Paid Social Specialist / Meta Ads Manager

Paid Social Specialist / Meta Ads Manager

Company: BOSS MGMT GRP
Division: BOSS Digital
Type: Part-Time (Contract)
Location: Remote - must be based in Montenegro and eligible to work there
Compensation: €NEGO / month
Reports to: Director of Digital, CEO & Directors
Start: Immediate start preferred

About BOSS MGMT GRP

BOSS MGMT GRP is an international management group operating across four divisions - Liaison, Talent, Media, and Digital. The group provides celebrity liaison services, manages a roster of leading global YouTube creators, brokers brand partnerships between talent and international brands, and delivers digital and creative services to brands worldwide.

BOSS Digital is the group’s web design and brand strategy division - building websites, brand identities, and digital presence for clients across fashion, hospitality, wellness, retail, and beyond. As the division grows, so does this role.

About the Role

The Paid Social Specialist / Meta Ads Manager is responsible for setting up, building, and managing paid social campaigns across BOSS Digital’s own channel, while also collaborating with relevant directors and staff on digital campaigns for clients and talent. This is a hybrid role spanning platform setup, campaign management, optimisation, reporting, and creative collaboration - built for someone who can move confidently between technical execution, performance thinking, and brand-aligned delivery.

This role sits at the intersection of paid media, content, and digital operations. It requires someone highly organised, proactive, comfortable across multiple workstreams at once, and confident enough to collaborate directly with the Directors on campaign strategy and performance decisions.

Key Responsibilities

Paid Social Setup & Management

- Set up and build paid social campaigns across Meta Ads Manager, including campaign structure, ad sets, audiences, creatives, tracking, and optimisation workflows.
- Manage BOSS Digital’s own paid social channel, ensuring campaigns are delivered efficiently and optimised against performance goals
- Monitor campaign pacing, delivery, and account health, making ongoing adjustments as needed
- QA campaign builds and troubleshoot any platform, tracking, or delivery issues before and during launch
- Maintain clean account structure, naming conventions, and organised campaign documentation with the capacity to onboard and set up new clients and ad accounts remotely.

Campaign Strategy & Performance

- Build audience strategies, retargeting flows, and funnel structures to support awareness, engagement, and conversion
- Analyse campaign performance and report on key metrics including ROAS, CPA, CTR, CPL, and conversion performance
- Provide clear recommendations based on data, creative testing, and audience behaviour
- Test and refine creative, copy, targeting, and budget allocation to improve campaign outcomes
- Stay across Meta updates, paid social trends, and evolving best practices

Collaboration & Coordination

- Collaborate with relevant directors, creatives, and staff to support digital campaigns for clients and talent
- Work closely and directly with the Director of Digital on campaign direction, priorities, and performance insights
- Bring proactive ideas and flag opportunities rather than waiting to be told what’s next
- Coordinate handoffs across internal tea ---------- mbers when required
- Attend regular check-ins and tea ---------- etings as needed

Communication Standards

- Represent BOSS Digital in a professional, warm, and on-brand tone in all internal and external communications
- Provide clear, concise updates on campaign performance, issues, and next steps
- Use standard reporting and messaging frameworks, adapting as needed based on context
- Handle feedback, changes, and urgency with calm, clarity, and precision

What We’re Looking For

- Proven experience managing Meta Ads campaigns for purchase and lead generation. Bonus points for experience in alternate platforms such as Youtube, Google and Linkedin (Growth B2B areas)
- Strong understanding of paid social setup, optimisation, and reporting
- Ability to work collaboratively with creative, strategy, and production teams
- Comfortable managing both internal brand activity and client/talent campaigns
- Detail-oriented, organised, and proactive
- Strong communication skills and a problem-solving mindset
- Familiarity with performance metrics and creative testing frameworks
- Understanding of the digital marketing, brand, or content landscape is a strong advantage
- Available for regular video check-ins with the Directors (timezone flexibility required)

What This Role Is Not

This is not a design, copywriting, or content production role. The Paid Social Specialist manages paid media setup, performance, and coordination; the relevant team supports creative execution.

How to Apply


Email ---------- with the subject line "Paid Social Specialist — [Your Name] - Location". Include your CV in English (PDF), a brief note on your experience, and examples of paid social campaigns or accounts you’ve managed. Only shortlisted candidates will be contacted.