Media Buyer (Facebook Ads) – US Lead Gen Verticals

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: TYPE OF WORK

Full Time

: SALARY

500/mo + 10% profit share

: HOURS PER WEEK

40

: DATE UPDATED

Aug 29, 2026

JOB OVERVIEW

# Media Buyer (Facebook Ads) – US Lead Gen Verticals

**Type:** Full-time, remote, flexible hours (deliverables-based, not clock-based)
**Pay:** $500/month base + 10% profit share on campaigns you manage
**Start vertical:** Home improvement (windows, bathrooms, roofing) – will expand into other verticals (debt relief, home/auto insurance, finance) as you prove out

## About the role

I run a US lead generation media buying operation across several regulated verticals: home improvement, debt relief, home/auto insurance, and finance. I'm looking for a media buyer to own Facebook campaigns end to end, from vertical research to creative production to media buying to optimization.

You will get direct access to my Facebook Ads account, budgets, and reporting. This is not an assistant role. I need someone who can run with a vertical and make independent buying decisions inside agreed guardrails.

## What you'll actually do

- Research the assigned vertical: what's working right now, what compliance issues exist, what competitors are running (Meta Ad Library, spy tools, etc.)
- Build AI-generated ad creative (image and video) using tools like Nano Banana, Sora, Veo, Midjourney, Kling, or similar. You need to already use these daily, not learn them on the job.
- Launch, manage, and scale Facebook ad campaigns against CPA/ROAS targets
- Monitor performance daily and make optimization calls (budget shifts, kills, scaling, audience/placement testing)
- Report performance and decisions via Telegram, daily
- Flag account health issues, policy risk, or compliance red flags before they become account bans (regulated verticals get heavy scrutiny from Meta)

## Who this is for

- 2+ years hands-on Facebook Ads media buying, specifically in US lead gen verticals: home improvement, debt relief, insurance (auto/home), personal finance, mortgage/refi, or similar high-CPA regulated spaces. Ecommerce-only experience is not a fit.
- Managed monthly budgets in the $10k to $50k range (or higher) with real P&L accountability, not just "spent the budget"
- Already fluent with AI ad generation tools as part of your daily workflow, this is not optional
- Comfortable owning a campaign from creative brief through kill/scale decisions without hand-holding
- Strong written English. Spoken English can have an accent but needs to be clear and easy to follow on a call.
- Reliable, self-directed, communicates proactively (I'd rather hear bad news fast than get surprised by a dead account)

## Who this is not for

- No prior experience in the specific vertical categories above (general ecommerce, app installs, or B2B SaaS media buying does not count)
- Needs someone else to build creative for them
- Needs daily supervision to know what to work on

## How to apply

Send me:
1. Screenshots or a Loom walkthrough of past ad account performance in one of the listed verticals (redact anything confidential you need to)
2. Examples of AI-generated creative you've built and used in a live campaign
3. A short note on the biggest account shutdown or compliance issue you've navigated in a regulated vertical, and how you handled it

Applications without vertical-specific proof of work will not be considered.

You may email your CV directly to me ----------

SKILL REQUIREMENT

Media Buying AI Video Generation AI Video Creation

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Media Buyer (Facebook Ads) – US Lead Gen Verticals

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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