AI Ads Video Editor (Direct Response /Facebook Ads)

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: TYPE OF WORK

Full Time

: SALARY

N/A Discussed privately

: HOURS PER WEEK

40

: DATE UPDATED

Aug 10, 2026

JOB OVERVIEW

AI META ADS VIDEO EDITOR - DIRECT RESPONSE (D2C BABY BRAND)

Please read the whole post before applying. Applications that skip the questions at the bottom are not reviewed.

ABOUT US

We are LUNA, a D2C baby brand. Our first product is a sleep cocoon that holds a newborn's arms so the startle reflex stops waking him every 45 minutes. Our customers are exhausted first-time mothers who have already tried two or three products that failed, and who quietly believe the problem is them. Our whole brand exists to prove it isn't.

We are scaling on Meta and we need a video editor who understands direct response, not just editing.

THE ROLE

You will create and edit ads for Facebook and Instagram: top-funnel scroll-stoppers, UGC-style mother testimonials, founder ads, mechanism/education ads, bottom-funnel conversion ads, and AI-assisted creatives.

You need to understand what makes an ad convert, not just what looks nice. Hooks, clean cuts, pacing, scroll-stopping visuals, subtitles, benefit stacking, social proof, CTAs, and variations that actually isolate one variable.

You should also be very good with AI tools and know how to use AI to produce better and faster ad content.

WHAT MAKES THIS DIFFERENT FROM MOST EDITING ROLES

Read this part carefully. It is the difference between an application we reply to and one we do not.

1. We sell an emotion, not an object. The product almost never leads. What she is buying is the feeling of being a calm, capable mother again. The product appears late and briefly, as proof. If your instinct is to open on a hero product shot, this is not your role.

2. We do not sell with fear. This is a baby category. Anxiety-bait and danger framing are banned here. They convert short term and destroy a trust brand. Our angle is absolution: it's not you, you were never the problem.

3. Trust is the whole product. Uncanny AI, fake-looking mothers, AI-generated infants, or anything that reads as synthetic will kill performance faster than a weak hook. You need the judgement to know where AI helps (b-roll, upscaling, voiceover, variation speed, motion, mockups, cleanup) and where it destroys credibility (the mother's face, the baby, the testimonial).

4. We advertise in non-English markets. Our main market is Sweden, with Spanish-language assets alongside it. You do not need to speak the language. You do need to be obsessive about pasting our locked terminology exactly as written, never improving a subtitle you cannot read, and catching when an AI caption tool has mangled a word.

5. Meta's rules bite harder here. Copy implying a personal attribute ("you look exhausted", "your baby won't sleep") and unapproved health or safety claims get creatives rejected. You should already know how to land the same emotional punch without triggering a rejection.

RESPONSIBILITIES

- Editing Meta ads for Facebook and Instagram
- Creating high-converting UGC-style mother testimonial ads
- Editing founder ads and spokesperson-style ads
- Cutting mechanism/education ads that make an invisible problem visible
- Creating bottom-funnel ads focused on conversions
- Turning raw clips, customer footage and stock into polished ad creatives
- Using AI tools to improve video ads and speed up production
- Adding subtitles, hooks, overlays, benefits, effects, transitions and CTAs
- Creating multiple ad variations for testing: hook, first frame, CTA
- Repurposing winning creatives into new versions and new angles
- Working fast and delivering new creatives consistently
- Communicating clearly with the team and thinking creatively about new angles

REQUIREMENTS

- Strong experience editing Meta ads for D2C brands
- Understands Facebook and Instagram ad creative, and Meta ad policy in practice
- Experience with UGC ads, founder ads, product ads and bottom-funnel ads
- Very comfortable with AI video tools, and knows when not to use them
- Understands hooks, angles, CTAs, social proof, urgency, benefits and objections
- Can create ads made to convert, not just look beautiful
- Can hold an emotional tone without it turning sentimental or dramatic
- Meticulous with foreign-language on-screen text; follows a terminology sheet exactly
- Speaks and writes good English
- Full time, 40 hours per week, with some overlap with European hours
- Reliable, fast, consistent, high EQ, works well with feedback
- Takes ownership and does not need constant hand-holding
- Wants long-term job security, stable income, and to grow inside the company

A background in parenting, health, beauty or any other trust-led emotional category is a strong plus.

AI TOOLS - EXPERIENCE WITH ANY OF THESE IS A PLUS

Higgsfield, Runway, HeyGen, ElevenLabs, CapCut AI, Midjourney, ChatGPT, Claude, Descript, OpusClip, Topaz, Canva AI, or any other AI video, voice or image tool.

AD EDITING SKILLS

You should understand how to edit with strong hooks that land in the first 3 seconds muted as text, fast pacing that still keeps an emotional beat, pattern interrupts, captions and subtitles, product benefits, objection handling, before/after structures, founder storytelling, UGC testimonial structure, social proof, clear CTAs, and bottom-funnel conversion focus.

IMPORTANT

This is not a basic video editing role. You should be able to look at an ad and explain why it works or why it does not.

You will be editing for real mothers at their lowest point, so we care as much about your judgement and taste as your timeline skills.

WHAT WE OFFER

- Stable monthly pay, paid on time, every time
- Long-term role with a clear raise after 90 days on hitting the quality and output bar
- Performance bonuses when creatives win
- Direct access to the founder, no layers of middle management
- Real ownership of the creative output of a growing brand

HOW TO APPLY

Answer all 8 questions in your application. Applications without all 8 answers are not reviewed.

1. How many years of Meta ads video editing experience do you have?
2. Which D2C brands have you worked with before?
3. Send your best Meta ad examples.
4. Send examples of UGC ads or founder ads you edited.
5. What AI tools do you use, and what do you deliberately NOT use AI for?
6. Do you understand bottom-funnel ad creatives? Explain briefly.
7. What editing software do you use?
8. Here is a hook: "I thought I was a bad mother. Turns out I had the wrong swaddle." In 2-3 sentences, how would you cut the first 5 seconds of that ad?

Start your application with the word COCOON so we know you read the full post.

Shortlisted candidates get a small PAID test edit before we make an offer. We pay for your time.

SKILL REQUIREMENT

Facebook Ads Video Editing AI Video Creation

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AI Ads Video Editor (Direct Response /Facebook Ads)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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