TikTok Shop Creative Strategist & Viral Content Researcher — Full-Time

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TYPE OF WORK

Full Time

SALARY

1,500-2,500 USD/Month

HOURS PER WEEK

40

DATE UPDATED

Aug 9, 2026

JOB OVERVIEW

This is intended to become a long-term position for the right person. I am not looking for a freelancer who is juggling a large number of clients.

This is a 40-hour-per-week, full-time position. Monday–Friday is perfectly fine if that is your preferred working schedule, but I still create content on weekends. If you plan to work only Monday through Friday, you will be responsible for batching enough researched content ideas/scripts in advance for me to have content available to film on Saturday and Sunday.

There is significant room for compensation growth for someone who becomes exceptional at this role and directly contributes to the growth of the business.

A paid trial period will be required before a full-time offer.

I am a full-time content creator and TikTok Shop affiliate in the United States. I already have a successful content system and am looking to dramatically scale the amount of high-quality content I produce.

I am looking for an exceptionally strong creative researcher/strategist whose primary responsibility will be finding proven viral concepts, identifying winning products, studying what is working across short-form content, and turning that research into highly detailed, film-ready scripts and creative briefs for me.

This is NOT a traditional scriptwriting position.

I do not need someone to sit down every morning and simply "come up with 10 creative ideas."
TikTok Shop is heavily driven by proven hooks, formats, angles, demonstrations, and concepts.
Your job is to become obsessed with finding those patterns.

You will research content across:

TikTok Shop
Organic TikTok
Instagram Reels

Facebook/Reels
Competitor and brand accounts
Top-performing creators
My own historical content
TikTok Shop analytics/research platforms
Other places where viral short-form concepts can be discovered

You will be provided paid access to research tools such as Kalodata, The Daily Virals, and other tools/resources as needed.
You will also be provided with the resources necessary to properly research the US TikTok market, including access to a USA VPN if needed.

WHAT YOU WILL DO

Your goal is to eventually provide me with up to 10 highly researched, film-ready scripts/creative briefs per working day.
Three daily concepts are predetermined and MUST be completed:

CEELIKE Purple Whitening Strips
CEELIKE Toothpaste
CEELIKE Purple Mouthwash

The remaining concepts will change depending on the best opportunities you discover.

For example, if a brand such as Medicube launches a new product, I want someone who notices quickly, researches the product, studies viral content surrounding it and similar products, finds proven concepts that could be adapted, and puts high-quality ideas in front of me BEFORE the opportunity becomes saturated.

I want you constantly asking:

"What is working RIGHT NOW, why is it working, and how can we adapt it to this creator and product?"

EVERY VIDEO IDEA MUST HAVE RESEARCH BEHIND IT

For every concept/script you provide, I want a detailed Google Doc/creative brief showing your thought process and sources.
This should include things such as:

Original Hook Source
Direct link to the video
Exact hook or hook structure being referenced
Available performance metrics
Why you believe the hook worked
Format/Concept Source
Direct link to the reference content
Breakdown of the video's structure/format
What elements we are adapting
Why the format makes sense for the product
The Adaptation
Full script written specifically for me
Opening visual
Hook
On-screen text hook, only if it naturally matches the video
Body
Product demonstration when applicable
CTA
Filming/visual notes
Any important editing notes
Reasoning
Why you believe this particular combination has potential
What is proven versus what we're testing
Other relevant references/data

The hook and format do NOT necessarily have to come from the same video.

For example, you might discover an incredible hook on TikTok, combine it with the structure of a viral Instagram Reel, and adapt both to a TikTok Shop product.

That is the type of creative thinking I am looking for.

YOU WILL STUDY MY CONTENT EXTENSIVELY

This is extremely important.
I don't only care about what works for other creators.
I care about what works for ME.
You will be expected to deeply study my existing content, including both my highest-performing and lower-performing videos.
Over time, I want you to identify patterns such as:
Hooks that consistently work for me
Products/categories my audience responds to
Video formats that work best for my personality
Speaking/presentation styles that perform
Video length
Product reveal timing
Demonstration styles
CTAs
Angles that have historically converted
Patterns in videos that underperform
Your job is to combine:
WHAT IS WORKING ACROSS THE INTERNET + WHAT HAS HISTORICALLY WORKED FOR ME.
I want you to eventually understand my content so well that you can recognize whether an idea fits me before I even see it.
YOU WILL ALSO STUDY MY MENTORS
I will provide you with TikTok accounts/content fro ---------- ntors whose strategies I trust.
Some of these people essentially explain their entire TikTok Shop strategy publicly for free.
You will be expected to deep-dive their content, take detailed notes, organize what they teach, identify recurring principles, and incorporate those lessons into our internal creative strategy.
This is not something you watch once.
I want us to build an evolving internal playbook of what works.
PRODUCT RESEARCH IS A MAJOR PART OF THIS JOB
You are not just receiving products fro ---------- and writing scripts.
I want you helping me FIND the products I should be making videos about.
You should become extremely good at spotting:
Products rapidly increasing in GMV
New product launches from proven brands
Products gaining organic traction
High-performing products with relatively low creator saturation
Emerging categories/trends
Strong commission opportunities
Products with visually compelling demonstrations
Products that match my existing audience/content style
Opportunities competitors haven't fully exploited yet
If Medicube releases something tomorrow that looks like it could become huge, I don't want to discover it two weeks later.
I want YOU bringing it to me.
BUILDING OUR CREATIVE DATABASE
Over time, you will help build and maintain an organized internal database containing:
Winning hooks
Viral formats
Successful angles
Products
Creators worth monitoring
Brand accounts
TikTok Shop winners
Organic viral videos
Instagram/Facebook concepts
My historical winners
My historical failures
Our scripts
Results from concepts we've tested
The goal is to build a massive library of proven creative intelligence that becomes more valuable every month.
IMPORTANT: AI POLICY
I am NOT hiring AI to do this job. I am hiring YOUR brain.
AI use must be extremely limited.
Do NOT take a product, put it into ChatGPT/Claude/another AI tool, ask for "10 viral TikTok scripts," clean up the answers, and send them to me.
Do NOT use AI to manufacture your research, creative reasoning, hooks, scripts, or analysis.
Generic AI-generated TikTok scripts are exactly what I am trying to avoid with this hire.
The value I'm paying for is your ability to:
Research ? recognize patterns ? think creatively ? connect ideas ? understand human attention ? adapt proven concepts ? write naturally.
Limited AI use for administrative purposes such as organizing information may be acceptable, but the research, ideas, strategy, and writing must come from you.
If I consistently receive generic/robotic AI-generated work, this will not be a good fit.
EXPECT A SIGNIFICANT TRAINING PERIOD
I do NOT expect you to understand my content perfectly on Day 1.
This position may take several weeks of training.
During the beginning, you may submit 10 concepts and I may only want to film one of them.
That is okay.
I would rather you learn WHY I rejected the other nine than try to fake competence.
I will provide feedback, and I expect you to study that feedback and continuously improve.
Eventually, the goal is for you to understand my content, preferences, and strategy well enough that a large percentage of your concepts are immediately filmable.
You need to be comfortable doing significant work during the training period even if some or most of your early scripts are not used.
THE PERSON I'M LOOKING FOR
You may be a great fit if you:
Are genuinely obsessed with TikTok, Reels, viral content, advertising, psychology, or direct-response marketing
Naturally notice WHY videos hold your attention
Can spend hours researching without getting bored
Are extremely resourceful
Have excellent English comprehension
Can write conversational American English
Understand that spoken scripts should sound like a HUMAN speaking, not an advertisement
Have strong attention to detail
Can identify patterns across hundreds of videos
Are organized enough to document your research
Take feedback extremely well
Are competitive and want to find winners
Can work independently without needing constant instructions
Are interested in becoming world-class at short-form creative strategy
Previous TikTok Shop experience is highly preferred, but exceptional research ability and creative instinct matter more to me than an impressive résumé.
HOW TO APPLY — READ CAREFULLY
Do NOT send me a generic application.
I intentionally included several instructions below to identify applicants who actually read this entire job post.
Start your application with the exact words:
"PROVEN FORMATS WIN"
Then answer ALL of the following:
1. In your own words, explain what you believe the most important part of this job is.
2. Send me ONE TikTok, Instagram Reel, or Facebook video that you believe contains a format or hook that could be adapted into a TikTok Shop video. Include the direct link and explain WHY you chose it.
3. Tell me about the most interesting viral pattern, content trend, or advertising concept you've personally noticed recently. I am more interested in how you THINK than whether your answer is "correct."
4. Explain specifically how you currently use AI tools in your work. Be completely honest. Using AI occasionally will not automatically disqualify you. Lying about it will.
5. Imagine you've been assigned a completely new skincare product that launched yesterday. Walk me through exactly how you would research it BEFORE writing the script.
6. Tell me your favorite creator, advertiser, marketer, or brand to study and WHY.
7. Include the word "PINEAPPLE" somewhere naturally in your answer to Question #5.
Applications that ignore these instructions will not be considered.
Candidates who stand out will be invited to complete a PAID research/creative test before a final hiring decision.
I care much more about seeing how your brain works than reading a perfect résumé.
If you are genuinely exceptional at finding patterns, researching viral content, and turning proven ideas into new concepts, I want to hear from you.

SKILL REQUIREMENT
Copywriting Research Writing Social Media Marketing
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