Senior Graphic Designer

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: TYPE OF WORK

Full Time

: SALARY

TBD

: HOURS PER WEEK

40

: DATE UPDATED

Aug 8, 2026

JOB OVERVIEW

Senior Graphic Designer — Brand & Performance
Creative

Type: Full-time
Location: [Remote]
Reports to: [Head of Marketing]
Compensation: [Based on experience]

About the Company:

H? Labs makes performance supplements for men — SLEEP, BRAIN, PERFORM, and
UNWIND — built on the premise that sleep is the foundation everything else is built on. With
60,000+ customers across Europe and strong repeat purchase behavior, we are now
expanding a proven product line into the U.S. across Amazon, DTC subscription, and paid
media.

Our aesthetic is dark, premium, and performance-tech. We speak to men who respond to
visceral, system-level storytelling. That standard is applied consistently across site, email,
ads, packaging, and collateral.

The Role

You own how this brand looks across every surface: lifecycle creative, website, performance
ads, marketing and sales collateral, retail and Amazon assets.
The role spans production and direction. You will produce a high volume of work yourself
and set the creative standard for external partners — our paid media agency, social and
UGC agency, and web/CRO partner — raising the quality of what they deliver.
You will work closely with our Lifecycle & Funnel Marketing Specialist, who owns email and
SMS copy and provides the message and brief. You own the visual translation of it: layout,
hierarchy, imagery, and design execution.
We market through the StoryBrand framework: the customer is the hero, H? is the guide,
and every asset gives them a clear plan and a clear call to action. Your visual work is
expected to reinforce that narrative structure, not compete with it.
AI creative tooling is central to how we work. You should be using it daily for imagery,
motion, and iteration speed.

What You’ll Own

Lifecycle and email design

Email and SMS creative that converts and reflects the premium standard of the product,
designed against copy supplied by the Lifecycle & Funnel Marketing Specialist
Modular, responsive template systems in Klaviyo and GoHighLevel that allow the
lifecycle team to ship without design bottlenecks
Web and e-commerce
Shopify site updates, landing pages, PDPs, and CRO test variants, in partnership with
our web and CRO partner
Amazon A+ content, storefront design, and listing imagery
Performance creative
Static and motion ad concepts for Meta and Google
Creative direction and structured review of agency-produced ad creative — hook,
opening seconds, hierarchy, and brand fidelity
A continuous pipeline of new creative angles and concepts for testing
AI-assisted production
Product and lifestyle imagery, backgrounds, comps, and short-form video generated
with current AI tooling
A consistent visual language across AI-generated assets that holds to brand standards
at scale
Compressed cycle time from concept to testable creative
Art direction and content
Concepting and planning of photo and video shoots: mood boards, shot lists, on-set
direction, selects, and retouching
Creative direction and review of social and UGC output produced by our agency
Brand system
Ownership and evolution of the brand system: typography, color, motion, and
photographic treatment
Sales, retail, and investor-facing collateral, decks, and packaging support alongside our
branding partner
Our Stack
Figma, Adobe Creative Suite, Klaviyo, GoHighLevel, Shopify, and current-generation AI
imagery and video tools.

What You Bring

Required
6+ years in design, with a portfolio demonstrating range across brand, e-commerce, and
performance creative
DTC experience and a conversion-first orientation
Expert-level Figma and Adobe Creative Suite
Demonstrated, current use of AI tools for imagery and video — Midjourney, Firefly,
Runway, Veo, Sora, or comparable — with work to show
Motion design and short-form video editing capability
Experience art directing photo and video shoots
Fluency in the StoryBrand methodology and the ability to translate its narrative structure
into visual hierarchy and creative execution
Ability to give specific, actionable creative direction to external agencies and defend a
clear point of view

Preferred
Men’s health, supplements, fitness, or performance categories
Hands-on Klaviyo, GoHighLevel, Shopify, and Amazon A+ experience
Packaging or print production background
Experience working across time zones with a European operation

How We Measure Success

Creative throughput: testable ad concepts shipped per month
Performance of designed assets: ad creative win rate, email click-through, landing page
conversion
Brand consistency across every channel and partner
Design turnaround time for lifecycle and growth requests
Quality of agency-produced creative under your direction

Why This Role

You will set the visual standard for a proven brand as it enters a major new market, with real
budget behind it and direct access to the decision-maker.
To apply: portfolio required, including at least one example of AI-assisted work you can
walk through.

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Senior Graphic Designer

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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