Marketing and HubSpot Specialist

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TYPE OF WORK

Full Time

SALARY

$8 - $10 /hour

HOURS PER WEEK

40

DATE UPDATED

Aug 8, 2026

JOB OVERVIEW

Virtual Marketing & HubSpot Specialist (Remote)

Job Description:
We are looking for a highly organized, creative, and technology-driven Virtual Marketing &
HubSpot Specialist to support the continued growth of LandlordSolutions, Landlord360,
Washington Government Relations (WGR), and the Property Management Academy. This
individual will play a critical role in executing our digital marketing strategy, managing marketing
automation through HubSpot, developing content, and supporting our expanding suite of
educational programs, software solutions, and legislative resources.
The ideal candidate is a systems thinker with exceptional HubSpot marketing experience who
can coordinate multiple marketing initiatives while continually improving customer engagement
and lead generation. Experience with WordPress website management is highly desirable.

Key Responsibilities:
• Marketing Strategy & Campaign Management
Develop, implement, and optimize multi-channel marketing campaigns designed to increase
awareness, generate leads, and retain customers across all company products and services.
Coordinate campaigns through HubSpot, email marketing, social media, webinars, and
educational events.
• HubSpot Marketing & CRM Management
Manage and optimize HubSpot including CRM administration, contact segmentation, workflows,

email
automation, landing pages, forms, lead nurturing campaigns, reporting, and customer
lifecycle management.
• Product Marketing
Develop and execute marketing campaigns for:
• Tenant Screening Services
• Property Management Academy
• Landlord360 Subscriptions
• Rent Increase Notice Generator
• AI Subscription Services
• Monthly Submitted Questions
• Coaching Program
• Weekly Roundtable
• Resource Library
• Webinars
• Legislative Alerts
• New Products and Services
• Content Development
Create engaging marketing content including:
Email campaigns
• Monthly newsletters
• Blog articles
• Product announcements
• Customer success stories
• Educational materials
• Survey campaigns
• Weekly Challenge Questions
• Landing pages
• Downloadable resources
• Social Media Management
Plan, create, schedule, and manage content across:
Facebook
• Instagram
• LinkedIn
• X (Twitter)
Monitor engagement, respond to comments when appropriate, and recommend strategies to
increase audience growth and engagement.
• Website Management (Preferred)
Maintain and improve company WordPress websites by updating pages, creating landing pages,
publishing content, improving SEO, updating forms, and ensuring a professional user
experience.
• Graphic Design & Presentations
Design professional marketing materials using Canva, including:
• PowerPoint presentations
• Webinar graphics
• Social media graphics
• Marketing flyers
• Digital advertisements
• Educational materials
• Customer Engagement
Support customer retention initiatives by coordinating:
• Google Review campaigns
• Thank-you card campaigns
• Customer surveys
• Webinar follow-up
• Newsletter distribution
• Customer communications
• Legislative & Educational Marketing
Coordinate marketing efforts for legislative updates, legal alerts, educational webinars, coaching
programs, and industry events to keep property management professionals informed and
engaged.
• Database Management
Maintain accurate marketing databases by importing and organizing contacts from multiple
sources including:
• Smartsheet
• HubSpot Forms
• Tenant Screening (TazWorks)
• New Clients
• Legislative Contacts
• Event Registrations
Ensure contacts are properly segmented and enrolled in appropriate marketing campaigns.
• Analytics & Reporting
Monitor campaign performance using HubSpot analytics and other reporting tools. Track email
performance, lead generation, website traffic, social media engagement, and campaign ROI
while making recommendations for continuous improvement.
• Collaboration & Continuous Improvement
Work closely with leadership to identify new marketing opportunities, improve business
processes, recommend automation, and support the company's transition into a technology-
first organization serving the property management industry.
Requirements:
• Experience
Minimum of three (3) years of experience in digital marketing with demonstrated success
managing marketing campaigns, preferably for B2B organizations.
• HubSpot Expertise
Strong working knowledge of HubSpot including CRM management, marketing automation,
workflows, email campaigns, reporting, landing pages, and contact segmentation.
• Marketing Skills
Experience with email marketing, content creation, social media management, campaign
planning, and lead generation.
• Communication Skills
Excellent written and verbal English communication skills with the ability to create compelling
marketing content for professional audiences.
• Organization
Exceptional project management and organizational skills with the ability to manage multiple
priorities while meeting deadlines with minimal supervision.
• Technology Skills
Strong proficiency with Canva, Microsoft Office or Google Workspace, and marketing software
platforms.
Preferred Qualifications:
• WordPress website management
Elementor or other WordPress page builders
• SEO and Google Analytics experience
• Basic HTML/CSS knowledge
• AI tools including ChatGPT or similar platforms
• Video editing experience
• Experience in property management, real estate, legal services, or SaaS marketing
• Experience working remotely for a U.S.-based company
Success in This Position
The successful candidate will:
• Consistently execute high-quality marketing campaigns with minimal supervision.
• Keep HubSpot organized, accurate, and optimized.
• Increase engagement across email and social media platforms.
• Support growth in Landlord360 subscriptions and educational programs.
• Help position LandlordSolutions as the leading technology, education, and compliance
resource for property management professionals.
• Continually recommend new ideas, automation, and improvements that drive
measurable business results.
If You Are...
A self-starter who enjoys technology, marketing, organization, and continuous
improvement—and you want to help transform a growing company through innovative
marketing and automation—we encourage you to apply.
We are looking for someone who wants to become a long-ter ---------- mber of our team and grow
alongside our company as we continue expanding our products, services, and technology
platform.

Benefits of Joining Our Team:
1. ???? Competitive Compensation: Earn a salary rate of US (Depending on the Role Request ) per hour for a full-time commitment of 40 hours per week. We believe in recognizing and valuing your contributions, ensuring you’re rewarded for your hard work.
2. ???? Thriving Towards Milestone Bonus: Build a secure future with our milestone bonus, ensuring you’re well-prepared to embark on your next chapter when the time comes. $750 with 1 full vesting year with Legal Soft.
3. ???? Health Guardian: Your well-being is our top priority. Enjoy comprehensive health insurance coverage, providing you with peace of mind and access to top-notch medical care in your country*.
4. ???? Supercharged Wi-Fi Connectivity: Stay connected and productive with a $12 monthly subsidy towards your home Wi-Fi. Power through your tasks with lightning speed and efficiency.
5. ?? Unleash Your Wanderlust: Take advantage of our generous paid time off (PTO) and paid sick leave policies. Whether it’s exploring new destinations or taking a well-deserved break, we’ve got you covered, ensuring you can recharge and return refreshed.
Experience the thrill of being acknowledged with special rewards and heartfelt gratitude for your dedication.

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