Growth & Digital Outreach Specialist (YouTube)

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TYPE OF WORK

Full Time

SALARY

1800

HOURS PER WEEK

TBD

DATE UPDATED

Aug 7, 2026

JOB OVERVIEW

ABOUT THE ROLE

We're building out our organic growth engine — and YouTube creator partnerships are at the center of it. We're looking for someone who has actually worked with YouTube creators before: finding the right channels, evaluating whether an audience fits a brand, reaching out, negotiating collaborations or affiliate deals, and managing those relationships over time.

You'll be recruiting YouTube creators and travel bloggers into our affiliate program (via Commission Junction), acquiring citations and backlinks to build our search and AI/LLM visibility, and supporting our AI-assisted content workflow.

This is not a "post on social media" marketing role, and it is not a video editing role. It's research-intensive partnership building: outreach databases, channel vetting, spreadsheets, analytics, and thousands of methodical touchpoints. If you've done influencer or creator partnerships at volume — especially on YouTube — you'll recognize this work immediately.

WHAT YOU'LL BE DOING

YouTube Creator & Affiliate Partnerships (core of the role) • Research and vet YouTube channels in the RV rentals, RV ownership, and travel/tourism space — subscriber quality, view-to-sub ratio, audience geography, engagement, and brand fit • Build and maintain a structured prospect database of creators, including contact info (About pages, channel links, media kits) • Reach out using approved scripts to invite creators into our affiliate program via Commission Junction (CJ), and personalize at scale without sounding like spam • Manage the creator pipeline end-to-end: first touch ? reply ? CJ enrollment ? activation ? performance tracking • Track outreach-to-conversion rates and continuously optimize targeting, messaging, and follow-up cadence • Apply the same methodology to travel blogs, niche websites, campgrounds, and RV parks to expose and promote the brand

Citation & Backlink Acquisition • Identify websites that mention competitors or geo-relevant RV content but don't yet reference our brands • Evaluate domain authority and relevance using SEMrush and other SEO research tools • Reach out to site owners with content snippets or requests for new pages — building us up as an authority source for LLMs and search engines • Maintain a database of acquired citations and track progress over time

AI Content Support • Assist in developing prompt templates for AI-generated content (blog posts, web pages, product descriptions) • Generate drafts using AI tools based on approved brand voice guidelines and structured prompts • Coordinate fact-checking with internal subject matter experts before content is published

TOOLS YOU'LL WORK WITH • YouTube (channel research, analytics interpretation, creator discovery) • Commission Junction (or Impact/ShareASale) for affiliate program management • SEMrush (or equivalent) for keyword research, competitive gap analysis, and backlink research • ChatGPT / Claude or similar AI tools for research assistance and content drafting • Google Sheets / Airtable for prospect databases and outreach tracking • Email outreach tools for scaled communication

YOU'RE A GREAT FIT IF YOU... • Have 3+ years of hands-on experience in influencer/creator partnerships, affiliate marketing, or digital outreach — with real YouTube creator experience (tell us about the channels and campaigns you've worked with) • Have recruited, onboarded, or managed creators or affiliates before and can speak to actual outreach-to-conversion numbers • Know how to read a YouTube channel: what makes an audience genuinely engaged vs. inflated, and whether it fits a brand • Are analytical, patient, and comfortable with repetitive, data-heavy work • Can work independently and build processes — not just follow them • Understand what "domain authority" means and how organic search works • Communicate clearly in English and can represent us professionally to creators and site owners • Are comfortable using AI tools as a productivity layer, not a crutch

POTENTIAL TO GROW INTO • Full ownership of the creator/affiliate partnership program • Full ownership of our content production pipeline • Managing external freelancers for content and SEO work • Strategic SEO planning alongside our existing agency

SKILL REQUIREMENT
Affiliate Marketing Youtube Marketing Digital Marketing
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