Paid Media & E-commerce Specialist – Meta, Google Ads & Shopify

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TYPE OF WORK

Full Time

SALARY

$320 USD/weekly

HOURS PER WEEK

40

DATE UPDATED

Aug 7, 2026

JOB OVERVIEW

Job Title: Paid Media & E-commerce Specialist – Meta, Google Ads & Shopify
Employment Type: Full-time, remote contractor
Schedule: Monday-Friday, 9:00am-5:00pm CET/CEST
Philippine Hours: Approximately 3:00pm-11:00pm or 4:00pm-12:00am, depending on European daylight saving
Compensation: $320 USD per week
Industry: European fashion and e-commerce

About the Role

We are looking for an experienced Paid Media & E-commerce Specialist to manage and optimise advertising campaigns for a European denim and fashion group.

You will take day-to-day ownership of Meta Ads and Google Ads across Sweden, Norway and the Netherlands. You will also connect advertising decisions with Shopify revenue, inventory, promotions and wider trading performance.

This is a hands-on performance role. Campaign creative will be supplied by our marketing team, so your focus will be campaign management, testing, optimisation, tracking and commercial results.

Key Responsibilities
- Build, launch, monitor and optimise campaigns across Meta Ads and Google Ads.
- Manage advertising activity across multiple European markets.
- Control and pace daily advertising spend within approved budgets.
- Allocate budgets based on performance, stock availability, promotions and business priorities.
- Run structured tests across audiences, bidding, offers, campaign structures, product sets, creative variants and landing pages.
- Track revenue, ROAS, MER, CAC/CPA, conversion rate, AOV and spend against targets.
- Maintain reliable conversion tracking across Meta, Google and Shopify.
- Keep an accurate daily e-commerce performance and P&L tracker.
- Provide concise daily updates covering results, risks, decisions and planned actions.
- Help transition paid media activity from an external agency to the internal team.
- Attend daily huddles and a weekly Thursday meeting during European working hours.

Required Experience
- At least three years of hands-on paid media or performance marketing experience with an e-commerce or DTC business.
- Strong practical knowledge of Meta Ads Manager and Google Ads.
- Experience building, testing and optimising live campaigns—not simply coordinating agencies.
- Working knowledge of Shopify.
- Strong spreadsheet and reporting skills.
- Understanding of GA4, Google Tag Manager, Meta Pixel, Conversions API, UTMs and attribution.
- Confidence analysing performance and recommending commercially sound actions.
- Excellent written and spoken English.
- Reliable availability throughout the required European working hours.

Highly Regarded
- Experience advertising in European or Nordic markets.
- Fashion, apparel, footwear or consumer-brand experience.
- Experience with Google Shopping, Performance Max and Merchant Center.
- Experience with Meta catalogue campaigns.
- Knowledge of Klaviyo, email/SMS journeys or lifecycle marketing.
- Experience bringing paid media management in-house.
- Swedish, Norwegian or Dutch language skills.

How to Apply
Please submit:
- Most updated CV and a short introduction explaining your relevant experience.
- Examples of e-commerce campaigns you personally managed.
- The monthly advertising budgets you have managed.
- One campaign result, including the market, objective, spend and measurable outcome.
- The platforms and tracking tools you use confidently.
- Confirmation that you can work Monday-Friday, 9:00am-5:00pm CET/CEST.
- Confirmation that you accept compensation of $320 USD per week.

Please do not send a generic application. We are especially interested in clear evidence of hands-on campaign ownership and commercial results.

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