Full Time
2500
45
Aug 7, 2026
Retainer: $2,500/month | 5–6 days per week | Long-term position
About Us
We run a fast-growing portfolio of direct-to-consumer health & wellness brands across international markets (UK, Ireland, Poland, Mexico, French Canada, Switzerland). We launch and scale products through Meta and Google Ads with a full in-house creative engine: strategists, editors, funnel builders, and a proven testing system.
We're not an agency. You'll work on our own brands, with our own budgets, and see the direct impact of your creatives on real revenue — every day.
The Role
We're looking for a Creative Strategist who lives and breathes direct response. You'll own the creative strategy for multiple brands: researching angles, sourcing references, writing briefs, and iterating on winners based on performance data.
What you'll do
- Build creative batches across the full funnel: TOF (attention & curiosity), MOF (trust & mechanism), BOF (offer & conversion)
- Match every ad to the right awareness stage (Unaware ? Problem Aware ? Solution Aware ? Product Aware ? Most Aware)
- Develop static/image ads as your core format, plus native-style ads (creator-style statics and long-form story ads)
- Research winning creatives via swipe files, spy tools, and competitor analysis — and translate them into fresh concepts, never copies
- Write clear, detailed briefs for editors: hook, copy, visual instructions, layout, references
- Analyze performance data (hook rate, CTR, ATC, ROAS, CPA) and iterate on winners systematically
- Work with proven direct-response frameworks: PAS, BAB, market sophistication levels, one ad = one concept
What we're looking for
- 2+ years of experience as a creative strategist or media buyer in DTC ecommerce or performance marketing
- Deep understanding of funnel stages (TOF/MOF/BOF) and Eugene Schwartz's awareness stages — you can classify any ad on sight
- Strong portfolio of static/image ads that actually performed (be ready to show numbers)
- Experience with native ad formats is a big plus
- You think in angles, mechanisms, and psychology — not just "nice visuals"
- Data-driven: you let performance d
- Fluent English; you can brief a team clearly and take feedback fast
- Self-managing and reliable — you own your batches end to end
What we offer
- $2,500/month retainer (5–6 days per week)
- Paid leave — real days off, fully paid
- Long-term culture — we invest in people who stay; this is not a 3-month gig
- Fully remote, work from anywhere
- A structured creative system with SOPs, swipe files, and frameworks — you won't start from zero
- Direct collaboration with the founder and a senior team of strategists and editors
- Real budgets and fast testing cycles — your ideas go live within days
How to Apply
Send us:
1. Your portfolio (minimum 5 static ads you strategized, with results if possible)
2. A short note: pick one ad from your portfolio and tell us which funnel stage and awareness stage it targets — and why
3. Your availability and earliest start date
We reply to every serious application within 5 business days.