Senior Content Strategist

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TYPE OF WORK

Part Time

SALARY

Negotiable/ Depending on Experience

HOURS PER WEEK

20

DATE UPDATED

Aug 7, 2026

JOB OVERVIEW

The Role in One Line
You own the content strategy and the creative direction. You come up with the ideas that go viral, you d ---------- what we make, and you hand the brief to the execution team. You do not produce or schedule. You think, direct, and grow.

Why We're Hiring
We have a strong execution team, a brand voice that lands, and a high-intent audience.
What we need is a senior strategic mind to own our content direction.

This is not a hands-on content creation role. We are looking for someone who can develop the strategy, identify what will drive growth and conversion, direct the team on what to create, and continuously improve the plan based on performance.

The goal is to take She's Making Millions from "good content" to the content women in business save, share, and quote.

A key priority will be developing the content strategy that grows our audience and drives ticket sales for SMM Live in November 2026.

Primary Focus Areas
Own the rolling 90-day content strategy across Instagram, TikTok, YouTube, and Facebook.
Build content strategies that drive audience growth, engagement, leads, and sales.
Lead the content strategy for SMM Live and other key campaigns.
Develop the content themes, hooks, angles, formats, and series the team will execute.
Direct the marketing team on what to create, when, and why.
Analyse performance and continuously refine the strategy based on data.

Key Responsibilities

Content Strategy
Build and own a rolling 90-day content strategy with clear monthly themes and weekly content pillars.
Set clear content and growth objectives and develop the strategy to achieve them.
Identify the topics, messaging, formats, and content series we should focus on.
D ---------- what content we scale, test, stop, or pivot.
Lead the content strategy for SMM Live, Yacht Party, Scaling Secrets, and Boardroom enrolment campaigns.
Ensure content aligns with wider business, brand, and revenue goals.

Creative Direction
Develop weekly content concepts, hooks, angles, and talking points.
Brief the video editor on what to create and the strategic purpose behind it.
Brief designers on carousel and graphic direction.
Give the marketing assistant clear content priorities and briefs.
Stay ahead of platform trends, content formats, and changes in audience behaviour.

Performance & Iteration
Analyse content performance weekly and identify what is working, what isn't, and why.
Use data and audience insights to refine the strategy.
Identify patterns across topics, hooks, formats, and platforms.
Report monthly to the founder with key insights, recommendations, and the next 30-day plan.

Campaign & Event Strategy
Build the multi-month content runway for SMM Live and other major campaigns.
Develop campaign messaging, hooks, sequencing, and content drops that drive action.
Create content strategies designed to move audiences from awareness through to conversion.
Coordinate with the ads manager so paid and organic content work together strategically.
What Success Looks Like in the First 90 Days
A documented 90-day content strategy delivered within the first two weeks.
Clear weekly strategic briefs provided to the execution team.
Measurable growth in reach, engagement, followers, or conversions across key platforms.
Strong-performing content created from your strategic concepts and direction.
A clear content runway and campaign plan for SMM Live.
More informed, data-driven decisions around what content we produce and why.

Required Experience
Proven experience in a senior content strategy role.
Strong track record developing content strategies that have grown brands or audiences.
Experience strategically leading high-performing or viral content.
Deep understanding of Instagram, TikTok, YouTube, and Facebook content strategy.
Strong understanding of short-form video, hooks, audience psychology, and content distribution.
Ability to translate business objectives into clear content strategies.
Strong analytical skills and confidence using performance data to make strategic decisions.
Excellent written communication and creative brief writing.
Experience directing content creators, editors, designers, or marketing teams.

Bonus Experience
Promoting events, conferences, or live experiences through content.
Working with personal brands or female-led business brands.
Direct-response and conversion-focused content.
Launch campaign strategy.
Podcast content strategy.

Ideal Candidate
You are someone who:
Is a strategist first, not an executor.
Thinks about the bigger picture before individual posts.
Understands how content supports brand growth and commercial outcomes.
Has strong opinions on what works and can support them with data and experience.
Can identify opportunities quickly and turn them into a clear strategic plan.
Gives execution teams strong, specific direction.
Wants to be measured on growth, engagement, demand, and conversion rather than volume of content produced.

How You'll Work With the Team
Founder: Weekly strategy meeting. You bring the strategy, insights, and recommendations. She brings the voice and final sign-off.

Marketing Assistant: You provide the strategic briefs and priorities. She executes and schedules.

Video Editor and Designers: You direct what they create and why.

Ads Manager: You align paid and organic strategy so campaigns reinforce each other.

Rate
To be discussed based on experience and proven track record.

How to Apply
Send:
A 1-page note on why you'd be great for this role.
Three brands or accounts you've developed content strategy for, including results and your specific role.
Three high-performing pieces of content you strategically led, including links, results, and what you believe made them work.
An example of a content or campaign strategy you've developed.
Your monthly rate and what's included.

We are particularly interested in seeing how you think, how you build strategy, and how your strategy translates into measurable results.

SKILL REQUIREMENT
Content Creation Content Management Strategic Planning
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