Virtual Assistant - Social Media, Email Marketing & Client/student Care

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TYPE OF WORK

Part Time

SALARY

8 USD/HOUR

HOURS PER WEEK

15

DATE UPDATED

Aug 7, 2026

JOB OVERVIEW

About us-
We’re a brow and lash studio in Penrith with a second location in Bondi Junction SYDNEY AUSTRALIA. We specialise in brow dye, brow lamination, brow waxing, brow shaping, cosmetic tattooing and Korean lash lifting.
Alongside servicing clients, we run in-person and online training for beauty therapists who want to learn brow dye, wax and lamination — plus the business and marketing side that most courses leave out.
It’s a one-woman operation.

The role
You’ll be the person keeping our online presence alive and our inbox moving while I’m behind the chair with clients.
This is not a “post and ghost” job. You’ll be talking to real people, in our voice, every day.
Hours: 15-20 hours per week to start, with room to grow Type: Contract / ongoing, remote Reporting: Weekly Friday check-in via voice note + shared Notion workspace


What you’ll be doing
-Instagram & Facebook (linked posting)
- 15 minutes reaching a minimum of 20 people a day connecting with potential students and beauty creators — genuine comments, replies, conversation starters
- Replying to comments and further engaging (not one-word replies) Answering FAQs in comments and DMs using our saved responses
- Sending outreach DMs to potential students using our scripts
- Editing stories & posting for Instagram and Facebook & replying to any engagement

Content
-Editing reels from raw clips I send you, following the style guide and example videos I’ll record for you
Adding captions to reels
- Building carousels in Canva from our templates (I’ll record exactly how I like them made) Repurposing existing content into carousel captions
- Transcribing videos and reels
- Uploading and editing YouTube content
- Working from a monthly content calendar of inspiration I provide


Email
marketing
- Writing and sending 2 emails per week to our service clients
- Writing and sending 2-3 emails per week to our student/training list
- Working from supplied scripts and templates but also recreating info yourself , adapting them to what’s happening that month
Tracking opens, clicks and what’s working

Inbox & client care
- Managing the inbox daily
- Messaging back and forth with clients and student enquiries
- Booking questions, service questions, course questions Escalating anything you’re not sure about to me — never guess

Admin
- Organising testimonials and reviews - 2 to 3 pulled and formatted for content each week on stories to show visible proof of our offer (example will be given )
- Keeping the shared Canva and Google Drive folders tidy and up to date

What you need - Non-negotiable
- Typing speed of 40–60 WPM minimum (you’ll be asked to complete a typing test — screenshot required)
- Strong written English with a warm, natural tone. No robotic replies, no over-formal language
- Available to respond within our agreed daily window Monday–Friday
- Tools you must already know how to use
You need to be confident in all of these before you start. We’ll show you how we use them, but we won’t be teaching you the platforms themselves.
- canva , instagram & Facebook , flodesk, edits or capcut (editing platfroms), google drive, google docs or notion
If you’re strong in an alternative to one of these (e.g. Mailchimp instead of Flodesk, or Premiere instead of CapCut), say so in your application — we’ll consider it if you can pick ours up fast.

Nice to have
- Experience in the beauty industry or with a beauty brand (not mandatory we can teach you our offers & services)
- Basic SEO knowledge for titles and descriptions

Who this suits Someone organised, self-directed and genuinely good with people. You’ll be trusted with our voice, so you need to care about getting it right. If you need to be chased for updates, this isn’t the role for you.

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