Brand & Growth Strategist (Organic Marketing)

ABOUT US
Since 2014, Michael Blank has been one of the leading voices in multifamily real estate investing, helping thousands of investors build wealth through apartment syndications. Our mission is simple: educate, inspire, and build the next generation of Deal Makers.

The real estate market is shifting. Many brands are slowing down or disappearing. We're doing the opposite. We're investing heavily into organic marketing with the goal of becoming the undisputed authority in multifamily syndications while growing Deal Maker Mastermind into the #1 community for serious real estate entrepreneurs.

We're looking for someone who wants to build that with us.

THE OPPORTUNITY
This is not a Social Media Manager role. We're looking for someone who thinks like a marketer, strategist, business owner, and creative all at once.

Your job isn't to post content. Your job is to build an organic marketing engine that grows our authority, strengthens our brand, and consistently generates customers.

You will own our organic content strategy from idea to execution, working directly with leadership every week to develop, execute, measure, and continuously improve our marketing.

If you love psychology, branding, storytelling, social media, AI, analytics, and figuring out why content performs (or doesn't), you'll probably love this role.

YOUR MISSION
Build Michael Blank into the leading authority in multifamily real estate syndications while growing Deal Maker Mastermind into the leading community in the industry.

Everything you create should support one or more of these goals:
• Build trust.
• Increase authority.
• Educate our audience.
• Entertain where appropriate.
• Generate qualified leads.
• Convert viewers into paying members.

We don't chase views. We build authority that drives revenue.

WHAT YOU'LL OWN
You will have ownership over our entire organic marketing strategy.

Strategy
• Develop and own our organic content strategy.
• Create and maintain a structured content calendar.
• Identify content opportunities before anyone else does.
• Study competitors, trends, algorithms, and consumer behavior.
• Continuously improve our marketing systems.

Content
• Develop content ideas aligned with business goals.
• Write scripts for Michael Blank.
• Request any footage you need (talking head, B-roll, event footage, etc.).
• Repurpose podcasts, webinars, coaching calls, and our content library into platform-specific content.
• Edit long-form YouTube videos.
• Create short-form videos.
• Design supporting graphics in Canva.
• Write captions and marketing copy using AI.
• Optimize every asset before publishing.

Platform Growth
• Manage YouTube.
• Grow Instagram.
• Expand strategically into LinkedIn, TikTok, Facebook, and other relevant platforms.
• Adapt content for each platform instead of simply reposting the same content everywhere.

Analytics & Optimization
• Track KPIs weekly and monthly.
• Set hypotheses and run experiments.
• A/B test hooks, thumbnails, captions, CTAs, and formats.
• Explain what worked, what didn't, and what we'll change next.
• Own performance instead of blaming algorithms.

Community
• Publish consistently.
• Respond to comments across platforms.
• Help build relationships with our audience.
• Turn engagement into community growth.

AI
AI is part of how we work. We're looking for someone who embraces AI to increase speed, quality, creativity, and output. You don't need to write every word from scratch, but you should know how to use AI to produce exceptional work while maintaining our voice and standards.

WHAT SUCCESS LOOKS LIKE
Within your first year, success looks like:
• A consistent, documented content strategy.
• Two high-quality posts per day across our primary platforms.
• Platform-specific content rather than one-size-fits-all publishing.
• Michael Blank becoming the go-to authority in our niche.
• Deal Maker Mastermind consistently generating 4–8 new members per month from organic marketing.
• A repeatable content engine that produces measurable business results.
• Weekly reporting with clear KPIs, learnings, and next steps.

YOU MIGHT BE A GREAT FIT IF...
You:
• Think like an owner, not an employee.
• Love marketing, branding, psychology, and social media.
• Care more about revenue than vanity metrics.
• Have exceptional attention to detail.
• Understand what makes content convert.
• Enjoy both strategy and execution.
• Are proactive and bring solutions instead of waiting for instructions.
• Naturally analyze why content succeeds or fails.
• Are highly organized.
• Have excellent written English.
• Love learning and adapting.
• Get excited about building something that compounds over years.

TOOLS YOU'LL USE
• Claude Code + CoWork
• Premiere Pro
• Canva
• GoHighLevel

Most important: you love picking up new software and skills quickly — our tools may evolve, and you should be comfortable adapting.

REQUIRED SKILLS
• Excellent video editing skills.
• Strong understanding of YouTube and short-form content.
• Canva proficiency.
• Strong prompting and AI workflow skills.
• Understanding of marketing psychology and customer journeys.
• Ability to recognize and refine persuasive copy.
• Excellent organizational skills.
• Native-level or near-native English.
• Ability to manage multiple projects simultaneously.

SCHEDULE & COMPENSATION
This is a full-time role — 40 hours/week, with a flexible schedule. Some overlap with the team's working hours is expected for meetings and collaboration (roughly 2–4 hours/day).

We're results-driven, not time-driven — it's not required that you work an exact 9-5 as long as the work gets done and you deliver results. Some weeks may be lighter than 40 hours; others (launches, events, big campaigns) may require more.

Starting rate is $750/month during a 90-day probationary period, with increases as we confirm fit.