Growth Marketing & Webinar Manager (Long-Term)

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TYPE OF WORK

Part Time

SALARY

3.50

HOURS PER WEEK

TBD

DATE UPDATED

Aug 6, 2026

JOB OVERVIEW

NP Board Academy is an online education company that prepares nurse practitioners to pass the ANCC PMHNP Board Certification Exam. We are looking for an experienced Growth Marketing & Webinar Manager who can consistently generate qualified leads, fill our live classes, and grow our student enrollment.

Responsibility
Webinar Marketing: You will plan and organize live webinars from start to finish, create high-converting webinar registration pages, increase webinar registrations, set up reminder and follow-up email sequences, improve webinar attendance rates, and track webinar performance and conversions to ensure every webinar generates qualified leads and fills our classes.

Google Ads: You will build, manage, and optimize Google Search campaigns, perform keyword research, improve Quality Score, lower cost per lead, track conversions using Google Analytics and Google Tag Manager, and continuously optimize campaigns to maximize return on investment.


Facebook
& Instagram Ads: You will create and manage high-converting Meta advertising campaigns, test audiences and creatives, build retargeting and lookalike audiences, optimize campaigns based on performance data, and scale profitable campaigns that consistently generate qualified leads.

SEO: You will perform keyword research, optimize website pages, improve Google search rankings, develop SEO content strategies, build high-quality backlinks using ethical SEO practices, and increase organic website traffic.


Email
Marketing: You will build automated email funnels, create nurture sequences, improve email open and click-through rates, recover abandoned registrations, promote webinars and live classes, and optimize email campaigns to increase conversions.

Analytics & Optimization: You will monitor key marketing metrics, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), website conversions, and enrollment performance, provide weekly reports, identify opportunities for improvement, and continually optimize our marketing funnel to increase student enrollment.

Requirements
* Proven experience running successful Google Ads campaigns.
* Proven experience managing Facebook and Instagram Ads.
* Strong SEO knowledge.
* Strong experience with Google Analytics.
* Excellent English communication skills.
* Able to work independently and make data-driven decisions.
* Must have experience planning, organizing, and marketing webinars. Applicants without webinar marketing experience will not be considered.

What Success Looks Like
Within your first 90 days, you should be able to increase qualified leads, improve webinar registrations and attendance, reduce advertising costs, increase organic website traffic, optimize our marketing funnel, and consistently help fill every NP Board Academy class through measurable marketing results.

To Apply
Begin your application with the exact phrase: "Fill up every NP Board Academy class." Applications that do not begin with this exact phrase will not be considered, no matter how strong your experience is. Submit links to websites you have marketed, proof of Google Ads campaigns you have managed, proof of Facebook and Instagram ad campaigns you have managed, proof of webinar campaigns you have planned, organized, and marketed, and screenshots, reports, case studies, or other evidence demonstrating measurable results such as website traffic, lead generation, conversions, webinar registrations, ROAS, or sales. Applicants without proven webinar marketing experience will not be considered.

Position Details
This position will start as part-time. Based on performance, it will transition into a full-time position with opportunities for performance-based commissions, bonuses, and long-term growth within NP Board Academy.

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