Meta & Google Ads Specialist

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TYPE OF WORK

Full Time

SALARY

1000

HOURS PER WEEK

TBD

DATE UPDATED

Aug 6, 2026

JOB OVERVIEW

About the Role

We are seeking an experienced Meta & Google Ads Specialist to manage and optimize paid advertising campaigns across multiple beauty and skincare brands. This role is responsible for driving profitable customer acquisition, increasing ROAS, and scaling campaigns while maintaining efficient ad spend.

You will work closely with the Ecommerce, Marketing, and Creative teams to develop, launch, test, and optimize campaigns that support revenue growth.

Responsibilities
Plan, launch, and manage Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and optimize for ROAS, CPA, CTR, and conversion rate.
Perform A/B testing on creatives, audiences, copy, and landing pages.
Build and manage prospecting, retargeting, and remarketing campaigns.
Collaborate with designers to develop high-converting ad creatives.
Analyze campaign data and provide weekly performance reports.
Monitor advertising budgets and allocate spend efficiently.
Research competitors and identify growth opportunities.
Ensure accurate conversion tracking using Meta Pixel, Google Analytics, and Google Tag Manager.
Work with Shopify and Klaviyo teams to improve conversion performance.
Requirements
3+ years of hands-on experience managing Meta and Google Ads.
Proven experience scaling ecommerce brands.
Strong understanding of Facebook Ads Manager and Google Ads.
Experience with Shopify ecommerce stores.
Experience with Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.
Strong understanding of conversion optimization and attribution.
Ability to analyze campaign performance and make data-driven decisions.
Excellent English communication skills.
Highly organized and able to manage multiple brands simultaneously.
Preferred Qualifications
Experience working with beauty, skincare, wellness, or luxury consumer brands.
Experience with Klaviyo email marketing.
Experience with Google Merchant Center and Performance Max campaigns.
Familiarity with AI-powered advertising tools.
Experience managing budgets of $10,000+ per month.
Success Metrics
Improve ROAS across advertising campaigns.
Reduce Cost per Acquisition (CPA).
Increase qualified website traffic and conversions.
Deliver weekly optimization reports and actionable insights.
Successfully launch and scale campaigns with minimal oversight.
Compensation

$1,000 USD/month

Long-term opportunity with potential for increased responsibility and compensation based on performance.

Screening Question

Please share 3–5 Meta or Google Ads campaigns you've personally managed. Include the industry, monthly ad spend, key performance metrics (ROAS, CPA, CTR, or conversions), and briefly describe your role in achieving the results. add juice at your subject answer

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