Instagram DM & Lead Gen VA - Online Fitness Coaching

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: TYPE OF WORK

Part Time

: SALARY

$4

: HOURS PER WEEK

48

: DATE UPDATED

Aug 6, 2026

JOB OVERVIEW

I'm looking for a VA to own Instagram DMs and lead generation for a growing online coaching business.

The role

- Welcome DMs and daily outreach - story viewers, ghost followers, post and ad engagers
- Live DM conversations: discovery questions, objection handling, soft closes
- Send VSLs and run 24/48hr follow-ups
- Categorise every lead correctly in the CRM and log hard numbers in the daily scorecard
- End of day report with specific figures - DMs sent, VSLs sent, follow-ups completed
- Flag leads that need escalating to me

You'll be a fit if you
- Take action without being chased and spot problems early
- Connect genuinely with people through written conversation
- Have excellent written English — every reply must sound natural and on-brand
- Can follow a sales script and handle price, partner and time objections
- Are detail obsessed with tracking and reporting
- Know Instagram DMs, ManyChat, Notion and CRM systems
- Have an interest in health and fitness, especially for busy professionals and working parents
- Have reliable internet and a professional setup

Don't apply if you
Currently work for any other fitness, health or wellness coach - strict conflict of interest, and it will be checked
Can't work weekends or evenings on UK time
Use ChatGPT to write your application
Don't understand how DM sales conversations actually work
Hours and pay
Full - time, Tuesday - Sunday, 2pm–10pm UK time and alternate Mondays (no split shifts)

$4/hour USD base
Plus a sign-up bonus for every client you help close - the more you close, the more you take home
Long term growth with a fast growing team

How to apply
Record a Loom (max 3 minutes): who you are, why you're right for this, your DM/sales experience, and confirmation you're not working for another fitness, health or wellness coach.
No Loom, no consideration.

Email the link to ----------
Subject line must read: MKF VA ROLE – YOUR NAME. Anything else won't be opened.

Shortlisted candidates go to a group interview, then a 1:1.

SKILL REQUIREMENT

CRM Lead Generation Appointment Setting

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Job Post	Reporter	Rank	Reason	Date

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Instagram DM & Lead Gen VA - Online Fitness Coaching

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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