Hiring: Senior Google Ads Tracking Specialist (Expert Level)

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TYPE OF WORK

Full Time

SALARY

N/A

HOURS PER WEEK

TBD

DATE UPDATED

Aug 6, 2026

JOB OVERVIEW

We're looking for an expert-level Google Ads Tracking Specialist to join our team on a long-term basis.

This is not an entry-level or general digital marketing role. We're looking for someone who lives and breathes conversion tracking, attribution, GTM, and troubleshooting.

Your primary responsibility will be ensuring every Google Ads client has accurate, reliable tracking that enables us to optimise campaigns with confidence.

Responsibilities

• Set up Google Ads conversion tracking from scratch
• Configure and manage Google Tag Manager (GTM)
• Implement GA4 event tracking and conversions
• Configure Enhanced Conversions
• Set up phone call tracking where required
• Implement form submission tracking
• Configure booking and appointment tracking
• Set up ecommerce tracking where applicable
• Configure cross-domain tracking
• Troubleshoot tracking issues across websites, landing pages and CRMs
• Audit existing tracking implementations
• Verify conversion accuracy using Tag Assistant, Preview Mode, GA4 DebugView and browser developer tools
• Ensure tracking remains accurate after website updates
• Work with developers when custom implementations are required
• Document all tracking implementations clearly

Required Experience

You should have extensive experience with:

• Google Tag Manager (Expert)
• Google Analytics 4 (Expert)
• Google Ads Conversion Tracking
• Enhanced Conversions
• Consent Mode V2
• Google Ads Remarketing Tags
• GA4 Events
• Custom Events
• Data Layer implementation
• Cross-domain tracking
• Ecommerce tracking
• Call tracking integrations
• CRM tracking
• JavaScript (comfortable reading and implementing custom scripts)
• HTML & CSS (basic troubleshooting)
• Cookie consent platforms
• Attribution troubleshooting

Bonus Experience

Highly regarded if you've worked with:

• GoHighLevel
• Unbounce
• WordPress
• Shopify
• Webflow
• Wix
• Squarespace
• HubSpot
• Zapier
• Stape
• Server-side GTM
• Meta Pixel
• Microsoft Ads
• LinkedIn Insight Tag
• TikTok Pixel

What We're Looking For

We're looking for someone who:

• Has solved hundreds of tracking issues
• Can diagnose problems quickly
• Doesn't rely on plugins for every solution
• Understands how attribution actually works
• Can explain technical concepts in plain English
• Is detail-oriented and highly organised
• Takes ownership of their work
• Can work independently with minimal supervision

Application Requirements

To apply, please include:

Years of experience with GTM and GA4.
Examples of difficult tracking problems you've solved.
Websites you've implemented tracking on.
Experience with Enhanced Conversions and Consent Mode.
Experience with server-side tracking (if applicable).
Your hourly rate.
Your weekly availability.
Your timezone.
Why you believe you're an expert in Google Ads tracking.

We are only looking for experienced specialists. If you're someone other agencies come to when tracking breaks, we'd love to hear from you.

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