Senior Paid Media Buyer & Growth Specialist

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Full Time

: SALARY

1200

: HOURS PER WEEK

40

: DATE UPDATED

Aug 5, 2026

JOB OVERVIEW

About Us
Inner Circle Leads is a life insurance lead generation company built differently. We run story-first, identity-based paid media across Meta, TikTok, Google, and X targeting specific insurance verticals. We deliver exclusive, real-time, TCPA-compliant leads directly into our members' GoHighLevel (GHL) CRMs.

In our business, paid media quality is the product. One of our founding partners has managed $2M+/month in Meta spend and leads overall creative strategy. You will execute, optimize, and scale campaigns across platforms while driving new ideas and platform tactics.

The Role
You are our Senior Paid Media Buyer & Growth Specialist. You are a meticulous, data-obsessed growth marketer who thrives in a high-velocity environment. You don't just "run ads"—you manage media efficiency, test variables systematically, and build repeatable scaling engines.

Creative & Operational Support Provided: You don't need to edit or design. You will work directly with our in-house creative designer and video editor (producing hyper-realistic AI talking heads, direct-response video, and static variations). Your job is to drive creative strategy, run rapid testing roadmaps, maintain clean tracking, and scale budget profitably without breaking CPL targets.

Core Responsibilities

- High-Velocity Media Buying & Scaling: Build, optimize, and scale campaigns across Meta (Special Ad Categories), TikTok Ads Manager, Google Ads (Search, YouTube, PMax), and X. Manage account architecture, pacing, and daily CPL/CPA targets in a fast-paced environment.

- Meticulous Testing Frameworks: Design, track, and log creative and offer iterations in a centralized testing matrix. Systematically isolate variables—testing hooks, hold rates, visual angles, landing page message match, and lead form friction.

- Creative Strategy & In-House Collaboration: Partner with our Meta strategist and brief our in-house designer/editor with high-converting concepts (AI talking heads, user-generated-style assets, pattern interrupts). Analyze 3-second hook rates, video completion rates, and outbound CTR to iterate winning concepts.

- Advanced Tracking & Attribution Infrastructure: Own end-to-end event mapping and telemetry via Meta CAPI (Server-Side), Google Tag Manager (GTM server-side containers), GA4, TikTok Events API, and offline conversion imports (OCI). Ensure clean

- UTM taxonomy for accurate first-touch and multi-touch GHL attribution.

- Predictive Account Scaling: Manage ad fatigue, ad set saturation, CPL inflation, and auction overlap as budgets scale from $50k to $500k+/month. Know when to leverage CBO vs. ABO, cost caps, bid caps, and broad vs. segmented targeting.

- Advanced Dashboards & Cohort Reporting: Build live, executive-ready dashboards (Looker Studio, GA4) mapping spend, CPL, lead-to-call conversion rates, MER (Marketing Efficiency Ratio), and downstream lead quality.

Required Experience & Seniority
- Battle-Tested Spend (Mandatory): Minimum $50,000/month (preferably $100k+/month) in ad spend managed personally across Meta, Google, TikTok, or X.

- Senior Media Buying Terminology & Mastery: Deep, working knowledge of CAPI, GTM server-side, Cost Caps/Bid Caps, CBO/ABO architecture, Value-Based Optimization, Match Rates, EMQ (Event Match Quality), and Offline Conversion Tracking.

- Meticulous Organization: Ability to manage complex testing matrices, log all ad iterations, and organize campaigns logically so data is clear, actionable, and auditable.

- Direct Response & Compliance: Proven track record in high-intent lead generation (quiz funnels, multi-step forms, instant forms) and navigating Meta Special Ad Categories (Credit/Finance/Housing) and TCPA compliance restrictions.

- High-Velocity Execution: Comfortable operating in a fast-moving environment with daily optimization checks, aggressive scaling goals, and zero patience for sloppy tracking or unrecorded tests.

Nice to Have: Direct experience in life insurance/financial lead gen, GHL lead routing familiarity, or experience with LeadConduit/TrustedForm telemetry.

What We Are NOT Looking For
- Generalist agency account managers who delegate technical setup or rely on basic platform defaults.
- Anyone who tests ads ad-hoc without logging metrics, tracking hook rates, or documenting why an iteration won or lost.
- Junior media buyers who have only managed small budgets without cost caps, server-side tracking, or multi-platform attribution.

How to Apply
To be considered, please send us:
- Loom / Video Submission (Mandatory): A short 2–3 minute video explaining why we should interview you, walking through your scaling methodology (e.g., how you use cost caps, test hooks, or manage CAPI/GTM), and showing live/past account dashboards or case studies if available.

- Case Studies & Media Logs: Proven results detailing ad spend, CPL, scale achieved, and examples of how you organize testing roadmaps.

- Technical Summary: A brief summary detailing the highest monthly budget you've managed, your preferred tracking stack (CAPI, GTM, GA4), and your approach to Meta Special Ad Categories.
**********Applications without a video submission and verifiable campaign data will be automatically ignored.************

SKILL REQUIREMENT

Google Ads Facebook Ads Tiktok Ads

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0007
Controller Execution Time ( Jobseekers / Job )	0.0122
Total Execution Time	0.0135

GET DATA

No GET data exists

MEMORY USAGE

1,508,464 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Senior-Paid-Media-Buyer-Growth-Specialist-1703590

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0067 seconds) (Hide)

0.0004	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0004	SELECT * FROM `employer_jobs` WHERE `job_id` = 1703590 LIMIT 1
0.0004	SELECT * FROM `employers` WHERE `employer_id` = 962525 LIMIT 1
0.0008	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1703590 AND `misc`.`id` IS NULL
0.0004	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-08-12',ej.date_added) duration_days, DATEDIFF('2026-08-12',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-08-12',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1703590'
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1703590
0.0007	`UPDATE employer_jobs SET hit_counts = '*Aug-05-2026=273Aug-06-2026=144Aug-07-2026=88Aug-08-2026=41**Aug-12-2026=1' WHERE job_id= '1703590'`
0.0005	`UPDATE employer_jobs SET monthly_hits = '***Aug-2026=547' WHERE job_id= '1703590'`
0.0012	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1703590' AND status LIKE 'sent%' ORDER BY id DESC`
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1703590
0.0003	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '962525' AND `date_added` >= '2022-06-08'
0.0003	`select * from teasers`
0.0003	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1786523225
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Senior-Paid-Media-Buyer-Growth-Specialist-1703590
csrf-token	5ff07930e9b19ca2088579f198a5ab3b

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.217.104
HTTP_DNT

Senior Paid Media Buyer & Growth Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?