Social Media Manager, Video Editor & Digital Marketing Specialist

Position Type: Freelance, Part-Time, or Long-Term Contract

John Brown Law Firm is seeking a creative, reliable, and experienced Social Media Manager, Video Editor, and Digital Marketing Specialist to support the continued growth of our personal injury law practice, attorney brand, community outreach, and digital marketing efforts.

We are looking for someone who can help build a professional and consistent online presence, produce high-quality video content, manage our social media platforms, and generate qualified leads through strategic digital marketing campaigns.

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Primary Responsibilities

YouTube Branding & Channel Management

* Design and maintain a professional YouTube banner optimized for desktop, mobile, and television viewing.
* Create compelling, high-converting YouTube thumbnails.
* Edit long-form educational and informational YouTube videos.
* Upload and optimize videos using best practices for:
* Titles
* Descriptions
* Tags
* Chapters
* Playlists
* End screens
* Cards
* Implement YouTube SEO strategies to increase visibility and subscriber growth.
* Monitor channel analytics and recommend ongoing improvements.
* Ensure all website links, social media profiles, contact information, and calls-to-action remain current.

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Video Editing & Content Creation

Produce professional video content for multiple platforms, including:

* Long-form educational videos
* Client education videos
* Attorney Q&A videos
* Community outreach content
* Case result videos (where ethically permissible)
* Staff spotlights
* Behind-the-scenes content
* Office culture videos
* Frequently Asked Questions
* Short-form Reels
* YouTube Shorts
* TikTok content
* Facebook and Instagram videos
* LinkedIn video content

Responsibilities include:

* Professional editing
* Motion graphics
* Animated text
* Captions
* Sound design
* Licensed music
* B-roll integration
* Audio enhancement
* Color correction
* Lighting improvements
* Branded intros and outros
* Legal disclaimers where appropriate

Repurpose long-form videos into multiple short-form pieces optimized for:

* Facebook
* Instagram
* YouTube Shorts
* LinkedIn
* TikTok

Maintain a professional, trustworthy, and compassionate visual style consistent with the firm’s brand.

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Paid Advertising & Lead Generation

Develop and manage digital advertising campaigns across Meta platforms.

Responsibilities include:

* Facebook advertising
* Instagram advertising
* Lead generation campaigns
* Awareness campaigns
* Retargeting campaigns
* Landing page recommendations
* Creative testing
* Audience development
* Campaign optimization

Create:

* Graphics
* Video advertisements
* Headlines
* Primary ad copy
* Calls-to-action
* Lead forms

Monitor and optimize:

* Cost per lead
* Cost per consultation
* Conversion rates
* Click-through rates
* Return on advertising spend (ROAS)
* Campaign performance

Provide weekly reports summarizing:

* Advertising spend
* Leads generated
* Consultations booked
* Cost per lead
* Cost per consultation
* Performance insights
* Recommendations for improvement

Experience marketing legal services or other professional service businesses is strongly preferred.

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Social Media Management

Develop and execute a monthly content strategy across:

* Facebook
* Instagram
* YouTube
* LinkedIn
* TikTok

Responsibilities include:

* Monthly content calendar
* Content scheduling
* Platform management
* Consistent branding
* Caption writing
* Hashtag research
* Community engagement (when assigned)
* Performance tracking
* Strategy recommendations

Help increase:

* Brand awareness
* Community engagement
* Website traffic
* Consultation requests
* Client trust
* Referral relationships

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Expected Deliverables

Deliverables will be agreed upon before work begins and may include:

* Long-form YouTube videos
* YouTube Shorts
* Instagram Reels
* Facebook Reels
* TikTok videos
* LinkedIn videos
* YouTube thumbnails
* Social media graphics
* Paid advertising creatives
* Attorney profile videos
* Client education videos
* Community event content
* YouTube channel branding
* Monthly content calendar
* Weekly marketing reports
* Campaign analytics
* Organized project files
* Final exported media
* Editable source files

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Required Skills

Applicants should have experience with several of the following:

* Adobe Premiere Pro
* Adobe After Effects
* Adobe Photoshop
* Adobe Express
* Canva Pro
* CapCut
* Meta Ads Manager
* Meta Business Suite
* YouTube Studio
* YouTube SEO
* Motion graphics
* Graphic design
* Audio enhancement
* Color correction
* Short-form editing
* Long-form editing
* Social media analytics
* Digital advertising
* Lead generation

Experience using AI-powered creative tools is a plus, including:

* ChatGPT
* Adobe Firefly
* Runway
* HeyGen
* Kling AI
* Descript
* Midjourney
* ElevenLabs

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Brand Requirements

All work must follow John Brown Law Firm’s approved brand standards.

Our firm emphasizes professionalism, compassion, integrity, and aggressive advocacy on behalf of injured clients.

Content should reflect our commitment to helping individuals and families throughout Georgia and South Carolina.

The selected contractor may not substitute logos, colors, fonts, branding elements, or messaging without prior written approval.

All marketing materials must comply with applicable attorney advertising rules, including:

* Georgia Rules of Professional Conduct
* South Carolina Rules of Professional Conduct
* State Bar advertising regulations
* Required legal disclaimers
* Ethical marketing standards

No misleading statements, guarantees, unsubstantiated claims, or deceptive advertising may be published.

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Ownership & Source Files

All work created under this engagement shall be considered work made for hire and shall become the exclusive property of John Brown Law Firm upon payment, subject to the terms of the final written agreement.

The selected contractor must provide editable versions of all requested materials, including:

* Adobe Premiere Pro project files
* After Effects project files
* Photoshop files
* Canva editable links
* Adobe Express projects
* Raw footage
* Graphics
* Audio files
* Fonts (when legally transferable)
* Licensed asset information
* Final exported files (MP4, MOV, JPG, PNG, PDF, etc.)

The contractor may not reuse, distribute, publish, or display any confidential firm materials without prior written authorization.

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File Organization

Projects should be professionally organized within Google Drive or another approved cloud platform.

Suggested folder structure:

* Long-Form Videos
* Shorts & Reels
* Social Media Graphics
* Paid Advertising
* Attorney Videos
* Community Events
* B-Roll
* Raw Footage
* Project Files
* Final Exports
* Brand Assets
* Content Calendar
* Marketing Reports

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Confidentiality

The selected contractor may have access to confidential business information, including:

* Marketing strategies
* Advertising campaigns
* Client testimonials
* Internal procedures
* Training materials
* Brand assets
* Attorney content
* Case-related media
* Business analytics

Strict confidentiality and non-disclosure obligations will apply.

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Turnaround & Communication

The ideal candidate should:

* Communicate professionally
* Respond promptly during agreed working hours
* Meet deadlines consistently
* Provide regular project updates
* Notify the firm immediately of anticipated delays
* Participate in periodic strategy and planning meetings

Typical turnaround expectations include:

* Graphics and thumbnails: 24–48 hours
* Short-form videos: 24–72 hours
* Long-form videos: 3–5 business days, depending on complexity
* Advertising performance reviews: Weekly

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Trial Project

Qualified candidates may be asked to complete a paid trial project to demonstrate editing ability, creativity, communication, and adherence to brand standards before a long-term engagement is offered.

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To Apply

Please include:

* A brief introduction
* Your portfolio
* Links to social media accounts or YouTube channels you manage
* Examples of long-form video projects
* Examples of short-form content
* Examples of YouTube banners and thumbnails
* Examples of Meta advertising campaigns
* Marketing performance metrics (cost per lead, conversion rates, ROI, etc.), if available
* Your preferred editing software and creative tools
* Your hourly rate, project rate, or monthly retainer
* Your availability
* Typical turnaround times
* Confirmation that you provide editable source files

Please begin your application with the words:

“JOHN BROWN LAW.”

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Join Our Team

We are looking for a creative, organized, accountable marketing professional who is passionate about storytelling, helping injured clients, and building a long-term partnership with a growing personal injury law firm.

John Brown Law Firm
Justice. Compassion. Results.