Social Media Content Manager

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TYPE OF WORK

Part Time

SALARY

$5/hour

HOURS PER WEEK

20

DATE UPDATED

Aug 5, 2026

JOB OVERVIEW

About Us
We’re a real estate media company looking to build a strong, engaging social media presence from the ground up. We currently have limited social media activity and are looking for a dedicated, creative, and highly organized Social Media Content Manager to take ownership of our Instagram growth strategy — from concept to execution.
About the Role:
This is a hands-on, execution-focused role. You won’t just be posting content — you’ll be the driving creative force behind our social media presence. You will generate content ideas, direct and coordinate with our video production team, plan content calendars in advance, and develop strategies to grow our following, engagement, and ultimately our customer base.
You’ll be given clear direction and expectations from leadership, and in turn you’ll need to translate that direction into clear, actionable instructions for the tea ---------- mber creating the video content.
Key Responsibilities:
• Content Ideation: Brainstorm and develop fresh, engaging content ideas tailored to the real estate/media niche and Instagram trends.
• Content Direction: Give clear, detailed, and organized direction to our video content creator on what to film, how to shoot it, and the desired style/tone.
• Content Planning: Build and maintain a content calendar, planning posts/videos at least 2-4 weeks in advance.
• Strategy Development: Create and continually refine a social media growth strategy — audience growth, follower engagement, and converting followers into customers/leads.
• Trend Research: Stay current on Instagram trends, Reels formats, audio trends, and real estate/media content that performs well.
• Performance Tracking: Monitor analytics (reach, engagement, follower growth) and adjust strategy based on what’s working.
• Team Coordination: Act as the point person directing our current in-house video/content employee, ensuring alignment on priorities and deadlines. Collaborate effectively with other virtual assistants and tea ---------- mbers as our team grows.
• Caption & Copywriting: Write engaging captions, hooks, and calls-to-action for posts.
• Posting & Scheduling: Manage the actual publishing/scheduling of content across Instagram (and potentially other platforms in the future). Posts must go out daily, at minimum.
What We’re Looking For
• Proven experience managing/growing an Instagram account (please share examples or metrics from past work)
• Strong understanding of Instagram Reels, trends, and short-form video best practices
• Excellent written and verbal English communication skills — you’ll need to give clear, unambiguous direction
• Highly organized with strong project/content-planning skills
• Experience directing or collaborating with a video editor/creator (even if you don’t personally shoot/edit)
• A strategic mindset — you think beyond “just post something” and toward audience growth and business results
• Required: Must be able to edit short-form videos (Reels/TikTok-style content)
• Required: Experience working with a real estate company or real estate photography/media company
• Comfortable working independently and taking ownership of the social media function
• Able to collaborate well with other virtual assistants and tea ---------- mbers as our team grows
• Reliable internet connection and remote work setup
Nice to Have
• Familiarity with content calendar or project management tools (Trello, Notion, Asana, etc.)
• Copywriting or marketing background
Why Join Us
• Opportunity to build a social media presence from the ground up and see the direct impact of your work
• Long-term, stable remote position
• Work directly with leadership — clear direction, fast decision-making, no corporate red tape
How to Apply
Please submit:
1. Your resume/CV
2. Links to any Instagram accounts you’ve managed or grown (with metrics/results if possible)
3. A short video on how you would approach growing a real estate media company’s Instagram from a small starting base

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