Marketing Strategist

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: TYPE OF WORK

Any

: SALARY

5

: HOURS PER WEEK

TBD

: DATE UPDATED

Aug 5, 2026

JOB OVERVIEW

Navi Marketing Co. is a fractional marketing agency built for B2B manufacturers who need a full-service team. We operate as an extension of our clients, who are typically small and mid-size B2B manufacturers, who need help telling their brand’s story and generating demand. Our work spans brand storytelling, marketing collateral, website design and development, company LinkedIn presence, and paid media, delivered through an ongoing retainer package. We're early-stage and building deliberately, which means this role has real influence over how we do things.
About the Role
You'll own the strategy and content that moves a manufacturing buyer from stranger to lead. That means defining how each client generates leads (the offer, the funnel, the follow-up) and then producing the LinkedIn posts, blog content, whitepapers, and email sequences that carry it out. You'll work closely with our design, web development, and paid media contractors to make sure everyone is building toward the same funnel, not working in silos. Twelve months in, you'll have a repeatable lead-gen playbook running across every client account, with content and email systems that consistently produce qualified leads for manufacturing companies who've historically relied on trade shows and word of mouth.
What You'll Do
Design and own the lead-generation strategy for each client: the offer, funnel logic, CTA placement, and tracking plan
Plan and write LinkedIn content for both Navi and client company pages, building consistent posting cadence and voice
Research, plan, and write blog content mapped to real buyer questions in the manufacturing sales cycle
Develop whitepapers and other gated content that serve as lead magnets inside each client's funnel
Write and build email nurture sequences in client ESPs/CRMs, from welcome flows through sales handoff
Partner with design, web development, and paid media contractors so content, site, and ad spend all point at the same funnel
Track and report on content and lead performance, and adjust strategy based on what's actually converting
What We're Looking For
Required
3+ years of experience in B2B content or marketing strategy, in an agency or in-house marketing role
Experience building lead-generation funnels tied to measurable results, not just content calendars
Strong writing across formats such as LinkedIn, blog, and long-form content like whitepapers
Experience with at least one CRM or email platform (e.g. HubSpot, Mailchimp, GoHighLevel)
Experience marketing to manufacturing, industrial, or other traditionally overlooked B2B sectors
Working knowledge of SEO fundamentals
Comfortable wearing multiple hats and helping shape process at a small, early-stage company

NOTE: this role will start off part time and will lead into full time

SKILL REQUIREMENT

HubSpot CRM SEO LinkedIn Marketing

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Marketing Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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