B2B Cold Email Specialist - Show Me Your Reply Rates (Full-Time, Remote)

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TYPE OF WORK

Full Time

SALARY

$500/month starting, grows with results

HOURS PER WEEK

40

DATE UPDATED

Aug 5, 2026

JOB OVERVIEW

START YOUR APPLICATION WITH THE WORDS "PRIMARY INBOX" OR IT WILL BE DELETED WITHOUT READING.

We run two B2B companies - one in the advertising industry, one in lead generation - and we're hiring ONE person to own email for both. Not "help with email." OWN it. Cold outbound, warm nurture, newsletters, deliverability - the whole machine, end to end.

Here's the interesting part: we have NO email stack yet. No sequencer, no lists, no sending domains. You'll recommend the tools, set up the infrastructure, build the lists, write the copy, and run the campaigns. If reading that excites you, keep going. If it scares you, this isn't your role.

WHAT YOU'LL ACTUALLY DO

- Set up cold email infrastructure from zero: secondary domains, mailboxes, SPF/DKIM/DMARC, warmup, volume ramps
- Pick and run our stack (Instantly, Smartlead, Lemlist - you tell US what's best and why)
- Build targeted B2B lists: Apollo, Sales Nav, scraping - then VERIFY them, because bounce rates kill domains
- Segment by ICP and personalize at scale
- Write cold sequences that get replies from busy people who get 200 emails a day
- Handle warm email too: nurture sequences, newsletters, broadcasts for our existing leads
- Monitor deliverability like a hawk - placement tests, bounce rates, spam complaints, blacklists
- A/B test subject lines, angles, offers - and report on what matters: replies, positive replies, meetings booked
- Own the numbers. You'll report reply rates weekly, and you'll know WHY they moved.

WHO WE WANT

Someone who has personally run cold email campaigns end to end and can prove it with numbers. Not someone who "assisted the email team." Not someone whose experience is Mailchimp newsletters to an opt-in list. Someone who has taken a fresh domain, warmed it up, built a list, written the copy, hit send, and booked meetings - and can tell us the exact reply rates they got.

You think in positive replies and meetings booked, not open rates (you know why open rates lie now). You know what the 2024 Google/Yahoo sender requirements changed. You have opinions about tools. You've killed a domain at least once and you know exactly what you did wrong.

YOU MUST HAVE

- Real B2B cold email campaign experience with numbers you can defend
- Deliverability fundamentals: SPF/DKIM/DMARC, warmup, ramp schedules - deep enough to troubleshoot
- List building + verification skills (Apollo, Sales Nav, scraping, verifiers)
- Strong natural English copywriting - your emails must sound human
- Self-direction: we give you the target market, you build the machine

BONUS POINTS

- You've sold TO agencies, media buyers, advertisers, or SaaS companies
- Clay, AI personalization, spintax done tastefully
- ESP experience (Brevo, ActiveCampaign, Klaviyo) for the warm side
- Placement testing tools (GlockApps, MailReach)
- Basic automation (Make, Zapier, Apify, scripts)

THE DEAL

$500/mo to start, full-time, fully remote, async-first (chat, not meetings). We're direct: this is proving-ground pay. But we promote fast and pay for results - if your campaigns book meetings, your salary follows. You work directly with the owner, no middle management, and you get full ownership of a channel most companies fragment across three people.

HOW TO APPLY

Start with "PRIMARY INBOX", then answer ALL of these. Short, real, specific answers beat long polished ones. If your application reads like AI slop, remember: your job is writing emails people WANT to answer - prove it here.

1. Describe the best cold email campaign you personally ran: ICP, list size, tools, total sends, reply rate, positive reply rate, meetings/deals booked. Real numbers - I'll ask follow-ups.
2. Walk me through going from a brand-new domain to the first 1,000 cold emails sent - every step, in order.
3. Your reply rate drops from 5% to under 1% overnight mid-campaign. What do you check, and in what order?
4. How would you build a verified list of 500 US marketing agency owners? Exact tools and steps. What bounce rate is acceptable to you?
5. Paste one cold email you wrote that actually got replies (mask client names if needed). Why did it work?
6. We have NO stack. What sequencer, verification tool, and ESP would you set up for us, why, and at what rough monthly cost?
7. What's your warm email experience - nurture sequences, newsletters? Which ESPs, what results?
8. Rate yourself 1-10 (honest - I verify): deliverability/infrastructure, list building, cold copywriting, sequencer tools, ESP/nurture, analytics & A/B testing.
9. What did you learn about deliverability or cold outreach in the last 30 days?
10. When can you start? Full-time available?

SKILL REQUIREMENT
Email Marketing Lead Generation Email Copywriting
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