Senior AI Automation & Marketing Intelligence Specialist (Claude/ Meta marketing / Ads Analytics/ Make)

#Senior AI Automation & Marketing Intelligence Specialist

**Australian Physiotherapy Group | Part-Time | Long-Term**

* **Hours:** 25–30 hours per week
* **Salary:** PHP 70,000–90,000 per month
* **Location:** Remote—Philippines
* **Schedule:** Flexible, with consistent Adelaide business-hours overlap

## The Opportunity

Trucare Health Physiotherapy operates two clinics in South Australia.

We are hiring an experienced Philippines-based specialist to connect our advertising, enquiries, appointments and clinic KPIs into reliable business systems.

This is **not a general VA or reception role**.

* **Primary focus:** AI automation, data integration and KPI intelligence
* **Secondary focus:** Marketing analytics and controlled advertising optimisation

You will initially audit our systems and recommend improvements. As you demonstrate accuracy, ownership and commercial judgement, you will earn greater responsibility.

## What You’ll Own

### AI and Automation

* Build workflows using Claude, Make, n8n, Zapier, APIs or comparable tools
* Connect ads ? enquiries ? bookings ? attendance ? revenue
* Automate KPI dashboards, reports and exception alerts
* Build diary-gap, patient-reactivation and approved follow-up workflows
* Add testing, monitoring, error handling and human approvals
* Document every system clearly

### Marketing Intelligence

* Audit Google Ads and Meta Ads
* Monitor cost per lead, booking and attended new patient
* Improve conversion tracking and attribution
* Analyse campaigns, keywords, audiences and creatives
* Design structured tests and measure results
* Provide concise weekly insights and recommended actions
* Progress toward making routine campaign changes within approved rules

Significant budget, strategy and public-messaging decisions will remain subject to clinic-owner approval.

### Clinic Intelligence

Help us determine:

* What changed?
* Is the data reliable?
* What are the likely explanations?
* What additional evidence is required?
* What action should be considered?
* Did the approved action improve the result?

Key metrics include utilisation, enquiry conversion, attendance, retention, forward bookings, plan-of-care completion, cancellations, reactivation, revenue and advertising ROI.

## Your First 90 Days

* **Days 1–30:** Audit systems, advertising, tracking and KPI data
* **Days 31–60:** Build the first dashboard, reporting workflow and one high-value automation
* **Days 61–90:** Deploy approved workflows, introduce alerts and improve marketing analysis

We value **reliable systems before impressive systems**.

## What You Need

* Proven AI automation or workflow-building experience
* Experience with Claude and Make, n8n, Zapier, APIs or similar tools
* Google Ads, Meta Ads or marketing-analytics experience
* Strong KPI interpretation and commercial thinking
* Experience testing, debugging and monitoring automations
* Excellent English and documentation skills
* High accountability, initiative and ownership
* Reliable computer, stable internet and a backup connection
* Private workspace suitable for confidential information
* Long-term professional mindset

**Highly regarded:** Relevance AI, Vapi, GA4, GTM, Looker Studio, Python, SQL, healthcare or Australian service-business experience.

You do not need experience with every tool listed. We value sound system design, reliable execution and commercial results more than familiarity with every named platform.

## Working Schedule

Your schedule will be flexible, but you must provide at least **four working hours overlapping 8:00 am–5:00 pm Adelaide time, Monday to Friday**.

The agreed overlap must remain consistent throughout Adelaide’s daylight-saving changes.

## Responsible Automation

You must build systems with:

* Appropriate access controls
* Minimum necessary data use
* Testing and failure alerts
* Human approval for patient communications
* Human approval for significant advertising changes
* No AI-generated clinical advice
* Clear documentation and recovery processes

## Compensation and Progression

**PHP 70,000–90,000 per month for 25–30 hours per week.**

Performance-based progression is available as you demonstrate:

* Reliable automations
* Accurate reporting and attribution
* Measurable business impact
* Strong marketing analysis
* Responsible decision-making
* Increasing strategic ownership

Progression is based on proven capability and expanded responsibility—not tenure alone.

## How to Apply

Begin your application with:

**“Reliable systems before impressive systems.”**

Send:

* Your résumé
* A two-to-three-minute video explaining one automation you personally built
* Evidence of that automation and relevant marketing work
* Answers to the four questions below
* Your expected salary, availability and Adelaide-time overlap

## Screening Questions

1. **Describe your most advanced automation.**
What did it do, which tools did you use and which parts did you personally build?

2. **Clinic utilization falls while Meta Ads cost per lead rises.**
What would you investigate before recommending action?

3. **Choose two clinic KPIs.**
How would you monitor them, detect meaningful changes and trigger appropriate human-reviewed actions?

4. **Describe an automation that failed.**
How did you detect, contain and fix it—and how would you prevent incorrect patient messages or advertising changes?

You may use AI to organise your application, but all examples must represent your own work. Generic answers, unverifiable claims or examples you cannot explain in detail will not progress.

## Selection Process

1. A 30-minute interview
2. A short commercial-reasoning case
3. A paid practical assessment
4. A final interview and reference check

The paid assessment will involve a small, clearly defined task—not a production system or free consulting project.

We are prepared to wait for the right person.