Lead Generation & Social Media Assistant for Career Coaching Business

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: TYPE OF WORK

Part Time

: SALARY

$240/month

: HOURS PER WEEK

10

: DATE UPDATED

Aug 5, 2026

JOB OVERVIEW

Lead Generation & Social Media Assistant - Location Independent Coaching Business

We are Inside OutGROW, a coaching brand helping drained professionals de-center work and create a life-first career. We’re on a mission to empower professionals to intentionally design a life they love with work as one part of that system, so they can have more energy, time, and freedom for the things that matter most.

Our vision is a world where more people wake up excited on a Tuesday, because joyful, meaningful living comes first - and work exists simply to support it.

To help us reach more people and grow our impact, we’re looking for a proactive Lead Generation & Social Media Virtual Assistant to support our lead generation, content distribution, and outreach efforts.

We’re looking for someone who takes ownership, is organized, loves improving systems, and enjoys connecting with people online. If you’re excited about marketing, social media, and helping spread a meaningful mission, we’d love to hear from you.

What you’ll do
Lead Generation
• Conduct warm outreach by engaging with Instagram followers and people who interact with our content.
• Follow up with warm leads using our existing scripts and systems.
• Perform cold outreach by engaging with potential leads from similar Instagram accounts and communities.
• Follow up with cold outreach conversations.
• Track outreach performance, maintain weekly and monthly scorecards, identify bottlenecks, and suggest improvements.
• Document, update, and improve SOPs related to outreach.
Social Media Content
• Repurpose existing content into Instagram carousel posts using Canva.
• Schedule reels and carousel posts for Instagram.
• Keep our content calendar organized and ensure content is published consistently.
• Track outreach performance, maintain weekly and monthly scorecards, identify bottlenecks, and suggest improvements.
• Document, update, and improve content-related SOPs.

What we need
• Excellent written English communication skills.
• Experience as a Virtual Assistant, Marketing Assistant, Social Media Assistant, or similar role.
• Experience using Canva.
• Strong organizational skills and attention to detail.
• Ability to work independently and manage priorities without constant supervision.
• Comfortable following systems while also improving them over time.
• Someone proactive who identifies problems and proposes solutions.
• Reliable internet connection.
• Passion for personal development, entrepreneurship, or life-first mentality is a big plus.

Bonus if you have experience with:
• Instagram
• Notion
• Email outreach
• SOP creation and documentation
• Basic analytics and reporting

Hours
10–15 hours per week.
IMPORTANT!
To apply, please send your CV and complete both steps below.

Answer the following questions:
• What types of businesses or clients have you supported in the past? Briefly describe your responsibilities.
• What experience do you have with Instagram lead generation, warm outreach, cold outreach, or DM conversations?
• Walk us through how you would start a natural conversation with someone who recently followed our Instagram account or engaged with one of our posts.
• How do you follow up with a lead without sounding pushy, repetitive, or overly sales-focused?
• Tell us about a time you helped generate leads, book calls, or improve engagement. What actions did you take, and what were the results?
• What outreach metrics have you tracked before? How would you use those numbers to identify a bottleneck or suggest an improvement?
• What would you do if the outreach scripts we provided were not getting responses?
• What experience do you have scheduling and publishing content on Instagram?
• How comfortable are you using Canva to create or edit carousel posts while following an established brand style?
• Which tools have you used for content scheduling, lead tracking, task management, and reporting?
• Describe a time you noticed a problem, missed step, or improvement opportunity and took initiative to address it.
• How do you organize recurring daily and weekly tasks to make sure leads are followed up with and content is published on time?
• What does your current availability look like (weekly hours + flexibility)?
• What is your expected hourly rate?
• Why does this role and the mission of Inside OutGROW resonate with you personally?

Send a short video of yourself (2–3 minutes)
In the video, we’d love for you to share:
• A quick introduction about yourself.
• Why you chose to work as a Virtual Assistant or Marketing Assistant.
• How you would approach starting conversations with potential leads online while keeping them personal and authentic.
• Tell us about a time you took initiative and improved a process or solved a problem without being asked.
• Tell us about a mistake you made at work and what you learned from it.
• Why do you want to work with Inside OutGROW?
• What are your goals for the next 5–10 years?
• Please also include links to any relevant portfolio, Canva designs, social media accounts you’ve managed, or examples of your work if available.
• Be yourself and feel free to use your creativity.

SKILL REQUIREMENT
• Excellent Written English
• Communication
• Lead Generation
• Social Media Management
• Canva
• Organization & Time Management
• Google Workspace
• SOP Documentation
• Attention to Detail
• Proactive Problem Solving
** Applications that do not include both the written answers and the short video will NOT be reviewed.**

SKILL REQUIREMENT

Social Media Management Lead Generation English

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Lead Generation & Social Media Assistant for Career Coaching Business

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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