Meta Ads & Performance Marketing Specialist | Australian Multi-Brand Group

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: TYPE OF WORK

Full Time

: SALARY

?35,000 - ?50,000 per month

: HOURS PER WEEK

38

: DATE UPDATED

Aug 5, 2026

JOB OVERVIEW

~~~About the role~~~

We are an Australian business group operating across multiple diverse sectors, including but not limited to: poker entertainment, hospitality venue partnerships and real estate.

We are seeking an experienced Meta Ads and Performance Marketing Specialist to take ownership of paid advertising across several brands and markets.

Meta will be the primary advertising platform. Google, LinkedIn, TikTok and other channels may be used where commercially appropriate.

This role is not simply about boosting posts or generating cheap leads. We need somebody who understands campaign structure, audience strategy, creative testing, lead quality, tracking and commercial outcomes.

~~~Primary campaign areas~~~

Attracting poker players in new and existing regions
Launching new weekly poker events
Building awareness before regional launches
Retargeting engaged players and website visitors
Generating qualified enquiries from clubs, hotels and hospitality venues
Reaching venue managers and other decision-makers
Generating real estate leads and enquiries
Supporting broader promotional campaigns across the group

~~~Responsibilities~~~

Build, launch and optimise Meta advertising campaigns
Recommend appropriate budgets by brand and objective
Develop separate strategies for player acquisition and venue acquisition
Build geographic, engagement, customer, retargeting and lookalike audiences where appropriate
Create structured testing plans for audiences, offers, copy, formats and creative
Work with our content manager to develop effective advertising creative
Set up and maintain campaign naming, tracking and reporting structures
Monitor lead quality, not merely lead volume
Track metrics such as cost per qualified lead, cost per registration, cost per first-time attendee, meeting bookings and campaign conversion
Produce concise weekly reporting with findings and recommended actions
Identify underperforming campaigns quickly and explain why
Maintain an optimisation log showing what was changed and the resulting outcome
Support Google Ads, LinkedIn Ads or other platforms where justified
Maintain proper access, documentation and account security

~~~What we are looking for~~~

Proven hands-on experience inside Meta Ads Manager
Strong understanding of lead generation, local campaigns and retargeting
Ability to interpret campaign data and make sound decisions
Experience working with creative teams
Strong written English
Ability to communicate results without hiding behind marketing terminology
Confidence challenging a campaign concept when the commercial logic is weak
Experience with Australian businesses is helpful but not essential

~~~How to apply~~~

Please provide:

Two campaign case studies showing the objective, budget, timeframe, result and what you personally handled
Screenshots or supporting evidence, with confidential information removed where necessary
An explanation of how you distinguish a cheap lead from a qualified lead
A brief campaign approach for launching 124 Poker in a new regional Australian market
A separate approach for generating meetings with club and hotel decision-makers
A short video explaining a campaign that initially underperformed and what you changed

Begin your application with the words MEASURABLE RESULTS so we know you have read the full advertisement.

SKILL REQUIREMENT

Google Ads Facebook Ads Advertising Management

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Meta Ads & Performance Marketing Specialist | Australian Multi-Brand Group

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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