Social Media Content Creator & Growth Strategist (Instagram & TikTok)

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TYPE OF WORK

Part Time

SALARY

$550/month - Open to negotiation!

HOURS PER WEEK

20

DATE UPDATED

Aug 5, 2026

JOB OVERVIEW

We're looking for an exceptional social media expert to become a key part of our team and help build Pampa into one of Australia's most recognisable beauty and wellness brands.

This isn't a standard social media management role. We're looking for someone who genuinely understands how to create content that stops the scroll, builds a loyal community, and consistently generates high-performing organic reach. If you've created Reels that have reached hundreds of thousands—or even millions—of views, we'd love to hear from you.

You should have an incredible eye for luxury branding, understand premium aesthetics, and know how to translate a brand into content that people genuinely want to watch, share and engage with.

We're not looking for someone to simply post content—we're looking for someone who knows how to build a brand people can't stop talking about. If you're passionate about creating beautiful, high-performing content and have the results to back it up, we'd love to hear from you.

Your responsibilities will include:
- Creating and editing high-performing Instagram Reels and TikTok content.
- Developing a premium, elevated content strategy aligned with the Pampa brand.
- Growing our Instagram and TikTok communities organically.
- Creating content designed to achieve high engagement, shares and viral reach.
- Planning monthly content calendars and campaign strategies.
- Writing compelling captions and storytelling content.
-Designing and scheduling EDM campaigns.
- Identifying trends early and adapting them to suit our brand.
- Analysing content performance and continually refining strategy based on results.
- Working closely with the founder to bring new ideas and campaigns to life.
- We're looking for someone who:
- Has a proven track record of growing social media accounts from the ground up.
- Can show examples of Reels or TikToks they've created that have achieved significant organic reach (100K+ views is highly regarded).
- Understands luxury, premium branding and has exceptional taste.
- Has strong videography and editing skills using platforms such as CapCut, Premiere Pro or similar.
- Knows exactly what makes people stop scrolling.
- Is creative, proactive and constantly bringing fresh ideas to the table.
- Understands content psychology, hooks, storytelling and audience retention.
- Has experience creating successful email marketing campaigns and customer journeys.
- Is organised, reliable and can work independently.

Bonus points if you:
- Have experience working with beauty, wellness or lifestyle brands.
- Have launched or scaled a consumer-facing brand.
- Have experience working with influencers and user-generated content.
- Understand Meta and TikTok algorithms and how to maximise organic growth.

When applying, please include:

- Links to social media accounts you've managed.
- Examples of content you've created.
- Your biggest organic social media wins (including views, follower growth and engagement).
- A brief explanation of how you would grow a premium beauty brand like Pampa from launch.

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