Social Media & Community Manager

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TYPE OF WORK

Any

SALARY

28,000

HOURS PER WEEK

30

DATE UPDATED

Aug 5, 2026

JOB OVERVIEW

About My Beauty Swap

My Beauty Swap is a brand new global platform built exclusively for verified beauty professionals.

Instead of paying for treatments with money, members exchange treatments using Swap balance.

We’re launching in Australia first before expanding internationally.


This isn’t another beauty page.

We’re creating a movement and building a worldwide community of beauty professionals.

We’re looking for someone who genuinely wants to help build a brand from the beginning.

This is a long-term role with room to grow into Marketing Manager.



This is NOT a beginner role.

Please don’t apply if you’re still learning social media.

We’re looking for someone who already knows what works.

Someone who can step in and confidently manage our social media without needing constant direction.

You should already and confidently understand how to:

- Grow Instagram organically
- Build engaged communities
- Increase followers that actually convert into members
- Create content people genuinely want to share
- Understand Instagram algorithms
- Write compelling captions
- Create engaging Stories
- Edit high-quality Reels
- Follow trends without making the brand feel cheap

If you’ve worked with beauty, skincare, aesthetics, salons or wellness brands, that’s a huge advantage.


What You’ll Be Responsible For

Instagram/ Facebook and soon-to-be TikTok (not yet established)

Manage our Instagram account daily.

Plan monthly content calendars.

Create engaging content.

Write captions.

Schedule posts.

Monitor analytics.

Continuously improve performance.



Stories

Create approximately 7 Stories every day.

Stories should feel authentic, educational and engaging.

Ideas include

- Behind the scenes
- Beauty tips
- Polls
- Quizzes
- Questions
- Member spotlights
- Countdown timers
- Industry news
- Founder updates
- Feature highlights
- Success stories
- New members
- Swap balance tips



Feed Content

Create approximately:

- 2–3 high-quality posts each week
- 2–3 Reels each week

Quality matters far more than quantity.



Community Management

This is extremely important.

We don’t just want followers.

We want members.

You will:

- Reply to comments
- Respond to DMs
- Welcome new followers
- Start genuine conversations
- Encourage professionals to join
- Answer basic questions
- Build relationships
- Make people excited to become members

We want every follower to feel noticed.



Content Creation

You’ll create

Instagram graphics

Carousels

Stories

Reels

Educational posts

Promotional posts

Launch campaigns

Member features

Success stories

Trend-based content

You should be confident using

- Canva
- CapCut (or similar)
- ChatGPT
- Meta Business Suite
- Instagram Insights



Founder Content

You’ll work directly with me.

I’ll regularly send

Videos

Voice notes

Photos

Ideas

Random thoughts

Your job is to turn these into polished, engaging content that fits our brand.

Sometimes you’ll script short talking videos for me.

Other times you’ll edit videos I’ve recorded.



Brand Voice

Everything must feel

Professional

Luxury

Friendly

Modern

Trustworthy

Never salesy.

Never spammy.

Never cheap.



Marketing

We want someone who thinks strategically.

Not someone who waits to be told what to do.

Bring ideas.

Suggest campaigns.

Find trends.

Create excitement around launch.

Help us grow internationally.



Skills Required

Excellent written English (near-native level)

Outstanding communication skills

Strong copywriting

Canva

CapCut

Instagram


Facebook


TikTok

Short-form video editing

Community management

Social media strategy

Attention to detail

Creative thinking

Self-motivated

Organised

Reliable



Bonus Skills

Beauty industry experience

Aesthetic clinic experience

Salon marketing

Skincare knowledge

Launch marketing

Influencer outreach


Email
marketing

Basic graphic design

Photography

Video editing



We Are Looking For Someone Who

Takes initiative.

Is proactive.

Is creative.

Can make decisions.

Loves social media.

Enjoys building communities.

Can think like a founder.

Wants to stay with us long-term.



To Apply

Please include:

Your resume
Portfolio
Instagram accounts you’ve managed
Reels you’ve created
Tell us one idea you would use to launch My Beauty Swap

Applications without examples of previous work won’t be considered.

We’re looking for someone exceptional, not just available.

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