Shopify Website Optimization Specialist (Luxury Fashion Brand) Project Overview

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: TYPE OF WORK

Gig

: SALARY

$3.64 per hour $5.64 per hour

: HOURS PER WEEK

20

: DATE UPDATED

Aug 28, 2026

JOB OVERVIEW

Shopify Website Optimization Specialist (Luxury Fashion Brand)
Project Overview

FMB Apparel is a premium streetwear and athleisure brand built around loyalty, family, and elevated everyday essentials.

Important: I am not looking to rebuild my website from scratch or change my brand identity. My website is already established, and I am happy with its overall direction.

I am looking for an experienced Shopify expert who can refine, improve, and elevate my existing website into a more polished, luxury shopping experience.

The goal is to make the site feel as premium, clean, and effortless as the world's leading minimalist fashion brands while maintaining FMB Apparel's unique identity and story.

This project is focused on improvements, optimization, and attention to detail, not creating a completely new website.

About My Brand

FMB Apparel is the primary brand and represents premium streetwear and everyday luxury.

Within FMB Apparel is Day1 Collective, our sister brand dedicated to premium performance apparel. Day1 Collective is a "store within a store"—it shares the same Shopify website but serves a different purpose and customer.

FMB Apparel = Premium streetwear and elevated everyday essentials.
Day1 Collective = Premium performance apparel designed for training, running, the gym, and an active lifestyle.

One of the goals of this project is to improve how these two brands coexist within one website. Customers should clearly understand the difference between the two brands while enjoying a seamless shopping experience. The navigation should make it easy to move between FMB Apparel and Day1 Collective without confusion.

Scope of Work

I am looking for someone who can evaluate my existing Shopify store and recommend improvements that will enhance:

Overall visual presentation
User experience (UX)
Navigation
Mobile responsiveness
Product pages
Homepage layout
Collection organization
Customer shopping journey
Conversion rate optimization
Website speed
Brand consistency
The integration and presentation of both FMB Apparel and Day1 Collective

I want every page to feel intentional, clean, modern, and premium.

Specific Improvements
Homepage
Refine the current homepage instead of replacing it.
Improve visual hierarchy.
Enhance spacing and layout.
Create a stronger luxury feel.
Improve brand storytelling.
Better showcase both FMB Apparel and Day1 Collective while maintaining clear brand distinction.
Improve calls-to-action.
Make the homepage more engaging without making it cluttered.
Navigation
Simplify menus where appropriate.
Improve customer flow.
Make products easier to find.
Create a clear shopping experience for both brands.
Ensure customers immediately understand the difference between FMB Apparel and Day1 Collective.
Product Pages
Improve page layout.
Enhance image presentation.
Improve product descriptions and formatting.
Create a more premium shopping experience.
Add helpful trust-building elements where appropriate.
Overall Design
Improve typography.
Improve spacing and alignment.
Create better visual consistency.
Refine colors and button styles.
Maintain a clean, minimalist aesthetic.
Ensure every page feels cohesive.
Mobile Experience
Review every page on mobile.
Improve responsiveness.
Make shopping easy on all screen sizes.
Improve loading speed where possible.
Design Direction

The website should communicate:

Luxury
Minimalism
Premium quality
Editorial fashion
Modern simplicity
Confidence
Clean architecture
High-end shopping experience

The objective is to create a timeless luxury shopping experience inspired by the best in premium fashion while remaining uniquely FMB Apparel and Day1 Collective.

What I Am NOT Looking For
A complete website rebuild.
A new brand identity.
A new logo.
A new color palette.
A different overall aesthetic.
A generic Shopify template.

Instead, I want someone who can recognize what is already working and elevate it through thoughtful refinements and professional design improvements.

Deliverables
A comprehensive audit of my current website.
A prioritized list of recommended improvements.
Implementation of approved enhancements.
Improved homepage and collection pages.
Better navigation and shopping flow.
Enhanced product pages.
Clear integration of both FMB Apparel and Day1 Collective.
Mobile optimization.
Performance improvements.
Final testing and quality assurance.
Required Skills
Expert Shopify experience
Shopify 2.0
Liquid
HTML/CSS
JavaScript
UX/UI Design
Conversion Rate Optimization (CRO)
Luxury Fashion E-commerce
Responsive Web Design
Performance Optimization
Please Include With Your Proposal

Before submitting a proposal, please review my current website at ---------- . I am looking for thoughtful recommendations—not a generic proposal.

Please include:

A brief audit of my current website.
Three to five specific improvements you would make.
Examples of Shopify stores you have improved (not just built).
Before-and-after examples of optimization work.
Estimated timeline.
Estimated project cost.
Why you are the right fit for this project.
Success Looks Like

When customers visit FMB Apparel, they should immediately recognize they are shopping with a premium fashion brand. The website should feel sophisticated, easy to navigate, visually consistent, and effortless to shop.

Customers should also immediately understand that Day1 Collective is FMB Apparel's premium performance division—a store within a store—without feeling like they have left the website.

The objective is to elevate and perfect my existing website—not replace it.

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Shopify Website Optimization Specialist (Luxury Fashion Brand) Project Overview

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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