HEAD OF SALES & MARKETING – INTERNATIONAL LUXURY FASHION BRAND

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TYPE OF WORK

Full Time

SALARY

$ 1350 / month

HOURS PER WEEK

60

DATE UPDATED

Aug 15, 2026

JOB OVERVIEW

We are looking for an exceptional Head of Sales & Marketing to take full ownership of the international growth of our luxury fashion brand.

This is not a narrow marketing role.

You will lead the complete Sales & Marketing operation, manage a growing team of currently 5 team members, build the systems, drive execution and work directly with the founders.

We are looking for someone highly commercial, analytical, creative and extremely hands-on.

YOUR MISSION

You will be responsible for building and managing the complete commercial engine of the company:

MARKETING & BRAND GROWTH

* Lead the complete international marketing strategy.
* Manage and follow up the existing marketing and sales team.
* Build and manage the daily, weekly and monthly marketing planning.
* Develop Instagram, TikTok and other relevant social channels.
* Build TikTok into a serious growth and sales channel.
* Coordinate content creation, Reels, video, photography and campaigns.
* Help organize fashion shoots and content productions.
* Manage influencer, blogger, PR and creator collaborations.
* Develop email marketing and CRM through Klaviyo.
* Coordinate launches, events, store activations and international campaigns.
* Maintain consistent luxury brand positioning across all channels.

AFFILIATE & AMBASSADOR PROGRAM

* Lead and scale our international Ambassador Program.
* Strong knowledge of UpPromote or comparable affiliate platforms.
* Recruit and activate ambassadors, concierges, wedding planners, influencers and other commercial partners.
* Develop commission structures, incentives and performance systems.
* Track activity, sales and ROI.
* Manage the team responsible for recruitment and follow-up.

Affiliate marketing is an important part of the role, while only one part of the complete Sales & Marketing operation.

B2B SALES & FASHION WEEKS

* Lead international B2B development.
* Build prospect lists and sales pipelines.
* Manage the team securing appointments with premium fashion buyers.
* Prepare our commercial activities for New York Fashion Week and Paris Fashion Week.
* Drive appointments before the shows.
* Follow up buyers after the shows.
* Help develop and optimize our B2B sales platform and private B2B websites.
* Negotiate partnerships and commercial opportunities.

E-COMMERCE & DIGITAL SALES

* Strong understanding of Shopify.
* Develop and optimize our D2C and B2B websites.
* Coordinate website content, collections, campaigns and commercial updates.
* Identify and develop additional sales channels.
* Explore and activate relevant marketplaces and commerce platforms.
* Develop opportunities through TikTok Shop, Meta commerce, affiliate channels and other international platforms.
* Improve online conversion and customer acquisition.

SALES CHANNEL DEVELOPMENT

You will continuously identify new ways to generate revenue.

This includes:

* D2C
* B2B wholesale
* Affiliate marketing
* Ambassador sales
* Influencer commerce
* Marketplaces
* TikTok Shop
* Social commerce
* Luxury hotels and resorts
* Concept stores
* International retail partnerships
* New digital sales platforms

We expect active execution, not only research.

TEAM & OPERATIONS

You will initially manage approximately 5 team members and help us build a stronger international commercial team.

You will:

* Set daily priorities.
* Assign responsibilities.
* Follow up execution.
* Conduct performance reviews.
* Build SOPs and workflows.
* Monitor productivity.
* Coach the team.
* Intervene quickly when results are below expectations.
* Recruit additional people when necessary.

SYSTEMS, KPI’S & REPORTING

We want a data-driven commercial operation.

You will build and manage dashboards covering:

* Sales
* Leads
* B2B appointments
* Ambassador recruitment
* Ambassador activity
* Affiliate revenue
* Conversion
* Email performance
* Social media growth
* Content production
* Campaign performance
* New sales channels
* Team productivity
* ROI

Experience with ClickUp is a major advantage.

Our objective is to have one clear system where management can immediately see:

What is happening ? Who owns it ? What is overdue ? What is producing results ? What needs attention next.

REQUIREMENTS

We are looking for someone with:

* Proven Sales & Marketing leadership experience.
* Strong international commercial mindset.
* Excellent sales and negotiation skills.
* Experience managing a team.
* Strong Shopify knowledge.
* Experience with Klaviyo or advanced email/CRM marketing.
* Affiliate / ambassador marketing experience.
* UpPromote experience is a major advantage.
* Strong understanding of social media and content marketing.
* Strong understanding of TikTok.
* Experience with B2B sales and lead generation.
* Excellent analytical skills.
* Ability to build KPI dashboards and systems.
* Excellent English communication skills.
* Strong ownership mentality.
* Very high level of organization.
* Comfortable working in a fast-moving entrepreneurial environment.
* Available 40 hours per week.
* Comfortable working with Hubstaff.
* ClickUp experience is highly preferred.

Experience in fashion, luxury, beauty, hospitality or premium lifestyle brands is a major advantage.

WHAT WE OFFER

* Competitive base salary.
* Attractive performance bonuses.
* High commissions based on results.
* Direct collaboration with the founders.
* Significant responsibility and autonomy.
* Opportunity to build and lead an international commercial team.
* International career growth.
* Optional travel opportunities to Ibiza, Mallorca, New York and Paris.

This role is for someone who wants to build, lead and grow, not simply execute a small part of a marketing department.

If you love sales, marketing, fashion, negotiations, systems, international growth and building high-performing teams, we would love to hear from you.

Send us:

* Your CV
* A short introduction video
* Your experience managing Sales & Marketing teams
* Your Shopify / Klaviyo / affiliate marketing experience
* Examples of measurable commercial results you have achieved

via WhatsApp:

+1 (659) ----------

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