SEO,# SEO Specialist (AI-Powered E-Commerce) SEM

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: TYPE OF WORK

Full Time

: SALARY

Negotiable depending on experience

: HOURS PER WEEK

40

: DATE UPDATED

Aug 4, 2026

JOB OVERVIEW

### Charlotte Home Furnishings Inc.

**Remote | Full-Time | Minimum 5+ Years Experience**

## About Us

Charlotte Home Furnishings Inc. is a premium online retailer specializing in luxury European home décor, including Belgian woven tapestries, cushion covers, table runners, throws, wall décor, and accessories. We are looking for an experienced SEO Specialist who is passionate about organic growth and can leverage the latest AI technologies to significantly increase qualified traffic, rankings, and revenue across our websites.

This is not a traditional SEO role. We are seeking someone who understands how search is evolving with AI-powered search engines and who can build a long-term SEO strategy that delivers sustainable growth.

---

# Position Summary

The SEO Specialist will be responsible for developing and executing comprehensive SEO strategies for our WordPress and OpenCart websites. You will optimize every aspect of our online presence, including technical SEO, content strategy, AI-assisted content creation, schema implementation, Core Web Vitals, conversion optimization, and organic growth.

The successful candidate must be highly experienced with AI-powered productivity tools such as ChatGPT, Google Gemini, Claude, Perplexity AI, and other emerging technologies to improve workflow efficiency while maintaining high editorial and SEO standards.

---

# Minimum Qualifications

* Minimum **5 years of proven SEO experience**
* Minimum **3 years of e-commerce SEO experience**
* Demonstrated success growing organic traffic and revenue
* Experience managing websites with thousands of products
* Strong understanding of Google's Search Quality Guidelines
* Experience with WordPress and OpenCart
* Excellent written English
* Strong analytical and problem-solving skills
* Ability to work independently and meet deadlines

---

# Required Technical Skills

## Technical SEO

* Complete technical SEO audits
* Crawl analysis
* Site architecture optimization
* XML Sitemap optimization
* Robots.txt management
* Canonicalization
* Pagination
* Internal linking strategy
* Indexation management
* Crawl budget optimization
* URL structure optimization
* Redirect management (301/302)
* Duplicate content resolution
* Broken link management
* HTTPS optimization
* Core Web Vitals improvements
* Mobile-first optimization
* JavaScript SEO
* Image optimization
* Page speed optimization
* Lazy loading
* Structured Data ( ---------- )
* Rich Snippets
* Breadcrumb optimization

---

## On-Page SEO

* Advanced keyword research
* Search intent mapping
* Content gap analysis
* Product page optimization
* Category optimization
* Landing page optimization
* Meta titles
* Meta descriptions
* Header structure
* Semantic SEO
* Entity SEO
* Internal linking
* Anchor text optimization
* Image ALT optimization
* FAQ implementation
* Product schema optimization

---

## Off-Page SEO

* White-hat link building
* Digital PR
* Outreach campaigns
* Authority building
* Competitor backlink analysis
* Citation management
* Brand mentions
* Partnership development

---

## AI Search Optimization (AEO / GEO)

The successful candidate must understand how websites are discovered and cited by AI-powered search platforms and implement strategies to improve visibility in AI-generated answers.

Experience optimizing for:

* Google AI Overview
* Google Search Generative Experience (SGE)
* ChatGPT Search
* Google Gemini
* Microsoft Copilot
* Perplexity AI
* Claude AI
* Emerging AI search platforms

Responsibilities include:

* AI content optimization
* AI-friendly structured content
* Entity optimization
* Topical authority development
* Knowledge graph optimization
* Semantic search optimization
* Natural language optimization
* Question-and-answer content strategies
* EEAT optimization (Experience, Expertise, Authoritativeness, Trustworthiness)

---

# AI Tools

The candidate should have professional experience using:

* ChatGPT
* Google Gemini
* Claude AI
* Perplexity AI
* Microsoft Copilot
* Grammarly
* Surfer SEO
* Clearscope
* Frase
* Jasper AI
* Screaming Frog
* Google AI Studio (preferred)

The successful candidate must know how to use AI to improve productivity while ensuring all published content is fact-checked, original, and aligned with our brand voice.

---

# Analytics & SEO Tools

Must have experience with:

* Google Analytics 4 (GA4)
* Google Search Console
* Google Tag Manager
* Ahrefs
* SEMrush
* Moz Pro
* Screaming Frog
* Sitebulb (preferred)
* Google Looker Studio
* Bing Webmaster Tools
* Google Trends
* PageSpeed Insights
* Lighthouse

---

# WordPress & OpenCart Experience

Experience managing SEO for:

* WordPress websites
* OpenCart stores
* WooCommerce (preferred)

Including:

* SEO plugin configuration
* URL optimization
* Schema implementation
* Plugin management
* Content publishing
* Product optimization
* Category optimization
* Performance optimization
* Security best practices

---

# Content Strategy

Develop and manage:

* Long-form blog articles
* Buying guides
* Product buying advice
* Product descriptions
* Collection pages
* Landing pages
* Seasonal campaigns
* FAQ pages
* Internal knowledge content
* Evergreen content
* Topic clusters
* Pillar pages

---

# Conversion Rate Optimization (CRO)

Experience with:

* Landing page optimization
* User behavior analysis
* Heatmaps
* A/B testing
* Conversion funnels
* Call-to-action optimization
* User experience improvements
* Revenue optimization

---

# Reporting

Provide monthly reports including:

* Organic traffic growth
* Keyword ranking improvements
* Revenue generated through organic search
* Conversion rates
* AI search visibility
* Backlink growth
* Technical SEO improvements
* Competitor benchmarking
* Action plans for continuous improvement

---

# Preferred Experience

Experience with one or more of the following:

* Luxury home décor
* Furniture
* Interior design
* Premium textiles
* European products
* Lifestyle brands
* Amazon SEO
* Etsy SEO
* Pinterest SEO
* Shopify SEO
* International SEO

---

# Education

Preferred:

* Bachelor's degree in Marketing, Communications, Business, Computer Science, or a related field.
* Relevant SEO certifications from Google, HubSpot, Semrush, Ahrefs, or equivalent are highly desirable.

---

# What We Are Looking For

We are seeking an SEO professional who is proactive, data-driven, innovative, and passionate about staying ahead of industry trends. The ideal candidate will embrace AI-powered workflows while maintaining a strong focus on quality, user experience, and measurable business results. You should be capable of independently developing and executing long-term SEO strategies that drive sustainable organic growth, improve search visibility, and increase revenue across multiple digital channels.

If you have a proven history of delivering measurable SEO success for e-commerce businesses and are excited about the future of AI-enhanced search, we encourage you to apply.

SKILL REQUIREMENT

Off-Page SEO Analysis Ranking Management

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SEO,# SEO Specialist (AI-Powered E-Commerce) SEM

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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