Cold Email Manager — B2B Lead Gen & Campaign Management (E-commerce Wholesale)

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: TYPE OF WORK

Any

: SALARY

10-20

: HOURS PER WEEK

TBD

: DATE UPDATED

Aug 3, 2026

JOB OVERVIEW

About the role

We're hiring an experienced cold email specialist to run wholesale B2B outreach for an e-commerce brand ( ---------- ) expanding into independent retail stores across the UK, US, Canada, Australia, and New Zealand. This is an end-to-end campaign management role — you'll own everything from lead sourcing to inbox management (not replies they manage that). We provide the email copy; you own the infrastructure, technical setup, and performance optimization.

If this goes well, there's room to expand into managing outreach for a second, separate business (a marketing agency looking for its own clients) — so this can grow into an ongoing, multi-account role for the right person.

What you'll own

Lead research & sourcing

Deep research to identify independent retail stores (gift shops, outdoor/camping stores, lifestyle boutiques, homeware, etc. — you'll need to understand what kind of store actually stocks a product like Chillbeam's products and build the ICP yourself)
Sourcing across UK, US, Canada, Australia, and New Zealand
Apollo access will be provided if you want to use it — or use your own tools/methods, your call, as long as the lead quality is there

Infrastructure setup (in SmartLead — account provided)

Buying/setting up sending domains and mailboxes at the volume needed to match lead count (within Smartlead)
Domain warm-up and deliverability setup
Building spintax and email variations for each campaign
Setting up AI-based personalisation at scale (on top of SmartLead's native personalisation)
Building sub-sequences and follow-up logic

Campaign management

Launching and monitoring campaigns in SmartLead
Tracking open/reply/positive-reply rates, bounce rates, and deliverability health
Diagnosing underperformance and making the calls on what to change — subject lines, sequence timing, targeting, infrastructure — without needing to be told
Ongoing reporting on results

What we provide

SmartLead account (fully set up, ready to use)
Apollo account access (optional, available if useful)
All email copy and messaging — you don't need to write a single email

What you need to bring

Proven, hands-on experience running cold email campaigns end-to-end (not just "familiar with" — actually run them)
Strong working knowledge of SmartLead specifically, or equivalent platforms (Instantly, Smartlead, Lemlist) with the ability to get up to speed on SmartLead fast
Experience building spintax, variations, and AI-personalized sequences
Experience with sub-sequences / multi-step follow-up logic
Comfort owning campaign performance — you diagnose problems and propose fixes, not wait for direction
Good written English (for reading replies, sorting leads, and reporting — not for writing the campaign copy itself)

Proof of experience required to apply

We will only consider applicants who can show real evidence of past cold email work. Please include:

Screenshots or a case study of a past campaign you managed (open rates, reply rates, positive reply rates — anonymised is fine)
A brief description of the deliverability setup you used and why
Any client/employer references from cold email work specifically

To apply

Send an email to ---------- with the subject line "Cold Email Management for Chillbeam"
Walk us through how you'd research and qualify leads for a product being sold wholesale into independent retail stores — what makes a store a good fit vs. a bad one?
What's your process for diagnosing a campaign with a low reply rate — what do you check first?

SKILL REQUIREMENT

Email Marketing Lead Generation

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Cold Email Manager — B2B Lead Gen & Campaign Management (E-commerce Wholesale)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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