Part Time
800
20
Aug 3, 2026
We are Intellimark LLC, a specialized advertising agency that helps home service companies (such as asphalt paving, roofing, HVAC, etc.) generate high-quality local leads. We are looking for a highly skilled and proactive Google Ads and Local Service Ads (LSA) Expert to join our team and drive exceptional results for our clients.
The Role:
You will be responsible for setting up, managing, and optimizing Google Ads and Google Local Service Ads (LSA) campaigns for our home service clients. Your primary goal is to maximize lead volume while maintaining a low Cost Per Lead (CPL) and ensuring high ROI.
Key Responsibilities:
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Google Ads Management: Build, monitor, and optimize search campaigns from scratch. Conduct keyword research, write compelling ad copy, and manage bidding strategies.
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Local Service Ads (LSA) Management: Set up LSA profiles, optimize for top placement, and manage the lead dispute process for invalid leads.
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Conversion Tracking: Ensure all calls and form submissions are tracking correctly using Google Tag Manager, Google Analytics, and call tracking software.
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Reporting & Analysis: Monitor campaign performance daily. Provide weekly and monthly performance reports highlighting key metrics (Spend, Leads, CPL, ROI).
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Continuous Optimization: A/B test ad copy, landing pages, and keywords to improve conversion rates continuously.
Requirements:
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Proven, hands-on experience managing Google Ads and Local Service Ads specifically for local home service businesses (e.g., paving, plumbing, roofing, HVAC).
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Deep understanding of local lead generation and direct response marketing.
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Experience with conversion tracking, Google Analytics, and call tracking platforms.
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Excellent English communication skills (written and verbal).
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Highly analytical, data-driven, and detail-oriented.
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Ability to work independently and manage multiple client accounts efficiently.
How to Apply:
To ensure you have read this entire post, please start your application with the phrase "Lead Gen Expert". Include a brief summary of your experience with Google Ads and LSA for home service businesses, and attach case studies or screenshots of past campaign results.