Marketing Ops Specialist

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Full Time

: SALARY

$1000/month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 3, 2026

JOB OVERVIEW

Role Summary
Own the CRM end to end across a multi-brand event and media portfolio. This is the single person accountable for keeping the database clean, campaigns running, pipelines moving, and leadership able to see the numbers that matter. The role spans the full lifecycle: from lead capture through websites, nurture and routing to sales team.

Key Responsibilities
CRM Administration & Data Hygiene
Own the day-to-day health of the CRM: deduplication, standardisation of fields, merge rules, and enforcement of naming conventions.
Maintain data governance: required fields, validation rules, property management, and lifecycle stage definitions.
Run regular database audits and clean-up cycles; keep contact, company, and deal records accurate and enriched.
Manage list segmentation and suppression logic across multiple brands and events.
Handle imports, exports, and bulk updates without breaking attribution or automation.

Email Marketing & Lifecycle Campaigns
Build, test, and deploy email campaigns: registration drives, ticket & spex lead gen, nurture sequences, sponsor and delegate journeys, post-event follow-ups.
Manage templates, personalisation tokens, A/B tests, send times, and deliverability.
Track and report on opens, clicks, conversions, and unsubscribes; iterate on what works.

Pipeline & Deal Management
Configure and maintain sales pipelines and deal stages for event sponsorship, delegate and media sales.
Set up and run deal assignment and lead routing rules (round-robin, region, brand, or rep-based).
Build automation for lead handoff, follow-up reminders, and stage-progression triggers.
Keep the sales team's view clean so reps act on the right deals at the right time.
Reporting & Dashboards
Build and maintain dashboards for marketing, sales, and leadership: funnel, source attribution, campaign ROI, pipeline velocity, and event registration tracking.
Produce recurring performance reports and ad-hoc analysis for executive review.
Define and track the metrics that connect marketing spend to registrations and revenue.
Automation & Workflows
Design and maintain workflows for lead scoring, internal notifications, data enrichment, and lifecycle progression.
Continuously simplify and document automation so the system stays maintainable, not a black box.
Integrations & Stack
Manage CRM integrations with forms, landing pages, event/registration platforms, ad platforms, and reporting tools.
Troubleshoot sync issues and own the data flow between connected tools.
Governance & Enablement
Maintain CRM documentation, SOPs and onboarding material for new users.
If and when required, train sales and marketing teams on correct usage; act as the internal point of contact for CRM questions.
Recommend process and platform improvements as the portfolio scales.

Must-Have Skills & Experience
3+ years hands-on with a major CRM (HubSpot strongly preferred; Salesforce, Zoho, or similar considered).
Proven ownership of email marketing and marketing automation in a CRM environment.
Strong grasp of data hygiene, segmentation, and database governance.
Demonstrated experience building dashboards and reports for non-technical stakeholders.
Working knowledge of lead routing, deal/pipeline configuration, and workflow automation.
Comfort with imports/exports, deduplication, and bulk data operations.
Detail-obsessed, process-minded, and able to work independently across multiple brands or projects at once.
Nice to Have
HubSpot certifications (Marketing Software, Sales Software, Revenue Operations, or Data Integrations).
Experience in events, media, B2B, or agency environments.
Familiarity with event/registration platforms and ad-platform integrations.
Basic comfort with HTML/CSS for email, or simple scripting for data work.
Exposure to compliance frameworks (GDPR or regional equivalents).

What Success Looks Like (First 6–12 Months)
Database is clean, deduplicated, and governed by documented standards.

Email campaigns ship on schedule with measurable improvement in engagement and conversion.
Leadership has live dashboards for day to day functionality
Lead routing and deal assignment in order, with no leads sitting unworked.
CRM processes are documented and the wider team uses the system correctly.

SKILL REQUIREMENT

CRM Campaign Optimization API Integration

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0008
Controller Execution Time ( Jobseekers / Job )	0.0114
Total Execution Time	0.0127

GET DATA

No GET data exists

MEMORY USAGE

1,509,496 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Marketing-Ops-Specialist-1701583

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0062 seconds) (Hide)

0.0003	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0003	SELECT * FROM `employer_jobs` WHERE `job_id` = 1701583 LIMIT 1
0.0003	SELECT * FROM `employers` WHERE `employer_id` = 960105 LIMIT 1
0.0008	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1701583 AND `misc`.`id` IS NULL
0.0004	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-08-08',ej.date_added) duration_days, DATEDIFF('2026-08-08',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-08-08',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1701583'
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1701583
0.0008	`UPDATE employer_jobs SET hit_counts = '*Aug-03-2026=622Aug-04-2026=27**Aug-08-2026=1' WHERE job_id= '1701583'`
0.0007	`UPDATE employer_jobs SET monthly_hits = '***Aug-2026=649' WHERE job_id= '1701583'`
0.0008	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1701583' AND status LIKE 'sent%' ORDER BY id DESC`
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1701583
0.0008	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '960105' AND `date_added` >= '2022-06-08'
0.0003	`select * from teasers`
0.0002	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1786186562
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Marketing-Ops-Specialist-1701583
csrf-token	dcc5308954f84ffb6a3f9c2eb0283c66

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.217.95
HTTP_DNT

Marketing Ops Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?