Paid Media Specialist

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: TYPE OF WORK

Full Time

: SALARY

$10 USD/Hour

: HOURS PER WEEK

40

: DATE UPDATED

Aug 2, 2026

JOB OVERVIEW

At Swyftx we're helping shape the future of Australia's digital currency industry and its integration with traditional finance. With over one million users and a global presence, we operate in a fast-paced, ever-evolving environment where adaptability, curiosity and innovation are part of everyday life.

As a Paid Media Specialist at Swyftx, you'll be responsible for planning, launching and optimising paid media campaigns across a range of digital platforms. You'll use data, experimentation and performance insights to drive customer growth, improve campaign efficiency and help shape our acquisition strategy across multiple international markets.

This is a fully remote role based in the Philippines, giving you the flexibility to do your best work from wherever you are.

Some of your key responsibilities in this role will include:
- Develop, launch and optimise paid media campaigns across Meta, TikTok, Reddit, X and YouTube to drive customer acquisition and achieve performance targets.
- Monitor campaign performance and identify optimisation opportunities across audience targeting, bidding strategies, creative performance, and budget allocation.
- Plan and execute A/B tests across creatives, messaging, audiences and campaign structures, using insights to continuously improve campaign performance.
- Partner with the Performance Marketing Manager to turn campaign insights into actionable optimisation initiatives, coordinating campaigns from briefing through to launch.
- Collaborate with Creative, Brand, Legal and Compliance teams to ensure campaigns are delivered accurately, on time and meet brand and regulatory requirements.
- Ensure campaigns are tracked and measured accurately using GA4, Google Tag Manager and platform reporting tools, proactively identifying and resolving tracking issues where required.

To be successful you will have:
- Demonstrated experience managing and optimising paid media campaigns across platforms such as Meta, TikTok, Google Ads, Reddit, X and YouTube.
- A proven track record of delivering strong customer acquisition outcomes while consistently achieving CPA or CPL targets.
- Strong analytical skills with experience using data to identify trends, optimise campaigns and improve performance.
- Experience working with Google Analytics 4, Google Tag Manager and campaign tracking and attribution tools.
- Excellent communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams.
- A proactive, solutions-focused mindset with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
- Experience within fintech, financial services or another highly regulated industry is highly regarded, but not essential.

Some of our perks and benefits include:
- Fully remote working, with the flexibility to work from anywhere in the Philippines.
- Fee-free trading on the Swyftx app.
- Excellent reward and recognition programs designed to celebrate our people and their impact.
- Career growth and ongoing learning opportunities to support your professional development.
- Regular team connection initiatives, virtual events and opportunities to collaborate with colleagues across the globe.

At Swyftx, we believe great teams are built on diverse perspectives, experiences and ideas. We're committed to creating an inclusive environment where people feel supported, valued and empowered to do their best work.

If you're passionate about performance marketing, love using data to solve problems, and thrive in a fast-moving environment where your work has real impact, we'd love to hear from you.
We have an internal Talent Acquisition function and therefore are not accepting approaches from recruitment agencies.

SKILL REQUIREMENT

Google Tag Manager PPC AB Testing

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Paid Media Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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