Booking Agent — Sales & Lead Conversion Specialist — UK Short-Term Rental Company

Hours: Part-time, 20 hrs/week to start
Pay: $175 USD/month base + $10 USD commission per converted booking (uncapped)
Company: F&S Properties (feelathome.properties)

About Us

F&S Properties manages 17 short-term rental properties across South Wales, North London, and Southend-on-Sea. We host two guest types: contractors needing longer stays for work projects, and couples booking spa/leisure getaways. We’re growing our direct bookings (away from Airbnb commissions), and what we need most is a proper salesperson — our own dedicated booking agent who lives on the phone and converts leads into confirmed bookings.

Short-term rental (STR) experience matters to us: we need someone who genuinely understands this industry and why securing direct bookings — rather than relying on OTAs — is so important to a business like ours.

This is an exclusive role — we require you to work with us only, no other clients.

The Role

Core focus: You Are Our Booking Agent — Conversion Comes First

This is a phone-first sales role, plain and simple. Your success is measured on one thing above all: leads converted into confirmed bookings. Everything else supports that.
- Generate new leads through outbound outreach to construction firms, engineering companies, and other businesses needing crew accommodation — especially when inbound leads are running low, so the pipeline never dries up
- Nurture new and existing leads through to a booking — persistent, warm follow-up, not one-off contact
- Own the phone — confident, aggressive, persuasive calls that close deals. This is what we’re hiring for, and it’s the single biggest priority for this hire
- Proactively review the booking calendar to spot voids or underperforming periods at specific properties, and work leads/past guests to fill them
- Keep lead-tracking spreadsheets updated (contacts, pitch angles, follow-up status)
- Earn uncapped commission on every lead you personally convert into a booking — the better you close, the more you earn.

Also required: PMS Familiarity

- Be comfortable working within our property management system (PMS) to check availability, pricing, and booking details as part of the sales process

Also core: Reviews & Reputation

- Make a friendly mid-stay check-in call to every guest — building rapport so a 5-star review ask feels natural, not transactional
- Call guests toward the end of their stay to nudge stay extensions where relevant
- Monitor guest reviews across all platforms (Airbnb, Google, direct site, etc.)
- Proactively work to secure 5-star reviews and build up scores on any underperforming properties — identify recurring complaints and feed them back to us
- Respond to reviews professionally and promptly, and flag negative feedback early before it affects our rating

*Note: mid-stay and extension calls sit with this role; day-to-day guest queries and pre-check-in remain with our existing team.*

Also core: CRM (GoHighLevel)**

- Manage and nurture leads within our GHL CRM (2,000+ contacts) day-to-day — the system and campaigns are built separately, so your focus is working the leads they generate, not building the system or campaigns
- Move leads through the pipeline via calls and follow-up, using the CRM to track status
- Keep pipelines, tags, and contact data clean

Bolt-on duties (secondary, smaller share of your time):

- Turno (Cleaning/Turnover Software): Help set up and manage scheduling for cleaner turnovers
- General Admin: Light data entry, scheduling, and research support (training provided — PriceLabs, Hostfully)

*Guest communications and pre-check-in remain with our existing team — this role is focused on new business.*

Requirements

Essential:

- Proven sales/closing experience — this is a proper sales role, not general admin with some calling. We need confident, persuasive, aggressive phone sales that actually convert
- Lead generation experience — finding and qualifying new prospects, not just working a given list
- Previous VA experience specifically in short-term rentals (STR) — you need to understand this industry and why direct bookings matter, not just be able to make calls
- Excellent spoken and written English with a strong, professional telephone manner
- Hands-on GoHighLevel experience — comfortable managing leads and pipelines within an existing system
- Experience with review/reputation management (Airbnb, Google, etc.)
- Comfortable working within a PMS, including reading occupancy/calendar data to spot booking gaps
- Willing to work exclusively with F&S Properties

Preferred:

- Experience with Turno or similar turnover software
- Familiarity with Excel/Google Sheets

Trial Period

Before the ongoing role begins, shortlisted candidates complete a short paid trial:

- Duration: 5–7 days, roughly 5–8 hours of work
- Pay: Flat trial fee, paid regardless of outcome
- Task: Contact a small batch of real contractor leads by phone, log outcomes in a simple tracker, and report back on contacts made, responses, and any bookings/interest generated

Why Work With Us

- A growing business with a clear, real strategy — you’ll build systems that matter, not busywork
- Direct communication, clear expectations, straight feedback
- Long-term role for the right person as we scale

To Apply

Send your CV plus brief answers to:

1. Describe a sales or booking role where you closed deals over the phone — your approach, and real results/numbers if you have them
2. Describe your STR (short-term rental) VA experience, including any PMS you’ve used
3. How would you describe your telephone manner, and why do you think it’s a strength?
4. If inbound leads were running low, how would you go about finding new leads yourself?

*Applications without all three answered will not be considered.*