Meta Ads Specialist (DTC E-Commerce Focus + B2B Lead Gen)

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: TYPE OF WORK

Part Time

: SALARY

8-20 / hour, based on experience

: HOURS PER WEEK

10

: DATE UPDATED

Aug 4, 2026

JOB OVERVIEW

Compensation:
About Fur Theory
Fur Theory is a premium, Australian-made luxury canine care brand. We operate a high-margin business focused primarily on Direct-to-Consumer (DTC) sales via Shopify, supported by a select wholesale network of boutique stockists and grooming salons. We are launching lean and need our ad dollars to drive immediate DTC sales volume.
What This Role IS NOT
This is not a role for an admin assistant who just clicks "Boost Post" or sets up a broad campaign and forgets it. We need a proactive performance marketer who understands e-commerce funnel dynamics, tests creative aggressively, tracks true customer acquisition costs, and knows how to turn ad dollars into DTC revenue.
What We Need You To Do
Primary — Direct-to-Consumer (DTC) Growth: Build, test, and scale Meta conversion campaigns aimed at pet parents to drive high-AOV (Average Order Value) sales on Shopify.
Secondary — B2B Retailer Acquisition: Run targeted, low-spend lead generation campaigns aimed at boutique owners and grooming salons to apply for wholesale packs.
Creative Strategy & Directing: Analyze video performance down to the second. Tell us why an ad isn't converting (weak hook, low click-through rate, high drop-off) and give us clear briefs for new ad concepts to test.
Technical Setup: Ensure rock-solid tracking with Meta Pixel, Conversions API (CAPI), and Shopify server-side tracking post-iOS14.
Performance Reporting: Deliver zero-fluff reporting focused on key e-commerce metrics: ROAS, Cost Per Acquisition (CPA), Cost Per Lead (CPL), and Average Order Value (AOV).
Proof of Results Required to Apply
Applications without the following will be automatically rejected:
1. 2–3 Real DTC E-Commerce Case Studies: Specific data showing monthly ad spend managed, CPA/ROAS achieved, and product category (client names can be redacted for NDA).
2. Ads Manager Screenshots: Actual Ads Manager dashboard proof supporting your case studies.
3. Your Creative Testing Framework (3–5 sentences): Explain how you test new ad angles/hooks, how long you run tests before turning off bad ads, and how you scale winners.
How to Apply
Reply with your DTC case studies, Ads Manager screenshots, hourly rate/retainer, and your testing process.
Why This Works Better For Your New Focus
1. DTC Marketers Excel at Creative: Pure DTC ad managers live and breathe visual hooks, unboxing videos, before-and-after coat results, and UGC (user-generated content). That is exactly what sells $49.95 dog wash to pet owners on Instagram.
2. Wholesale Runs in the Background: A great DTC ad manager can set up a simple, highly targeted B2B campaign running in the background for $5–$10/day targeting "Pet Store Owners" or "Grooming Salons" in Australia while 90% of your budget drives consumer website sales.
3. Filters for High-AOV Experience: Because your Duo System MSRP is $89.90, this job ad targets marketers who know how to sell premium, higher-ticket bundles directly to consumers!

(Part-Time to start (~10–15 hours/week to launch), scaling with spend)

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Meta Ads Specialist (DTC E-Commerce Focus + B2B Lead Gen)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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