Full Time
800-1300
40
Aug 2, 2026
Role Overview
We are seeking an ambitious, data-driven Senior Paid Ads Specialist in the Philippines who is as skilled in media buying as they are in AI-driven marketing workflows.
Your core mission: drive high-intent patient leads and booked appointments for our US and Canada dental clients. You will not be doing graphic design or web coding - we have dedicated in-house designers and developers to support you. Instead, you will focus 100% on active campaign execution, using Claude AI and integrated automation tools to build, audit, optimize, and scale campaigns faster and smarter.
Core Responsibilities
AI-Augmented PPC Execution: Leverage Claude AI and integrated campaign tools (via API/MCP connections) to audit accounts, generate ad variations, analyze query logs, and execute campaign updates efficiently.
Hyper-Local Lead Generation: Build and manage high-converting Google Search, Local Services Ads (LSAs), and Meta Ads campaigns targeting patients within tight local radiuses (general dentistry, implants, cosmetics, clear aligners).
AI Workflow Optimization: Help us scale our internal agency AI stack—crafting advanced prompts, building custom instructions, and using Claude to spot account anomalies and run negative keyword mining.
Tracking & Attribution: Set up, audit, and troubleshoot GTM, GA4, Meta Pixel/CAPI, and CallRail to accurately track phone calls, form fills, and schedule bookings back to exact keywords.
Continuous Optimization: Perform daily bid adjustments, negative keyword additions, ad copy split tests, and audience refinements to lower Cost Per Lead (CPL) and maximize client ROI.
Key Qualifications & Requirements:
4+ Years US/Canada Local PPC Experience: Proven track record managing Google Ads and Meta Ads for North American local service businesses (dental or medical practices preferred).
Claude AI Fluency: Active hands-on experience using Claude AI to analyze ad performance, structure campaign assets, and optimize PPC workflows.
Tracking Tech Stack Mastery: High proficiency in Google Ads, Meta Ads Manager, Google Tag Manager (GTM), GA4, CallRail, and CRMs (e.g., GoHighLevel).
US Shift Readiness: Ability to work full-time during US business hours (EST) from a reliable remote setup (stable fiber internet + power backup).
Fluent English: C1/C2 verbal and written English fluency for team collaboration and ad copy creation.
Disqualification Warning
Mandatory Application Notice: Please answer all screening questions below in your own words without using AI writing tools. AI-generated responses (ChatGPT, Claude, Gemini, etc.) will result in immediate disqualification. We test for authentic, hands-on experience.
Screening Questions (