Content marketing strategist & creator

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: TYPE OF WORK

Any

: SALARY

Experienced level : 900 - 1200 $

: HOURS PER WEEK

60

: DATE UPDATED

Aug 4, 2026

JOB OVERVIEW

# Performance Creative Strategist & AI Content Lead

## About Afensia

Afensia is building the future of digital trust.

We help individuals, families and businesses detect scams before they become victims using AI.

Our app analyzes:

* Scam calls
* Suspicious messages
* Phishing links
* QR codes
* Deepfake images
* Deepfake videos
* AI-generated voices
* Fake documents
* Marketplace scams
* Email breaches

Our mission is simple:

**Help people navigate the digital world with confidence.**

---

# The Role

We're looking for someone who lives and breathes content marketing.

This isn't a traditional content creation role.

Your mission is to continuously create, test and optimize content that converts.

You'll have full access to the Afensia app and will become an expert in every feature so you can build highly engaging content around real-world scams and digital threats.

You'll constantly experiment with new hooks, angles, storytelling frameworks, audiences and creative concepts.

We want someone obsessed with testing, performance marketing and AI-powered creative production.

---

# Your Responsibilities

## Creative Strategy

* Develop high-performing content strategies.
* Find new creative angles every week.
* Understand different buyer personas.
* Create emotional and educational storytelling.
* Build content around real scam scenarios.
* Constantly improve creative performance.
* Think like a performance marketer rather than a traditional content creator.

---

## Content Creation

Create dozens of new creatives every week.

Examples:

* UGC videos
* TikTok videos
* Instagram Reels
* Meta Ads
* Static ads
* Carousels
* Story ads
* Educational videos
* AI demonstrations
* News-based content
* Trend-based content
* Founder content
* Organic social content

Every piece of content should have a clear objective and be designed to educate, engage or convert.

---

## AI Creative Production

One of your key responsibilities will be leveraging the latest AI tools to dramatically increase the speed and volume of creative production.

We expect you to be an expert or quickly become one in AI-powered content creation.

You'll use AI to produce high-quality creatives at scale, allowing us to rapidly test new concepts, hooks, formats and audiences.

You should be comfortable using (or learning) tools such as:

* ChatGPT
* Midjourney
* Higgsfield
* Veo
* Runway
* Kling
* ElevenLabs
* HeyGen
* CapCut AI
* Other emerging AI creative tools

The goal is not simply to create beautiful content.

The goal is to **produce winning creatives faster than our competitors.**

---

## Creative Testing

Testing is at the heart of this role.

You'll constantly test:

* Different hooks
* Different CTAs
* Different emotions
* Different buyer personas
* Different headlines
* Different video structures
* Different visual styles
* Different offers
* Different thumbnails
* Different video lengths
* Different creators
* Different storytelling frameworks

No creative is ever "finished."

Testing never stops.

---

## AI-Driven Creative Testing

We believe speed wins.

Your objective is to help us launch **dozens—even hundreds—of creative variations every month** by combining AI with performance marketing principles.

You'll constantly generate new:

* Hooks
* Storylines
* Personas
* Visual concepts
* UGC concepts
* AI-generated ads
* Voiceovers
* Thumbnails
* Headlines
* CTAs
* Landing page angles

If our competitors launch 20 creatives per month, we want to launch 200.

---

## Become an Expert on Afensia

You'll receive full access to Afensia.

Your objective is to completely master the product.

You should understand:

* Every feature
* Every use case
* Every customer pain point
* Every target audience
* The psychology behind every scam
* Why each feature matters

You should use the app yourself every day.

The better you understand the product, the better your content will perform.

---

## Competitor Research

Every week you'll analyze competitors using:

* Meta Ad Library
* TikTok
* Instagram
* YouTube
* Google
* Competitor websites
* Cybersecurity companies
* AI companies
* Anti-scam products

You'll identify:

* What's working
* Why it's working
* Winning hooks
* Creative trends
* Messaging
* Offers
* Video structures
* Frameworks

Then adapt those learnings into Afensia creatives.

We don't reinvent the wheel.

We improve it.

---

## Scenario Research

One of your biggest responsibilities is continuously finding new scam scenarios.

Examples:

* AI voice scams
* CEO fraud
* Fake DHL SMS
* Fake PayPal emails
* Fake Booking websites
* QR code scams
* Fake invoices
* Marketplace scams
* Fake celebrity videos
* Romance scams
* Investment scams
* Banking scams
* Identity theft
* Social engineering

Every new scam becomes a new creative opportunity.

---

## Creative Frameworks

You'll master and test different marketing frameworks including:

* PAS
* AIDA
* Storytelling
* Before / After
* Problem / Solution
* Curiosity
* Fear of Missing Out
* Social Proof
* Newsjacking
* Demonstrations
* Shock & Surprise
* Educational
* Emotional storytelling

---

## Data-Driven Marketing

You'll work closely with the marketing team.

You'll analyze:

* CTR
* Hook rate
* Watch time
* CPA
* ROAS
* Conversion rate
* Thumb stop ratio
* Creative fatigue

You'll use performance data to continuously improve future creatives.

Every creative should teach us something.

---

# What We're Looking For

Someone who:

* Lives and breathes marketing.
* Loves consumer psychology.
* Understands performance marketing.
* Is highly creative.
* Is obsessed with testing.
* Loves AI.
* Learns extremely fast.
* Has excellent storytelling skills.
* Is curious.
* Pays attention to detail.
* Constantly generates new ideas.
* Thinks like a startup founder.

---

# Bonus Skills

Experience with:

* Meta Ads
* TikTok Ads
* Google Ads
* CapCut
* Premiere Pro
* Canva
* Figma
* ChatGPT
* Midjourney
* Higgsfield
* Veo
* Runway
* Kling
* ElevenLabs
* HeyGen
* UGC production

---

# Success Looks Like

Within the first few months, you will have:

* Produced hundreds of creatives.
* Built a structured creative testing framework.
* Identified winning hooks and concepts.
* Improved conversion rates.
* Reduced customer acquisition costs.
* Created repeatable creative systems.
* Helped position Afensia as the reference brand in AI-powered scam protection.

---

# Our Philosophy

At Afensia, we don't believe there's one perfect ad.

We believe the best-performing creative is always the next one.

Your mission is to build a **creative engine** that never stops learning, testing and improving.

You'll combine AI, psychology, performance marketing and storytelling to produce high-quality content at scale.

Our ambition is simple:

**Create more, learn faster, test continuously, and build the world's leading brand for digital trust and scam protection.**

SKILL REQUIREMENT

Performance Marketing Content Creation AI Video Creation

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Content marketing strategist & creator

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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