Marketing agent

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TYPE OF WORK

Part Time

SALARY

$4/hour

HOURS PER WEEK

40

DATE UPDATED

Aug 1, 2026

JOB OVERVIEW

Marketing Performance Specialist (Meta, Google & GoHighLevel)

About Us

We’re building a fast-growing marketing agency focused on helping home service businesses dominate their local markets. We don’t just run ads—we build complete lead-generation systems that generate measurable results.

We’re looking for someone who is data-driven, creative, and obsessed with improving campaign performance.

What You’ll Be Responsible For

You will own the backend of our marketing campaigns from strategy to optimization.

Paid Advertising

* Build, launch, and manage Meta (Facebook & Instagram) ad campaigns.
* Build and optimize Google Search, Display, Performance Max, and YouTube campaigns.
* Set up and manage Google Local Services Ads (LSA).
* Create audience targeting, retargeting, and lookalike campaigns.
* Continuously optimize campaigns to improve ROI.

Creative Development

* Create high-converting image and video ad creatives.
* Write compelling ad copy and headlines.
* Test multiple creative variations.
* Develop landing page ideas and lead magnets.
* Work with our content team to turn videos into paid advertisements.

Analytics & Reporting

* Track Cost Per Lead (CPL), Cost Per Acquisition (CPA), Cost Per Click (CPC), Click-Through Rate (CTR), Return on Ad Spend (ROAS), conversion rate, and lead quality.
* Build dashboards that clearly show campaign performance.
* Monitor campaign performance daily and identify opportunities for improvement.
* Present weekly and monthly performance reports with actionable recommendations.

CRM & Automation

* Set up and manage GoHighLevel accounts.
* Build sales pipelines and opportunity stages.
* Create automation workflows.
* Configure SMS and email follow-up campaigns.
* Connect Facebook Lead Forms, Google Ads, and website forms into GoHighLevel.
* Set up missed-call text back, appointment reminders, and nurture campaigns.
* Integrate third-party software using Zapier or webhooks when needed.

Conversion Tracking

* Configure Meta Pixel, Google Tag Manager, and Google Analytics 4.
* Ensure every lead source is tracked accurately.
* Set up conversion tracking and attribution.
* Audit campaigns to eliminate wasted ad spend.

Qualifications

We’re looking for someone with experience in:

* Meta Ads Manager
* Google Ads
* Google Local Services Ads
* GoHighLevel
* Google Analytics 4
* Google Tag Manager
* Meta Pixel
* Zapier or API integrations
* CRM management
* Marketing dashboards and reporting

Bonus experience:

* Home service marketing (HVAC, plumbing, roofing, electrical, water treatment, etc.)
* Landing page optimization
* Copywriting
* Graphic design using Canva or Adobe Creative Suite
* Video editing for paid ads

Success Metrics

You’ll be measured by results, including:

* Lower Cost Per Lead (CPL)
* Lower Cost Per Acquisition (CPA)
* Higher conversion rates
* Improved Return on Ad Spend (ROAS)
* Qualified leads generated
* Faster lead response times
* Accurate CRM reporting
* Successful automation implementation

What We’re Looking For

* Strong analytical mindset
* Excellent communication skills
* Highly organized
* Proactive problem solver
* Detail-oriented
* Comfortable managing multiple client accounts
* Passion for testing, learning, and improving performance

If you enjoy building marketing systems that generate real revenue and love using data to improve results, we’d love to hear from you.

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