Senior Performance Marketing Specialist – Meta & Google Ads

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TYPE OF WORK

Any

SALARY

$7/hour

HOURS PER WEEK

20

DATE UPDATED

Aug 1, 2026

JOB OVERVIEW

We are looking for a Senior Performance Marketing Specialist with a proven track record in managing and scaling Meta and Google Ads campaigns for Shopify e-commerce stores.

This is not a junior position. We are looking for someone who can take full ownership of advertising performance and does not need to be micromanaged.

You must have at least 2 years of demonstrable, hands-on experience with both Meta Ads and Google Ads.

Your Responsibilities
Manage, optimize, and scale Meta (Facebook & Instagram) and Google Ads campaigns.
Set up new campaigns and continuously improve existing campaigns.
Manage advertising campaigns for a Shopify e-commerce store.
Set up, monitor, and troubleshoot the Meta Pixel and conversion tracking.
Ensure that tracking and campaign data are accurate and reliable.
Analyze CPA, ROAS, conversion rates, ad spend, revenue, and other key performance indicators.
Test new audiences, creatives, campaign structures, and strategies.
Monitor campaign performance daily and take immediate action when results deteriorate.
Stay up to date with changes and developments within Meta Ads, Google Ads, tracking, and performance marketing.
Take full responsibility for the performance of the campaigns you manage.
Provide daily updates and reports on campaign performance, actions taken, and next steps.
Participate in a weekly performance meeting to review results, challenges, and strategy.

Performance Expectations:

We work with clear and strict performance targets.

The agreed CPA target is a hard KPI and must be taken seriously. Your responsibility is to actively manage the campaigns and work towards achieving and maintaining the agreed CPA target.

We are looking for someone who:

Is highly results-oriented.
Takes full ownership and responsibility for campaign performance.
Can work under pressure and handle strict performance expectations.
Is comfortable receiving direct feedback and criticism.
Can remain calm and analytical when results are under pressure.
Is flexible and able to adapt quickly when campaigns or strategies need to change.
Does not need to be micromanaged.
Takes initiative and proactively looks for ways to improve performance.
Can clearly explain their decisions and the reasoning behind their strategies.
Understands that poor results require immediate analysis and action.

We expect senior-level ownership, communication, and accountability.

Requirements
Minimum 2 years of demonstrable Meta Ads experience.
Minimum 2 years of demonstrable Google Ads experience.
Proven experience managing and optimizing campaigns for Shopify e-commerce stores.
Strong experience with Meta Pixel, conversion tracking, and campaign attribution.
Strong understanding of CPA, ROAS, conversion tracking, campaign optimization, and performance marketing.
Fluent in spoken and written English.
Ability to clearly communicate campaign performance, strategies, problems, and solutions in English.
Ability to provide concrete examples of previous campaigns and results.
Strong analytical and problem-solving skills.
Excellent communication and reporting skills.
Comfortable working independently in a remote environment.
Able to handle pressure, direct feedback, and strict performance targets.
Compensation

Starting compensation is $7 per hour.

Working hours are flexible. Depending on your experience, performance, and results, there is room for increased compensation and greater responsibility over time.

A fixed monthly fee may also be discussed depending on your experience and preferred working arrangement.

Important

Please do not apply if you do not meet the requirements above.

We are specifically looking for an experienced senior-level performance marketer with:

2+ years of proven Meta Ads experience
2+ years of proven Google Ads experience
Experience managing campaigns for Shopify stores
Experience with Meta Pixel and conversion tracking
Fluent spoken and written English
A proven ability to achieve measurable results

If you are confident in your ability to take full ownership of campaigns, work under pressure, handle direct feedback, and consistently focus on achieving results, we would like to hear from you.

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