Lead Generation Specialist

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TYPE OF WORK

Part Time

SALARY

3.00

HOURS PER WEEK

30

DATE UPDATED

Jul 31, 2026

JOB OVERVIEW

We are seeking a highly motivated Lead Generation Specialist responsible for building and maintaining our sales pipeline.

This role focuses on identifying, researching, contacting, and qualifying vacation rental owners, property managers, and local businesses that would benefit from joining VRMB Owner Direct.

This is not a closing sales position. Success is measured by generating qualified leads, scheduling meetings, and creating consistent opportunities for our sales team.

Responsibilities
Research and identify vacation rental owners and property managers throughout the Grand Strand.
Build lists of local businesses that serve vacation rental owners and visitors.
Generate new prospects using public records, social media, websites, Google Maps, LinkedIn, Facebook groups, business directories, and referrals.
Make outbound phone calls introducing VRMB Owner Direct.
Send personalized follow-up emails.
Connect with prospects on LinkedIn and social media when appropriate.
Qualify prospects based on predefined criteria.
Schedule meetings for the sales team.
Maintain accurate CRM records.
Update lead status and follow-up activities daily.
Meet weekly lead generation and appointment goals.
Ideal Candidate
Comfortable talking to strangers.
Excellent phone communication skills.
Strong internet research abilities.
Organized and detail-oriented.
Self-motivated with little supervision.
Familiar with CRM software.
Experience in lead generation, inside sales, appointment setting, or business development preferred.
Knowledge of hospitality, vacation rentals, tourism, or local business networking is a plus.
What You'll Be Prospecting
Property Owners
Airbnb hosts
Vrbo hosts
Self-managing vacation rental owners
Small property managers
Investment property owners
Local Businesses
Restaurants
Plumbing and HVAC companies
Electricians
Housekeepers
Linen services
Landscapers
Pest control
Photographers
Boat rentals
Golf companies
Attractions
Cleaning companies
Private chefs
Caterers
Event services
Local retailers

SKILL REQUIREMENT
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