Real Estate Marketing Specialist

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: TYPE OF WORK

Part Time

: SALARY

250

: HOURS PER WEEK

20

: DATE UPDATED

Aug 3, 2026

JOB OVERVIEW

Primary Responsibilities
???? Marketing & Content Creation (35%)
Video Editing
Edit 4-8 short-form videos per week (Instagram Reels, TikTok, YouTube Shorts)
Add captions, transitions, sound effects, and B-roll
Repurpose long-form videos into multiple short clips
Create thumbnail graphics
Organize video library
Social Media Management
Schedule content across Instagram, Facebook, TikTok, LinkedIn, and YouTube
Write engaging captions and hashtags
Respond to comments and direct messages (when assigned)
Track social media analytics
Research trending real estate content
Graphic Design
Create flyers
Open house graphics
Just Listed/Just Sold graphics
Client testimonials
Educational carousels
Canva templates
???? Email Marketing (15%)
Monthly Newsletter

Create and send a professional monthly newsletter that includes:

Market updates
Homeowner tips
New listings
Local events
Investor insights
Personal updates
Call-to-action

Manage:

Email list
Newsletter design
Scheduling
Performance reporting
???? Real Estate Acquisitions (25%)
Off-Market Property Research

Cold call homeowners to identify motivated sellers.

Responsibilities include:

Pull targeted lists
Cold call property owners
Qualify motivated sellers
Record notes in CRM
Schedule appointments
Follow up with leads
Skip tracing (if needed)

Target properties:

Vacant homes
Probate
Pre-foreclosures
Tax delinquent
Tired landlords
Distressed properties
Driving for Dollars lists
???? Lead Generation & CRM
Call internet leads
Follow up with buyer and seller leads
Schedule consultations
Update CRM daily
Create drip campaigns
Track lead pipeline
???? Administrative Support (15%)
Manage calendar
Coordinate appointments
Organize Google Drive
Maintain transaction files
Data entry
Prepare listing paperwork
Prepare buyer presentations
Research neighborhoods
Coordinate vendors
Maintain SOPs
???? Business Operations (10%)

Help improve systems and processes.

Responsibilities include:

Build SOPs
Create workflows
Track KPIs
Weekly reporting
Research software
Recommend automation opportunities
Organize business documentation
Weekly Deliverables

Every week, I expect:

5-8 edited videos
3-5 social media graphics
25-50 qualified off-market conversations
CRM updated daily
20-30 lead follow-ups completed
Weekly KPI report
Content scheduled one week ahead
Inbox and calendar organized
Monthly Deliverables
Monthly newsletter
Social media performance report
Lead generation report
Off-market acquisitions report
Marketing analytics
Updated SOP documentation
Software Experience Preferred
Canva
CapCut or Adobe Premiere Pro
ChatGPT
Google Workspace
Microsoft Office
Lofty CRM (or similar CRM)
Meta Business Suite
Mailchimp or Flodesk
Asana, ClickUp, or Trello
Zoom
Dialer software (Mojo, BatchDialer, CallTools, etc.)
Qualifications

We're looking for someone who:

Has excellent English (written and spoken)
Has previous real estate experience (preferred)
Has cold calling experience
Can edit engaging short-form videos
Is highly organized and detail-oriented
Communicates proactively
Learns quickly
Can work independently
Is comfortable making outbound calls
Has strong internet and a quiet workspace
Success Metrics (KPIs)

You'll be evaluated on:

Marketing
Videos published per week
Engagement rate
Content consistency
Newsletter open and click-through rates
Lead Generation
Calls made
Conversations held
Qualified leads generated
Appointments booked
Off-market opportunities sourced
Operations
Tasks completed on time
CRM accuracy
Calendar management
Responsiveness
Process improvements implemented

SKILL REQUIREMENT

Marketing Sales

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Real Estate Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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