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TYPE OF WORK
Full Time
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SALARY
1300
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HOURS PER WEEK
40
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DATE UPDATED
Jul 31, 2026
We are looking for an experienced **Klaviyo Email Marketing Specialist** to manage the complete email marketing strategy for an Italian brand that is currently being developed.
We are also planning to launch additional brands in the future, so we are looking for someone with whom we can build a stable, long-term collaboration.
The selected candidate will be responsible for the entire email marketing process, from the initial strategy to implementation, optimization, and reporting.
## Main Responsibilities
The candidate will be expected to create, implement, and optimize approximately **10–12 different Klaviyo flows**, taking full ownership of:
* Email marketing strategy;
* Brand, product, and target audience analysis;
* Complete flow planning and structure;
* Email copywriting;
* Email design;
* Technical implementation in Klaviyo;
* Customer segmentation;
* Message personalization;
* Subject lines and preview text;
* Split testing and A/B testing;
* Performance optimization;
* Reporting and data analysis;
* Account management and monitoring;
* Development of new content, campaigns, and retention strategies.
The flows may include:
* Welcome Flow;
* Abandoned Cart Flow;
* Browse Abandonment Flow;
* Checkout Abandonment Flow;
* Post-Purchase Flow;
* Customer Thank You Flow;
* Cross-Sell and Upsell Flow;
* Winback Flow;
* Replenishment Flow;
* Review Request Flow;
* Sunset Flow;
* VIP and high-value customer flows.
We are not looking for someone who only handles the technical setup of the automations.
We want a person who can manage the project independently and take care of every aspect: strategy, copywriting, design, implementation, testing, reporting, account management, and ongoing optimization.
## Requirements
The ideal candidate should have:
* Proven experience using Klaviyo;
* Previous experience working with DTC and e-commerce brands;
* Strong knowledge of email marketing automations;
* Conversion-focused copywriting skills;
* Strong email design and layout skills;
* The ability to analyze data and performance metrics;
* Experience with segmentation, testing, and optimization;
* A solid understanding of retention, upselling, cross-selling, and customer lifetime value;
* The ability to work independently and proactively suggest new strategies.
Experience working with brands in the Italian market will be considered a plus, but we are also open to international candidates with strong DTC and e-commerce experience.
## How to Apply
To apply, please attach your best work directly to your application.
We want to review real projects you have worked on, especially:
* Klaviyo flows you have created;
* Emails developed for DTC or e-commerce brands;
* Copywriting and design examples;
* Screenshots or documentation of the automations;
* Results and performance improvements;
* Metrics such as revenue generated, conversion rate, open rate, and click rate;
* Relevant case studies.
Please also clearly specify:
* Which brands you have worked with;
* Which parts of each project you personally handled;
* The results you achieved;
* How many flows you have created and managed;
* Your availability;
* Your rates or expected compensation.
Your portfolio, experience, and proven results will be the main factors in our selection process.
We are looking for someone reliable, detail-oriented, creative, data-driven, and highly experienced in email marketing for DTC and e-commerce brands.
