Creative Strategist / Direct-Response Copywriter (DTC / Paid Social) — Full-Time

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: TYPE OF WORK

Full Time

: SALARY

$5-$20/hour

: HOURS PER WEEK

TBD

: DATE UPDATED

Jul 31, 2026

JOB OVERVIEW

About the role

GENERIC REPLIES WILL BE IGNORED. TRY TO STAND OUT.

We're an established DTC ecommerce brand running paid social at scale (primarily Meta). We're looking for an experienced creative strategist who can own ad creative end to end, from audience research and angle development through to scripts our video team produces.

This is not an entry-level writing role. You should already understand direct-response principles, know how to find the insight that makes an ad convert, and be able to turn that into short-form video scripts that stop the scroll and sell. We move fast, test constantly, and care about results, not fluff.

What you'll do

Research audiences deeply (voice-of-customer, reviews, Reddit, competitor ads) to find real buying triggers
Develop creative angles and messaging based on awareness levels and market sophistication
Write short-form video ad scripts (UGC-style) with strong hooks and clear direct-response structure
Reverse-engineer winning ads to understand why they work, and apply it
Work with our video editors (you write, they produce) via a systemised workflow
Iterate based on ad performance data, double down on what works, kill what doesn't
Use AI tools to speed up research and scripting (we have a full AI stack; fluency is a plus)

You must have

Proven direct-response / performance creative experience for ecommerce or DTC brands (portfolio required)
Real understanding of DR principles: hooks, angles, awareness levels, objections, mechanisms
Strong short-form / UGC video scriptwriting ability
Excellent written English, natural, persuasive, not stiff or corporate
The ability to think, not just write, you find the insight, not just format the words
Comfort working from performance data and iterating

Big plus (not required)

Experience writing for the toy, kids, gifting, or family niche
Experience with AI tools for research and scripting (ChatGPT, Claude, etc.)
Familiarity with AI video/image tools
Experience scripting for Meta paid social specifically

How to apply

Generic applications will be ignored. To apply:

Start your message with the word "BOWEN" so I know you read this fully
Share a portfolio of your 5 best ads, scripts or short-form video ads you've written. Tell me the result/performance of each if you know it.
Have you written for the toy, kids, gifting, or family niche before? If yes, tell me about it.
Tell me which brands/products you've written direct-response creative for

I'm looking for someone who can prove they understand why ads work, not just that they can write. Show me that and you'll stand out.

SKILL REQUIREMENT

Copywriting Shopify

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Creative Strategist / Direct-Response Copywriter (DTC / Paid Social) — Full-Time

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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