Virtual Assistant – Webflow, Local SEO, LinkedIn and Cold Outreach

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: TYPE OF WORK

Part Time

: SALARY

$700 monthly

: HOURS PER WEEK

25

: DATE UPDATED

Aug 14, 2026

JOB OVERVIEW

Virtual Assistant – Webflow, Local SEO, LinkedIn and Cold Outreach

Perski Solutions is a Melbourne-based cleaning company looking for a reliable and experienced Virtual Assistant to improve our website, strengthen our local SEO, build and maintain our LinkedIn presence, and generate new business opportunities through cold outreach.

This is not a general administration role. We need someone with practical experience using Webflow, improving on-page SEO, creating local citations, managing LinkedIn and conducting professional business outreach.

Key responsibilities

Webflow website management

Update and maintain our website using Webflow

Edit existing service and location pages

Create new landing pages and suburb-based service pages

Upload and format written content, images, testimonials and calls to action

Update buttons, forms, links and page layouts

Check all website pages on desktop and mobile

Identify and fix broken links, formatting issues and basic website errors

Make minor design improvements while maintaining our existing branding

Ensure all website changes are checked before publishing

Website SEO

Optimise existing website pages for relevant cleaning-related keywords

Update page titles, meta descriptions, headings and image alt text

Improve internal links between service, location and supporting pages

Create and optimise suburb-specific landing pages

Add keywords naturally without keyword stuffing

Help improve website structure and local search visibility

Upload and optimise blogs and service content

Monitor indexing and website performance through Google Search Console

Identify pages requiring improvement based on search performance

Local SEO and citations

Create and update listings on relevant Australian business directories

Ensure our business name, address, phone number and website details remain consistent

Identify and correct inaccurate, duplicate or outdated listings

Submit Perski Solutions to relevant Melbourne, cleaning and service-business directories

Maintain a spreadsheet showing each citation created, updated or reviewed

Assist with Google Business Profile posts, services, photos and business information

Research local backlink, sponsorship and partnership opportunities

Find opportunities to improve our visibility across Melbourne

LinkedIn setup and management

Set up and fully optimise the Perski Solutions LinkedIn company page

Review and improve the business description, services, branding and contact information

Help optimise the owner’s personal LinkedIn profile for business development

Create a professional LinkedIn content plan

Design, write and schedule regular LinkedIn posts

Share company updates, cleaning projects, before-and-after results, testimonials and industry insights

Maintain consistent branding and messaging across the company and personal profiles

Monitor messages, comments and engagement

Grow the company’s network with relevant Melbourne-based business contacts

Connect with real estate agents, property managers, builders, facilities managers and support coordinators

Send personalised LinkedIn connection requests and follow-up messages

Track which LinkedIn activities generate conversations, leads and appointments

Keep LinkedIn information and content current

Cold outreach and lead generation

Build targeted contact lists for:

Real estate agents

Property managers

Builders and construction companies

Support coordinators

Commercial property managers

Body corporate and strata companies

Facilities managers

Send personalised cold emails

Conduct LinkedIn and social media outreach

Follow up previous enquiries and unconverted quotes

Make cold calls where appropriate

Book qualified appointments for the business owner

Maintain accurate contact notes and follow-up dates

Track responses and identify the outreach methods producing the best results

Who we are looking for

The ideal candidate will have:

Proven experience using Webflow

Experience editing and publishing Webflow pages

Practical knowledge of on-page and local SEO

Experience creating Australian local citations

Experience with Google Search Console and Google Business Profile

Experience setting up and managing LinkedIn company pages

Experience with LinkedIn lead generation and outreach

Strong written and spoken English

Cold email, cold calling or appointment-setting experience

Confidence communicating with Australian businesses

Excellent attention to detail

The ability to work independently and provide clear weekly reports

Experience working with a service-based business

Experience in cleaning, trades, real estate, property services, construction or NDIS-related industries would be an advantage.

Required weekly reporting

You will provide a clear weekly report showing:

Webflow pages created or updated

Website issues fixed

SEO improvements completed

Keywords and pages worked on

Citations created, corrected or reviewed

LinkedIn posts created and published

New LinkedIn connections added

LinkedIn messages sent

New outreach contacts added

Emails and messages sent

Calls made

Responses received

Qualified leads generated

Appointments booked

Recommended priorities for the following week

We are looking for measurable results, not simply hours worked or tasks completed.

Hours and pay

Budget: AUD $800 per month.

Please clearly state how many hours you can provide each week within this budget.

This may become a long-term position for the right person based on performance and results.

How to apply

Please provide:

A summary of your relevant experience

Examples of Webflow websites or pages you have worked on

Examples of website pages you have optimised for SEO

Examples of Australian local citations you have created

Examples of LinkedIn company pages or personal profiles you have managed

Examples of LinkedIn posts or outreach campaigns you have created

Your experience with cold email and cold calling

The SEO, research, content and outreach tools you use

The number of hours you can work each week

A brief explanation of how you would help a Melbourne cleaning company generate more leads

Please begin your application with the words “Perski Local Growth” so we know you have read the entire advertisement.

SKILL REQUIREMENT

Email Marketing SEO Cold Calling

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Virtual Assistant – Webflow, Local SEO, LinkedIn and Cold Outreach

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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