Full Time
50,000 - 80,000 PHP per month
40
Jul 31, 2026
OB OVERVIEW
Type: Full-Time | Remote | Long-Term
Location: Philippines preferred
Hours: 40/week, with meaningful overlap with Eastern Time
Who We Are
Hellamaid is one of Canada's leading home cleaning brands, operating in 60+ cities with 70,000+ homes cleaned. We've been featured in Forbes, Martha Stewart Living, and Costco Connection. We're now franchising across Canada, and content is central to how we grow.
You work directly with the founder. No layers, no agency middlemen. Your work goes live and you see the results in real dashboards.
The Role
We're hiring an SEO and content specialist who understands that ranking in 2026 means writing for two audiences at once: humans on Google, and AI systems (Google AI Overviews, ChatGPT, Perplexity, Claude) d
This is not a keyword-stuffing or word-count job. We care about content that earns rankings, backlinks, and AI citations because it is genuinely useful and backed by real data.
You'll work across three areas:
- City pages. Rich, locally specific content for our city service pages. Real depth: neighbourhoods, pricing context, seasonal cleaning realities, entity coverage that AI search can understand and surface. Not thin "we clean homes in [city]" filler.
- Data-driven research. We have booking data from thousands of real cleanings. You turn it into original, stat-driven articles and reports that journalists and AI models cite because they contain actual numbers and findings, not recycled listicles. We help source the data, you make it compelling and citable.
- On-page optimization. Structure content for AI Overviews and GEO visibility: clear headings, direct answers, entity coverage, schema-friendly formatting. Refresh existing pages that underperform.
What You'll Own
- Writing and publishing city page content at consistent quality and pace
- Producing data-driven blog posts and research pieces from our booking data
- Optimizing pages for rankings and AI citations
- Refreshing and upgrading pages that underperform
- Keeping content consistent in quality across 60+ cities
What We're Looking For
- Excellent written English. Clear, natural, zero fluff. You write like a smart human, not a content mill
- Strong grasp of on-page and local SEO, and how AI search interprets and cites content
- Experience writing local or city service pages, or programmatic-style local content
- Comfort working with data: pulling stats, framing findings, making numbers interesting
- Someone who can explain WHY a piece will rank or get cited, not just produce word count
Bonus: schema markup, WordPress/Elementor, digital PR, or tools like Ahrefs
Why This Role Is Good
- Long-term, stable full-time role with a growing brand (we've had tea
- Direct access to the founder, and your ideas actually get implemented
- We invest in AI tools (Claude, and more) so you work with the best stack, not against it
- Bonus and performance pay
How to Apply (Required)
Send:
1) Your CV and 2-3 writing samples (ideally a local/city page and a data or stat-driven article)
2) A Loom video (under 5 minutes) covering:
Pick any home cleaning company's city page (or one of ours) you can find online
Walk us through what you would change, add, remove, or restructure to make it perform better in Google AND get referenced by AI search
Tell us one data blog idea you'd write for a cleaning company that AI models would actually cite
Applications with a Loom video get priority. Applications that are clearly AI-generated with no personal thought will be skipped.
Here is our site: