Media Buyer

Reel Marketing is a growing US-based marketing agency that helps local service businesses — construction companies, med spas, home services, and more — get more customers through Facebook and Instagram ads. We build our clients' offers, write their ad scripts, produce their videos, and run their ads. We're scaling fast, and we're hiring a dedicated Meta media buyer to run the ad accounts across our client roster.

Let's be upfront about what this work is: it is NOT advanced media buying. No e-commerce, no complicated funnels, no crazy scaling tactics. The vast majority of what we run is simple Meta instant lead forms — the lead fills out the form right inside Facebook or Instagram. That's the system. We have SOPs and launch checklists for every step of it.

But simple does NOT mean beginner. Once in a while a client needs something a little different — a campaign sending traffic to a landing page instead of an instant form — so you do need to know your way around the technical side: installing and verifying a pixel, checking that events and conversions are firing correctly, and troubleshooting when tracking breaks. You won't be doing this every day, but when it comes up, you need to handle it without hand-holding.

You also own the accounts. Every account working properly — running, spending correctly, tracking correctly, delivering leads — is your responsibility. If something breaks, stalls, or starts underperforming, you're the one who catches it.

The skill we care about most is reading the numbers. You should be able to look at an account and quickly tell whether it's working — is the cost per lead good or bad, are leads coming in, is a creative dying — and know when something needs attention. Simple system, sharp eyes, real experience.

You won't be doing this alone. Our Client Success Manager owns the client relationships and the conversations — you own the ad accounts — and the two of you work side by side to keep every client winning. When an account needs a new angle, a fresh offer, or a different hook, you're the one in the numbers, so your read matters: you'll tell the CSM and our creative team what the data is saying and help steer the next round of scripts. You're not just pushing buttons — you're part of the team that d ---------- what we run next.

This starts part-time and grows with us: we're scaling toward 60 clients, and as the roster grows, your hours, pay, and responsibility grow with it, with a clear path to full-time.

What you'll do:

-Launch new client campaigns correctly and on time following our launch checklist
-Check the accounts daily: watch cost per lead and lead volume, rotate creatives, kill what's not working
-Own account health across the whole roster — make sure every account is live, spending correctly, and tracking correctly
-Set up and verify pixels and events on the occasional campaign that doesn't use an instant form
-Flag underperforming accounts early so we can fix them fast
-Report weekly on every account (cost per lead, lead volume, spend) — simple, clear numbers
-Work closely with our Client Success Manager: keep them in the loop on account performance so they're never caught off guard on a client call
-Give input on scripts and offers — flag creative fatigue, tell us which hooks and angles are actually producing leads, and help guide what we write next

Requirements:

-Real hands-on experience running ads in Meta Ads Manager (not just Boosted Posts) — 1–2 years is plenty
-You can read account numbers and judge performance: cost per lead, lead volume, when a creative is fatiguing
-Comfortable with the setup work: campaigns, ad sets, instant lead forms, and audiences
-Know how to install and verify a Meta pixel, check that events are firing, and troubleshoot tracking when it breaks
-Extremely organized and consistent — able to follow a daily checklist across many accounts without missing anything
-Good written English; clear, proactive communication (we use Slack)
-Able to overlap at least 4 to 6 hours with US Eastern Time business hours
-Reliable internet; backup power/internet a plus

What we offer:

-$500–$700/month USD to start, depending on experience
-Performance bonuses tied to account results
-13th-month pay
-A clear growth path: as the client roster you manage grows, your hours and pay grow with it — we're scaling toward 60 clients and want you to scale with us to full-time
-A simple, proven system — clear SOPs, launch checklists, and AI tools, so you'll never be guessing what to do
-A real team behind you — a Client Success Manager handling clients, and a creative team writing scripts and producing videos, so you can focus on the accounts
-A voice in the work: your read on the numbers directly shapes the scripts and offers we run next
-Long-term, stable role working directly with the founder

How to Apply
1. Start your application with the word POMELO so we know you read the whole posting.
2. Tell us about the Meta ad accounts you've managed: how many at once, what niches, and your typical cost-per-lead results if you've done lead gen.
3. Answer this: A construction client's cost per lead doubled over the last 2 weeks. What would you check first, and how would you d ---------- if the ads are the problem?
4.Tell us the last time you had to set up or fix a Meta pixel — what was the situation and what did you do?
5.Include a short Loom or video introducing yourself in English (2 minutes max).

Applications that skip these steps will not be reviewed.