MERCH CARTEL

Shopify Store Builder & E-Commerce Specialist

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Part Time

: SALARY

DOE

: HOURS PER WEEK

15

: DATE UPDATED

Jul 28, 2026

JOB OVERVIEW

Shopify Store Builder & E-Commerce Specialist

Company: Merch Cartel
Work Location: Remote
Job Type: Project-Based with Potential for Long-Term Work
Schedule: Flexible, with required progress updates
Compensation: Based on experience, portfolio, and skill level

About the Position

We are looking for an experienced Shopify Store Builder and E-Commerce Specialist to design, build, configure, and launch professional Shopify stores for our apparel, headwear, print-on-demand, and lifestyle brands.

The ideal candidate must be able to take a Shopify store from the initial setup stage to a fully functional, mobile-responsive, and customer-ready e-commerce website.

This is not simply a product-upload or theme-installation position. We need someone who understands Shopify structure, e-commerce design, customer experience, conversion optimization, product organization, and the technical requirements needed to launch a professional online store.

Key Responsibilities
Shopify Store Setup
Set up and configure a complete Shopify e-commerce store.
Connect and configure the store’s custom domain.
Configure general store settings, business information, currency, time zone, and checkout settings.
Install and customize an approved Shopify theme.
Create a clean, modern, professional, and mobile-responsive store design.
Ensure branding is consistent throughout the website.
Upload and properly place logos, banners, graphics, product images, and other brand elements.
Configure the announcement bar, header, menus, footer, and site navigation.
Website Design and Page Development

Build, design, and customize the following pages:

Homepage
Shop or All Products page
Collection pages
Product pages
About Us page
Contact Us page
Frequently Asked Questions page
Shipping and Delivery page
Returns and Refunds page
Privacy Policy page
Terms of Service page
Size Guide page
Order Tracking page

The homepage should include appropriate sections such as:

Announcement bar
Header and navigation menu
Hero banner
Featured collections
Best-selling or featured products
Brand story
Product benefits
Customer reviews or testimonials

Email signup section
Social media links
Footer navigation
Product and Collection Setup
Upload and organize products.
Create product titles, descriptions, prices, variants, sizes, colors, SKUs, and inventory settings.
Organize products into appropriate collections and categories.
Create product tags, filters, and sorting options.
Add size charts, care instructions, shipping details, and product specifications.
Optimize product images for consistency, quality, and website-loading speed.
Set up related products, recommended products, upsells, and cross-selling opportunities.
Ensure all product variants and options function correctly.
Review all product pages for accuracy, spelling, formatting, and consistency.
Print-on-Demand and App Integration

Experience with print-on-demand businesses is strongly preferred.

The selected specialist may be required to:

Connect Shopify with Printify, Printful, Gelato, or other fulfillment platforms.
Import and organize print-on-demand products.
Confirm that product variants, mockups, pricing, shipping profiles, and fulfillment settings are correct.
Install and configure approved Shopify apps.
Avoid installing unnecessary apps that could slow down the store.
Explain any recurring app costs before installation.
Test product syncing and order fulfillment connections.
Payment, Shipping, and Tax Configuration
Configure Shopify Payments, PayPal, and other approved payment methods.
Set up shipping zones, shipping rates, free-shipping thresholds, and delivery settings.
Configure shipping profiles for different product types.
Review tax settings and confirm that they are properly configured.
Test the complete checkout and payment process.
Make sure customers receive proper order, payment, and shipping notifications.
Search Engine Optimization
Create SEO-friendly page titles and meta descriptions.
Optimize product and collection URLs.
Add appropriate image alt text.
Properly structure headings throughout the website.
Submit or prepare the sitemap for search engines.
Set up URL redirects when necessary.
Optimize the store for loading speed and mobile performance.
Follow Shopify SEO best practices.
Ensure product and collection pages are structured for search visibility.
Conversion Optimization
Design the store with the customer journey and sales conversion in mind.
Create clear and effective calls to action.
Improve product-page layouts.
Add trust-building elements such as shipping information, return policies, secure-checkout messaging, and customer reviews.
Set up abandoned-cart recovery.
Create email-capture forms and promotional popups when appropriate.
Recommend improvements that could increase conversion rates and average order value.
Make sure the store is easy to navigate on desktop, tablet, and mobile devices.
Reduce unnecessary steps between product discovery and checkout.
Analytics and Marketing Setup
Install and configure Google Analytics.
Set up Google Search Console.
Connect Meta Pixel when required.
Connect TikTok Pixel when required.
Set up approved Shopify sales channels.
Connect Facebook, Instagram, TikTok, Google, or Pinterest when required.
Verify that tracking codes and integrations are functioning correctly.
Set up basic email-marketing integration using Shopify Email, Klaviyo, or another approved platform.
Configure newsletter signup forms and automated welcome emails when required.
Quality Assurance and Store Testing

Before launch, the specialist must test the entire website, including:

Desktop, tablet, and mobile responsiveness
Navigation menus
Product pages
Product variants
Add-to-cart functionality
Discount codes
Checkout process
Payment methods
Shipping calculations
Contact forms

Email signup forms
Order-confirmation emails
Social media links
Policy-page links
Broken links
Image quality
Page-loading speed
Grammar, spelling, and formatting

The store should not be considered complete until all major functions have been tested, corrected, and approved.

Required Qualifications
Proven experience building complete Shopify e-commerce stores.
Strong understanding of Shopify themes, sections, navigation, collections, products, settings, and apps.
Ability to customize Shopify themes beyond installing a standard template.
Working knowledge of Shopify Liquid, HTML, CSS, and basic JavaScript is preferred.
Experience creating mobile-responsive websites.
Understanding of e-commerce user experience and conversion-rate optimization.
Experience with product uploads, variants, collections, tags, filters, and inventory.
Knowledge of Shopify SEO best practices.
Experience connecting domains, payment gateways, shipping settings, analytics, and sales channels.
Experience using Canva, Photoshop, or another graphics-editing platform.
Strong written English and attention to detail.
Ability to follow brand guidelines and complete work independently.
Excellent communication and project-management skills.
Ability to meet deadlines and provide consistent progress updates.
Preferred Experience

Priority will be given to applicants who have experience with:

Apparel, headwear, accessories, or lifestyle brands
Print-on-demand businesses
Printify or Printful
Shopify theme customization
Shopify’s Impact theme or similar premium themes
Klaviyo email marketing
Google Merchant Center
Meta and TikTok sales channels
Product-page conversion optimization
Website-speed optimization
Shopify Markets
Basic graphic design and image editing
Project Expectations

The selected candidate will be expected to:

Review the brand, products, target audience, and project requirements before beginning.
Create a clear project plan and estimated completion timeline.
Provide regular progress reports.
Communicate clearly when brand assets or required information are missing.
Complete each project milestone on schedule.
Keep all account information, passwords, customer data, and business information confidential.
Never purchase themes, apps, domains, or services without approval.
Never install unapproved apps.
Never copy another company’s protected content, product descriptions, photographs, or website design.
Use licensed or company-provided images, fonts, graphics, and other assets.
Provide a complete handoff after the store is finished.
Correct any errors discovered during the final review.
Maintain an organized list of all logins, integrations, apps, and store settings.
Required Final Deliverables

The completed project must include:

A fully designed and functional Shopify store
Mobile, tablet, and desktop optimization
Completed navigation and collection structure
Properly configured products and variants
Payment and checkout configuration
Shipping and tax settings
Required legal and informational pages
Basic SEO configuration
Analytics and tracking integrations
Tested contact and email forms
Tested checkout and order process
Final quality-assurance checklist
List of all installed apps and recurring costs
Store-management instructions or a recorded training video
Organized access and account handoff
How to Apply

Please include the following information in your application:

A brief introduction about yourself.
The number of Shopify stores you have completed.
Links to at least three live Shopify stores you personally built or customized.
A clear explanation of which parts of those stores you completed.
Your experience with Shopify Liquid, HTML, CSS, and JavaScript.
Your experience building print-on-demand stores.
The Shopify themes you have previously used.
Your experience with payment, shipping, tax, SEO, analytics, and pixel setup.
Your estimated timeline for completing a standard Shopify store.
Your hourly rate or fixed project rate.
Your weekly availability.
The tools you use for communication and project management.

Please begin your application with the words “SHOPIFY READY” so we know you carefully read the entire job description.

We are looking for someone who can create a polished, trustworthy, and conversion-focused online store while taking ownership of all technical details required for a successful launch.

Strong performance may lead to ongoing Shopify management, product uploads, website improvements, store maintenance, and additional store-building projects.

SKILL REQUIREMENT

Shopify Shopify Shopify

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MERCH CARTEL

Shopify Store Builder & E-Commerce Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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