Full Time
$2000/month
40
Aug 14, 2026
TikTok Shop Manager — Supplement Brand
We are hiring an experienced **TikTok Shop Manager** to take full ownership of our TikTok Shop creator and affiliate program for a fast-growing supplement brand.
This is not an entry-level role. You must have direct experience managing TikTok Shop for a consumer brand and be able to provide proof of your results.
## Role Overview
You will be responsible for building, managing, and scaling our TikTok Shop program from A to Z, including creator sourcing, affiliate recruitment, outreach, product sampling, relationship management, content coordination, performance tracking, and revenue growth.
We are looking for someone proactive who can independently develop the strategy, execute it, analyze performance, and continuously improve the program without needing constant direction.
## Responsibilities
### Creator and Affiliate Recruitment
* Identify and recruit TikTok creators who are a strong fit for our products and target customers
* Conduct high-volume creator outreach through TikTok Shop,
* Build and maintain a structured pipeline of prospective, contacted, approved, active, and high-performing creators
* Negotiate affiliate commissions, flat fees, performance incentives, and content agreements when required
* Develop relationships with creators, affiliate managers, creator agencies, and TikTok Shop partners
### Product Sampling
* Manage the complete product sampling process from creator approval to delivery
* Evaluate sample requests based on creator quality, audience relevance, engagement, content history, and sales potential
* Coordinate product shipments with our fulfillment and operations teams
* Follow up with creators after delivery to ensure content is produced
* Track sample costs, content completion rates, creator activation rates, and revenue generated per sample
* Prevent excessive or low-quality sampling that does not generate content or sales
### Creator Management
* Create onboarding instructions, product education, selling points, content guidelines, and compliance requirements
* Maintain consistent communication with creators before and after they receive products
* Encourage creators to produce additional videos, test new hooks, and participate in promotions
* Identify top-performing affiliates and develop deeper partnerships with them
* Build incentive programs, contests, bonuses, and commission structures to increase creator output
* Reactivate creators who have stopped posting or generating sales
### Campaign and Content Strategy
* Develop creator campaigns around product launches, promotions, seasonal events, and TikTok Shop sales periods
* Provide creators with compliant content angles, hooks, talking points, offers, and creative direction
* Review creator content and identify the formats, messaging, and angles producing the strongest results
* Coordinate with our internal creative, marketing, and compliance teams
* Ensure creators avoid prohibited, misleading, or aggressive health claims
* Stay informed about TikTok Shop policies, supplement advertising requirements, platform changes, and affiliate trends
### TikTok Shop Management
* Manage affiliate settings, product listings, commissions, creator invitations, campaigns, and promotional tools
* Monitor account health, violations, product eligibility, fulfillment metrics, cancellations, returns, and customer feedback
* Identify and resolve issues affecting creator activation, product visibility, conversion rate, or account performance
* Coordinate with TikTok Shop support when necessary
* Maintain accurate reporting on sales, commissions, creator performance, samples, and campaign results
### Performance and Reporting
You will be accountable for measurable outcomes, including:
* Number of qualified creators contacted
* Creator response rate
* Number of creators recruited
* Number of samples approved and delivered
* Sample-to-content conversion rate
* Number of active creators posting each week
* Number of creator videos published
* Affiliate-generated revenue
* Revenue per creator
* Revenue per sample
* Gross merchandise value
* Content conversion rate
* Return on creator and affiliate spend
* Growth of the TikTok Shop channel
You will provide weekly reporting outlining performance, opportunities, bottlenecks, top creators, underperforming initiatives, and next steps.
## Required Experience
* Proven experience managing TikTok Shop for a consumer product, e-commerce, wellness, beauty, or supplement brand
* Direct experience with TikTok Shop affiliate management and creator outreach
* Strong understanding of creator sourcing, product sampling, affiliate commissions, and performance incentives
* Experience managing creators from initial outreach through content publication and sales generation
* Ability to analyze creator and campaign data and make decisions based on performance
* Strong written communication, negotiation, organization, and follow-up skills
* Ability to work independently and take complete ownership of the channel
* Familiarity with supplement compliance and prohibited health claims is highly preferred
* Existing relationships with TikTok creators, creator agencies, or affiliate networks are an advantage
## Proof of Results Is Mandatory
Applicants must provide actual proof of relevant TikTok Shop experience.
Your application must include:
* The brands or TikTok Shops you have managed
* The specific responsibilities you handled
* Screenshots or recordings of results, dashboards, campaigns, creator outreach, or affiliate performance
* Revenue or gross merchandise value generated
* Number of creators recruited or managed
* Sample-to-content conversion rates, when available
* Examples of creators or campaigns you helped scale
* A clear explanation of the results you personally contributed to
Confidential information may be blurred, but the proof must clearly demonstrate legitimate TikTok Shop experience.
**Applicants who do not provide proof of actual experience and results will be automatically denied.**
## What Success Looks Like
Within the first 90 days, the successful candidate should be able to:
* Establish an organized creator outreach and sampling system
* Build a consistent pipeline of qualified creators
* Increase the number of active affiliates publishing content
* Improve the percentage of sampled creators who produce content
* Identify and scale high-performing creators and content angles
* Generate measurable and growing TikTok Shop revenue
* Provide clear reporting and take ownership of all creator-related operations
## How to Apply
Please submit:
1. A summary of your TikTok Shop experience
2. The brands or product categories you have worked with
3. Proof of your actual results
4. Your strongest TikTok Shop case study
5. The number of creators you have recruited or managed
6. Your availability and expected compensation
7. A brief explanation of how you would build and scale a TikTok Shop affiliate program for a supplement brand
Applications containing generic responses, AI-generated answers without supporting proof, or no evidence of TikTok Shop results will not be considered.