Creative Director / Video Editor

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TYPE OF WORK

Full Time

SALARY

1000$

HOURS PER WEEK

40

DATE UPDATED

Jul 28, 2026

JOB OVERVIEW

Head of Video Content — Expats Invest
Full-time · Financial content brand for high-earning expats (english-speaking) in Germany

The company
Expats Invest is a financial firm for high-earning expats in Germany — real estate, tax planning, insurance. We publish video content that helps our audience understand German finance and eventually become clients. Our content is informative, entertaining, and precise about numbers.

The role
You'll run our video content operation. That means leading a small team of editors, owning the content calendar, staying on top of the formats currently winning across platforms, and brainstorming with me on new angles, audiences, and hooks worth testing. Our videographers are in Germany; you and your team mates edit and produce remotely.

You are the person making sure the right things get made, the right people are cutting them well, and the numbers we care about keep moving in the right direction.

What you'll actually do
Lead the editor team. Manage the editors who cut our YouTube long-forms and short-form content. Review their work, give feedback that makes each next cut better than the last, and hire and train new editors as the team grows. Editors report to you.

Own the content calendar. Plan what gets made and when, across YouTube, Instagram Reels, and LinkedIn. Coordinate with our German videographers so raw footage arrives on time and properly briefed.

Analyze viral formats. Watch what's working on Reels, TikTok, YouTube, and LinkedIn every week. Bring back the formats that fit our brand voice informative, entertaining and put them into rotation. Kill the ones that don't hit.

Read the numbers. Track saves, shares, watch time, comment quality, and — most importantly — leads generated per piece. Find the winning hooks and formats. Prove which pieces are driving business. Feed the winners back into the calendar.

Brainstorm with the founder. Weekly. New angles, new audience segments, new formats worth testing. This is a real creative partnership, not an execution-only role.

What we're looking for
You've managed a video-editing team before at real volume (dozens of pieces shipped per month). You understand the difference between polishing a YouTube long-form and cutting a Reel that stops the scroll in the first second, and you can teach that difference to a editor.

You watch a lot of video content across platforms and can articulate why a format is winning right now — not just that it is. You have opinions about hooks and can defend them with numbers.

If you've worked in a content operation where the goal was leads or customers rather than views, that's a strong signal.

You write clean English, ship in an async workflow with a European team, and don't need real-time hand-holding.

What we're NOT looking for
Someone whose experience is only wedding films, brand deals, or dropshipping ads
A hands-on editor who wants to touch every cut personally — you need to be able to delegate
Someone who wants creative autonomy over strategy. Strategy is locked; you have real ownership everywhere below that.

The setup
Employment: Full-time
Reports to: the founder (me)
Team you'll manage: starts at 1-2 editors, growing to more later
Start: as soon as you can.

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