Organic Marketing/SEO Specialist

About Us

Dealer Lux specializes in creating innovative, lead-generating websites for spa and hearth dealers. We are a U.S.-based company serving clients across North America. Our platform combines inventory management with dynamic digital marketing tools designed to increase customer engagement, generate leads, and support sales growth.

Our goal is to help dealers strengthen their digital presence through a seamless, feature-rich online experience and effective, ongoing marketing campaigns.

Job Description

Dealer Lux is looking for a dedicated SEO/Organic Marketing Specialist with hands-on experience in SEO, email marketing, social media management, and website marketing.

This role will support the planning, creation, execution, and optimization of digital marketing campaigns for our clients. The ideal candidate is a strong communicator and content creator who understands how email, social media, and website content work together to generate leads and improve customer engagement.

Experience with search engine optimization is also important for this role. The ideal candidate should understand fundamental SEO practices, including on-page content optimization and local SEO. The specialist will collaborate with the SEO team to ensure that website updates, blog content, landing pages, email campaigns, and social media efforts support clients’ organic search visibility and broader digital marketing goals.

The successful candidate should be comfortable managing multiple client accounts, following established processes, working independently, and collaborating with our marketing and website teams.

Key Responsibilities

• Plan, create, schedule, and manage email marketing campaigns, including newsletters, promotions, and automated campaigns.
• Write and edit compelling email copy, subject lines, calls to action, and promotional content.
• Build, maintain, and segment email lists while following email marketing best practices.
• Create and schedule social media content across platforms such as Facebook, Instagram, and Google Business Profile.
• Develop social media captions, promotional graphics, campaign calendars, and content plans.
• Monitor social media engagement and help maintain a consistent brand voice across client accounts.
• Update and optimize website content, including landing pages, promotional banners, service pages, product content, forms, and calls to action.
• Support website marketing campaigns designed to generate leads and promote seasonal offers, products, events, and services.
• Coordinate email, social media, and website campaigns to ensure consistent messaging across all marketing channels.
• Perform keyword research and basic on-page SEO, including title tags, meta descriptions, headings, internal links, and image alt text.
• Assist with local and technical SEO tasks, including Google Business Profile updates, broken links, 404 errors, and indexing issues.
• Optimize blogs, key landing pages, and other website content for users and search engines.
• Follow established SOPs, meet deadlines, and manage multiple projects independently.
• Collaborate with the marketing, content, SEO, and website teams on ongoing client initiatives.

Requirements

• Proven experience in email marketing, social media management, website marketing, or a related digital marketing role.
• Experience using email marketing platforms such as Mailchimp or similar tools.
• Experience creating and scheduling content for Facebook.
• Proficiency with WordPress or a similar content management system.
• Working knowledge of keyword research, on-page SEO, local SEO, and basic technical SEO.
• Strong blog writing, editing, proofreading, and research skills.
• Ability to manage multiple client accounts and projects while meeting deadlines.
• Strong attention to detail and organizational skills.
• Ability to follow established processes while also identifying opportunities for improvement.
• Excellent written and verbal communication skills.
• Comfortable asking questions to ensure instructions and project requirements are fully understood.
• Fluency in English. Candidates must be able to speak, read, and write English proficiently.

Preferred Qualifications

• Experience creating graphics with Canva or similar design tools.
• Familiarity with Meta Business Suite and Google Business Profile.
• Experience marketing for local businesses, dealerships, retail companies, or home-service businesses.
• Prior experience managing part-time, freelance, or virtual support tea ---------- mbers.
• Familiarity with Google Analytics, Google Search Console, or similar reporting tools.

Benefits

• Flexible remote work environment
• Opportunities for professional growth
• Competitive salary
• Collaborative team culture

How to Apply

Submit your resume, cover letter, and relevant examples of email campaigns, social media content, website marketing projects, or other portfolio work through Online Jobs messaging.

Please include a brief explanation of your experience with email marketing, social media management, and website content like blogs and promotion landing page campaigns. To confirm that you have carefully reviewed the job posting, include the word “Octopus” somewhere in your application message.

We look forward to reviewing your application!